For anyone who has ever felt a sense of pride for their nation, or wanted to share that pride with younger generations, the Singapore Army’s merchandise collection is an opportunity not to be missed. Initiated by the Singapore Army in 2022, this collection brings together an impressive range of army-themed memorabilia, suitable for all ages. From collectibles to apparel, it’s more than just merchandise—it’s a way to celebrate and support the men and women who serve in the Singapore Armed Forces.
One of the most appealing aspects of this initiative is its accessibility. Rather than having to visit specific outlets, the full range of Our Army Merchandise is conveniently available on Shopee, allowing customers to browse and make purchases from the comfort of their own homes. Whether you’re looking for something to wear, a collectible to display, or a gift for a young Singaporean, there’s something here for everyone.
Among the standout items is the beloved Buddy the Recruit Bear, a plush companion that has quickly become a favourite among children and collectors alike. Paired with the Kids Tee, this set is perfect for introducing younger audiences to the values of discipline, resilience, and national pride, all while keeping them engaged in a playful, educational way. Beyond these, the collection also features practical everyday wear and accessories, making it easy for supporters to incorporate a touch of military pride into their daily lives.
What makes this collection even more special is its purpose. Every purchase contributes to the SAF Benevolent Fund, which plays a crucial role in supporting the welfare of soldiers and their families. By buying these items, supporters aren’t just adding a unique product to their collection—they are directly contributing to meaningful initiatives that benefit those who serve. It’s a perfect way to combine passion for national service with purposeful giving.
The Singapore Army has also made this shopping experience more exciting by including exclusive collaboration deals with partner brands. These collaborations bring a variety of items that complement the main merchandise line and allow supporters to enjoy additional discounts. For example:
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Colouring mat from Colour Me Mats – 30% off with discount code FRIENDSOFARMY30
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Beanbags from Doob – 10% off with discount code KnockItDown
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Lovey, Blanket and Wet Bag from Piperluna – 10% off with discount code ARMYDROP10
These collaborations allow supporters to explore unique products that tie into the army theme, while also enjoying savings. Whether it’s a playful activity mat for children, a cozy beanbag for lounging, or practical items like a lovey or wet bag, the range of offerings caters to diverse preferences. These discounts make it an ideal time to grab gifts for friends and family while supporting the SAF.
Shopee shoppers also receive an added bonus: a free sticker pack with every purchase, available while stocks last. It’s a small yet thoughtful addition that enhances the overall experience, especially for younger buyers who will enjoy adding these army-themed stickers to their collections or personal items.
Shopping on Shopee is straightforward. Supporters can browse the full range of merchandise, make purchases, and have items delivered directly to their doorsteps, saving time and effort. This convenience, combined with the meaningful cause and the collaborative discounts, makes it a truly worthwhile promotion.
For those interested in exploring the merchandise, the Our Army website provides direct links to purchase and access more details about the products and collaborations: https://go.gov.sg/armyonshopee. This central hub ensures that buyers have the most accurate information on stock availability, product specifics, and ongoing deals.
It’s also important to note the terms and conditions associated with these promotions. The offer is valid while stocks last and cannot be combined with other promotions, privileges, discount cards, or vouchers. The Singapore Army and its partners reserve the right to modify or withdraw terms at any time without prior notice. Additionally, personal data collected for this promotion is solely for operational purposes related to the campaign. Supporters should note that SAFRA is not responsible for data handling or disputes with merchants regarding product quality or service standards. Any issues with purchased items should be resolved directly with the respective merchants.
The timing of this promotion is ideal for anyone looking to plan ahead for gifts or personal collections. Spanning from 24 November 2025 to 31 December 2026, it covers festive periods, special occasions, and everyday shopping, giving supporters ample opportunity to explore the merchandise. Whether it’s for a holiday gift, a birthday present, or a personal keepsake, the collection is versatile and appealing.
So why should shoppers consider this promotion? Firstly, the collection fosters national pride and a sense of community support. By choosing to purchase merchandise, supporters are participating in a larger initiative that honours the contributions of Singapore’s servicemen and women. Secondly, the collaborations and discounts offer excellent value, making it more affordable to explore unique items. Thirdly, the convenience of online shopping through Shopee ensures that the experience is hassle-free and accessible to everyone, regardless of location.
Moreover, the merchandise itself is thoughtfully designed. From durable everyday wear to high-quality collectibles, the products are made to last, offering both functional use and sentimental value. The inclusion of popular characters like Buddy the Recruit Bear makes the items engaging for children, while the broader range of apparel and accessories appeals to adult collectors and supporters. It’s a rare combination of practicality, collectibility, and cause-driven shopping.
Finally, the free sticker pack is a delightful touch that adds an extra incentive for immediate action. It’s these small details that make the promotion feel well-rounded and customer-focused. It’s not just about buying items—it’s about experiencing a campaign that balances fun, purpose, and convenience.
In summary, the Singapore Army Merchandise collection on Shopee is more than just a line of products—it’s an initiative that allows everyone to show support for national service, enjoy exclusive collaborations, and make meaningful contributions to the SAF Benevolent Fund. With discounts, collaborations, and complimentary gifts, it’s a promotion that rewards buyers while celebrating Singapore’s army and the values it represents. For collectors, parents, and supporters of all ages, this is a chance to engage with the community, enjoy exclusive merchandise, and give back in a meaningful way.
Whether you’re a dedicated supporter of the SAF, a parent wanting to inspire children, or someone looking for a unique gift, this promotion offers a chance to do so with style, convenience, and purpose. Don’t miss the opportunity to explore this comprehensive merchandise collection and enjoy the benefits of exclusive discounts and gifts, all while contributing to a worthy cause.
Promotional/Event Details:
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Date: 24 November 2025–31 December 2026
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Time: Online 24/7
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