FOOD JAPAN 2026: Discover Authentic Japanese Flavours and Enjoy $2 Off Admission Tickets

Japanese food lovers in Singapore have something delicious to look forward to this October! FOOD JAPAN 2026 is opening its doors to public visitors, offering an exciting opportunity to discover authentic Japanese food, beverages, regional specialities and other interesting products under one roof. Better still, SAFRA members can enjoy $2 off public admission tickets, making this a worthwhile event to consider for a weekend outing with family and friends.

Taking place on 24 October 2026 at Suntec Singapore Convention & Exhibition Centre, Hall 404, FOOD JAPAN 2026 brings together the wonderful world of Japanese food and beverages in one convenient location. From familiar favourites to lesser-known regional products, visitors can look forward to exploring the diversity of Japanese cuisine and discovering something new along the way.

The event runs from 11am to 4.30pm, giving visitors an afternoon to explore the offerings, learn more about Japanese food culture and enjoy an outing centred on one of Singapore’s favourite cuisines.

If Japanese food is already part of your regular dining routine, or you simply enjoy discovering interesting food products, this is an event worth adding to your calendar.

Explore the Wonderful Variety of Japanese Food

One of the biggest attractions of FOOD JAPAN 2026 is the opportunity to discover a broad selection of authentic Japanese food products in one place. Japanese cuisine is much more than sushi and ramen. Its culinary traditions include regional specialities, distinctive ingredients, traditional snacks, carefully crafted beverages and products that reflect the culture of different parts of Japan.

At the event, visitors can explore a variety of Japanese food products and learn about the different flavours, ingredients and specialities available. It is an opportunity to broaden your food knowledge beyond the dishes commonly found in restaurants and discover products that may be less familiar to Singaporean consumers.

For those who regularly shop for Japanese ingredients, this event may also provide inspiration for future meals at home. Discovering new food products can encourage you to experiment with different recipes, try new flavours and bring a little Japanese culinary inspiration into your own kitchen.

Food enthusiasts who enjoy learning about what they eat may also appreciate the chance to explore the diversity and quality of Japanese products. Rather than simply choosing something from a supermarket shelf, visitors can use the occasion to discover more about the range of products represented at the event.

Discover Japanese Beverages, Sake and Spirits

Japanese beverages are another important part of the FOOD JAPAN 2026 experience. The event features a selection of beverages, including sake, spirits and other Japanese drink products.

For visitors who are interested in Japanese beverage culture, this provides an opportunity to discover more about the products associated with different Japanese traditions and regional preferences. Those who are curious about sake or Japanese spirits can use the event as an opportunity to learn more about the variety available.

Even if you are more interested in non-alcoholic beverages, the broader selection of Japanese drinks makes this category worth exploring.

The attraction of an event like FOOD JAPAN is the chance to appreciate how much variety exists within Japanese food and beverage culture. There is always something new to learn, whether you are already familiar with Japanese products or are only beginning to explore them.

A New Category for Pet Lovers

Food is not the only highlight at FOOD JAPAN 2026. One interesting addition this year is a dedicated Pet Food category featuring Japanese pet nutrition, treats and wellness products.

This is particularly appealing to pet owners who are interested in learning more about products designed for their furry companions. Japan is known for its wide range of consumer products, and the dedicated category offers visitors an opportunity to explore the pet food and wellness segment alongside the event’s main food and beverage offerings.

If you regularly look for different pet treats or want to learn more about Japanese pet nutrition products, this section could be an interesting addition to your visit.

It also makes the event more appealing to visitors whose interests extend beyond human food. You can spend time exploring Japanese culinary products before checking out the pet-related offerings, making the experience more varied than a conventional food-focused outing.

As with any pet food purchase, remember to check the ingredients, feeding recommendations and suitability of a product for your animal before buying it.

SAFRA Members Can Enjoy $2 Off Admission

The most attractive part of this promotion for eligible visitors is the special SAFRA members’ discount.

Public admission tickets are listed at the usual price of $4, but SAFRA members can enjoy $2 off with the promotional code provided for this offer. This brings the ticket price down to $2, representing a 50% saving on the stated admission price.

Promotion details:

• Regular public admission price: $4
• SAFRA members’ discounted ticket price: $2
• Discount: $2 off each eligible admission ticket
• Promotional code: FJ26-8MHPNL

To redeem the offer, purchase your ticket through the official registration page:

https://webreg.biz/registration/26FoodJapan_Public

During the booking process, enter the promotional code under the ‘Ticket Selection’ page before proceeding with the purchase. Make sure the discount has been applied correctly before completing your transaction.

Eligible members should also be prepared to present a valid SAFRA card or e-Card through the SAFRA app upon entry if requested. The promotion is subject to terms and conditions and cannot be combined with other applicable promotions, privileges, discount cards or promotional vouchers.

Since the standard ticket price is only $4, the $2 discount may seem modest at first. However, it halves the admission cost and makes the event more affordable for members who are keen to attend. If you enjoy food discovery events, every saving helps when planning a day out.

Bring the Family Along for a Food Discovery Day

Another reason to consider attending FOOD JAPAN 2026 is that children aged 12 and below enjoy free entry.

For families looking for an activity that combines discovery, food and cultural learning, this can be a welcome advantage. Parents can introduce their children to Japanese food culture, explore different products together and make the outing an opportunity to learn about another country’s culinary traditions.

The event may also appeal to couples, groups of friends and anyone who enjoys spending an afternoon exploring food-related exhibitions. Instead of planning an entire day around one restaurant, visitors can use the event to discover a variety of Japanese products and gather ideas for future meals, snacks and purchases.

Suntec Singapore Convention & Exhibition Centre is also a convenient venue for visitors planning a trip into the city. You can organise your visit around the event and consider other nearby activities before or after your time at the exhibition, depending on your schedule.

To make the most of the afternoon, it is sensible to plan your arrival, have your admission arrangements ready and allow enough time to explore the categories that interest you most.

Why Should You Visit FOOD JAPAN 2026?

There are several good reasons to put this event on your October calendar.

First, it brings a wide selection of Japanese food and beverage products together in one location. This makes it an interesting destination for anyone who enjoys discovering new flavours, learning about regional specialities or exploring Japanese products beyond familiar restaurant menus.

Second, the SAFRA members’ offer reduces the stated admission fee from $4 to $2. For eligible visitors, this is a straightforward way to save 50% on admission while enjoying the event.

Third, the free entry for children aged 12 and below makes it easier for families to consider attending together. The new Pet Food category also adds another area of interest for visitors who want to explore Japanese pet nutrition, treats and wellness products.

Finally, FOOD JAPAN 2026 offers an opportunity to turn an ordinary October afternoon into a food discovery experience. Whether you are a dedicated Japanese cuisine enthusiast or simply curious about the products available, there is plenty of scope to explore, learn and find something that catches your attention.

Before attending, check the official event website for the latest information and any updates to admission arrangements.

Official website: https://oishii-world.com/en/

SAFRA promotion details: https://www.safra.sg/promotions/food-japan-2026

For enquiries, visitors can contact the organiser by email at fjinquiry@oishii-japan.co.jp.

Mark 24 October 2026 on Your Calendar

FOOD JAPAN 2026 takes place on Saturday, 24 October 2026, from 11am to 4.30pm at Suntec Singapore Convention & Exhibition Centre, Hall 404.

With authentic Japanese food, beverages, regional specialities and a new pet food category to explore, the event offers an enjoyable way to discover more about Japanese products. SAFRA members can make the outing more affordable by using the $2 discount code, while children aged 12 and below can enter free.

If you are looking for an interesting food-related activity in Singapore, this is an opportunity to explore Japanese culinary offerings without spending a great deal on admission. Remember to book your ticket through the designated registration page, enter the promotional code at the correct step and review the applicable terms and conditions before making your purchase.

Make plans with family or friends, set aside some time to explore the exhibition and enjoy discovering the wonderful variety of Japanese food and beverages at FOOD JAPAN 2026.

Promotional/Event Details

Date: 24 October 2026 (Saturday)

Time: 11am–4.30pm

Venue: Suntec Singapore Convention & Exhibition Centre, Hall 404, 1 Raffles Boulevard, Singapore 039593

Event: FOOD JAPAN 2026

Promotion: SAFRA members enjoy $2 off public admission tickets.

Usual Admission Price: $4

Discounted Admission Price: $2 for eligible SAFRA members using the promotional code

Promo Code: FJ26-8MHPNL

Ticket Registration: https://webreg.biz/registration/26FoodJapan_Public

SAFRA Promotion Terms and Conditions: https://www.safra.sg/promotions/food-japan-2026

Official Website: https://oishii-world.com/en/

Email: fjinquiry@oishii-japan.co.jp

Additional Information: Children aged 12 and below enjoy free entry. SAFRA members may be asked to present a valid SAFRA card or e-Card through the SAFRA app upon entry. The offer cannot be combined with other applicable promotions, privileges, discount cards or promotional vouchers. Terms and conditions apply, and the organiser reserves the right to amend or withdraw the offer without prior notice.