Singaporeans love a good pop-up store, and the upcoming LABUBU Mini Market at VivoCity is shaping up to be one of the most exciting retail experiences of the season. Running from 24 September to 19 October 2025, this whimsical pop-up will be housed at Level 1, East Court, VivoCity, and it promises to transform the shopping mall into a playground of charm, mischief, and plenty of surprises.
If you are someone who enjoys discovering unique merchandise, taking playful photos, or simply experiencing something new in the city, then this is one event that should not be missed. The LABUBU Mini Market is more than just a shopping stop; it is a full-blown experience that blends creativity, nostalgia, and a touch of quirkiness, all wrapped up in the unmistakable charm of LABUBU and THE MONSTERS.
Why the LABUBU Mini Market is Worth a Visit
Firstly, it is important to understand what makes this pop-up different from the countless others that take place across Singapore. LABUBU and THE MONSTERS have cultivated a strong following, not only for their playful designs but also for their ability to bring out the inner child in collectors and casual visitors alike. This mini market celebrates that energy by creating aisles filled with exclusive items, quirky displays, and themed setups that feel far removed from a standard retail environment.
Instead of the usual straight lines of shelves and racks, shoppers can expect playful and mischievous presentations that make even browsing a memorable adventure. Every corner has been designed with the visitor in mind — from the quirky setups that make for excellent Instagram photos to the carefully curated range of merchandise that appeals to both fans and curious newcomers.
The Merchandise: A Collector’s Dream
One of the biggest draws of the LABUBU Mini Market is the exclusive merchandise. For fans of LABUBU and THE MONSTERS, this is a golden opportunity to own limited-edition collectibles that cannot be found anywhere else. These items are not only visually appealing but also highly sought after by collectors, making them excellent keepsakes or gifts.
Unlike typical merchandise that is widely available, the items at this pop-up are produced in limited numbers, which adds to their desirability. That means walking away with something from the market is not just a fun purchase, but also a memory of the event itself. Whether it is a quirky figurine, an adorable plush, or other creative accessories, each piece represents the playful spirit of LABUBU.
Surprises Around Every Corner
The LABUBU Mini Market is not just about the shopping, but also about the discovery. Shoppers can expect shelves lined with hidden gems and surprise finds. This sense of exploration is part of what makes the pop-up so enjoyable. Each aisle offers something new, encouraging visitors to slow down, look around, and embrace the playful atmosphere.
Drawing inspiration from similar events held in Japan, the Singapore edition is expected to deliver themed displays and imaginative setups that are perfect for photography. This means that even if someone does not plan to spend much, they can still immerse themselves in the creative world of LABUBU, taking home photographs and memories from the experience.
The Photo Factor
In today’s world of social media, aesthetics play a huge role in how people choose their weekend activities. The LABUBU Mini Market has been carefully designed with this in mind. Every corner is styled for maximum visual appeal, offering countless backdrops for photos. Families, couples, and groups of friends will find plenty of spots where they can capture fun moments together.
It is an event where the experience goes beyond shopping. Visitors leave not only with unique items but also with a gallery of cheerful photographs to share and remember. That alone makes it a great day out for people of all ages.
A Family-Friendly Outing
Another reason to visit the LABUBU Mini Market is that it is perfectly suited for families. Children will be naturally drawn to the playful displays and colourful characters, while adults will appreciate the nostalgic charm and exclusivity of the collectibles. It is an event that bridges generations, allowing families to enjoy the space together without worrying about whether it caters only to one age group.
Parents can shop for quirky souvenirs, while children explore the photo-worthy displays. This balance of shopping and fun makes the pop-up an excellent option for a weekend outing or a school holiday activity.
Perfect Timing and Location
The event is also cleverly timed. Taking place from 24 September to 19 October 2025, it coincides with the school term break and early preparations for year-end festivities. This makes it a great chance for families to squeeze in a fun activity, or for collectors to grab something special ahead of the holiday season.
The venue, VivoCity, is another strong point. As one of Singapore’s largest shopping malls, it offers excellent accessibility via MRT, buses, and parking facilities. Visitors can combine their trip to the LABUBU Mini Market with shopping, dining, or even a visit to Sentosa, which is just next door. It turns a single event into a full day of leisure and entertainment.
Why People Should Go
There are countless reasons why this pop-up deserves attention, but a few stand out:
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Exclusive Collectibles – Fans of LABUBU and THE MONSTERS will not want to miss the limited-edition merchandise available only here.
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Photo-Worthy Displays – Every corner is designed to delight and provide perfect backdrops for pictures.
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Family-Friendly Fun – The whimsical setting appeals to children and adults alike, making it an outing that everyone can enjoy.
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Convenient Location – Situated at VivoCity, it is easy to get to and offers plenty of nearby attractions.
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Memorable Experience – More than just shopping, the LABUBU Mini Market is about creating joyful moments and unique memories.
For anyone looking for a refreshing break from the usual retail experience, this event offers the perfect balance of fun, discovery, and exclusivity.
Final Thoughts
Pop-up stores are everywhere in Singapore, but the LABUBU Mini Market stands out for its creativity and charm. Running for nearly a month, it offers plenty of opportunities to drop by, whether during a weekend shopping trip, a family day out, or a spontaneous visit after work.
With exclusive collectibles, surprise-filled shelves, playful displays, and countless photo opportunities, the LABUBU Mini Market is more than just a store — it is an experience designed to delight. If you are searching for something new to explore in the city, this is one promotion that delivers fun, uniqueness, and value all at once.
Promotional/Event Details:
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Date: 24 September–19 October 2025
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Time: 11am – 9.30pm daily
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Venue: VivoCity, Level 1, East Court
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