When it comes to bold flavours and unshakable local pride, Udders Ice Cream has always known how to make a statement. And this time, they are doing it in true royal fashion with a durian tribute that is as unapologetically pungent as it is indulgent. For those in Singapore who live for the creamy, aromatic pleasure of durian, this promotion might just be the ultimate treat of the season.
Why This Promotion Deserves a Place on Your Radar
Let’s face it: durian is not for the faint-hearted. It’s an acquired taste, an aromatic icon, and a fruit that has split opinion for generations. But for fans of the King of Fruits, nothing quite compares. Udders, a local favourite for their bold take on ice cream, have decided to honour durian’s glory with a three-flavour showcase that’s both decadent and authentic. And they are not just scooping any durian-flavoured dessert. They are crafting a tribute worthy of royalty.
What’s on Offer: The King’s Sampler
Starting from 24 July 2025, Udders Ice Cream is rolling out The King’s Sampler, a durian extravaganza featuring three junior scoops of their best durian creations. Priced at just $12.90 (usual value $16.15), this bundle is a dream for durian enthusiasts and curious foodies alike.
Let’s break down what’s included in The King’s Sampler:
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Emperor Mao
This scoop boasts over 50% Mao Shan Wang content, arguably the most prestigious durian variety in the region. Known for its custardy texture and deep bittersweet notes, the Mao Shan Wang (MSW) has become the benchmark for durian desserts. If you’re familiar with that buttery finish and rich fragrance, this will be the flavour that speaks to your soul. Udders did not hold back on quality or quantity in this recipe — it’s practically durian in ice cream form. -
Durian Pengat
This flavour is all about tradition. Made with over 30% durian flesh, it’s Udders’ homage to a beloved Malay dessert, the durian pengat — which is often slow-cooked with coconut milk and gula melaka. The result is a silky, creamy texture that evokes nostalgia for anyone who grew up enjoying this dish during festive occasions. It’s sweet, earthy, and beautifully balanced. -
Durian Cheesecake
For those who love a twist on the classic, this one offers rich cheesecake undertones that blend smoothly with the boldness of durian. It’s slightly tangy, irresistibly creamy, and melts in the mouth. If you’re a fan of fusion flavours, this will likely be your favourite of the trio.
Why You Shouldn’t Miss This Deal
First off, value for money. At $12.90 for three junior scoops, you’re essentially getting premium durian ice cream at a significant discount. It’s a small indulgence that punches above its weight in both quality and satisfaction.
Secondly, it’s not every day that a local ice cream parlour decides to go all out on a single fruit — especially one as divisive and beloved as durian. This kind of dedication deserves appreciation. Whether you’re a hardcore durian fan or someone who’s looking to explore Singaporean flavours in a fun and accessible way, this sampler is your chance to experience the fruit at its finest, interpreted through modern dessert craftsmanship.
Thirdly, it’s exclusive and limited. While Udders has not stated an end date for this promotion, deals like these typically don’t last forever. Given the niche ingredients and high durian content, it’s best to make the most of it while it’s still available. There’s no better time than now to rally your foodie friends or bring along that one friend who’s always hesitant about durian — this might just convert them.
The Udders Experience: Why Their Ice Cream Stands Out
For years, Udders has stood at the crossroads of innovation and authenticity. They’ve made their name by taking risks — think Baileys & Bourbon, Snickers Mars Honeycomb Vanilla — but always with quality and flavour at the core. Their durian range continues this tradition by staying true to the fruit’s character while presenting it in a way that’s both palatable and premium.
Unlike some commercial durian-flavoured products that rely heavily on artificial flavouring, Udders uses real durian flesh, giving their ice cream a depth of flavour that can’t be faked. The rich texture, distinct aroma, and lingering aftertaste are a testament to the natural ingredients used.
And of course, part of what makes the Udders experience so enjoyable is the warm, slightly cheeky local branding. The stores have a laid-back vibe that encourages you to try new things, have a laugh, and maybe post a photo or two of your durian adventure. It’s casual but confident — much like the fruit they’re celebrating.
Ideal for Locals and Tourists Alike
If you’re hosting friends from overseas or planning a dessert outing with your family, The King’s Sampler makes for a uniquely Singaporean experience. It’s a conversation starter, a palate tester, and for many, a nostalgic nod to childhood memories. And for tourists looking to try durian in a more refined form than straight from the husk, Udders offers a far gentler initiation.
Conclusion: Should You Try It?
Absolutely. This promotion is not just a dessert — it’s a moment of local culture served cold in a cup. Whether you’re a durian devotee or a curious sceptic, there’s something here for everyone to savour and remember.
And if you’re already a durian enthusiast, you probably don’t need any more convincing. The only question is how quickly you can get to the nearest Udders outlet.
Promotional/Event Details:
Date: 24 July 2025 Onward
Time: Daily, during regular Udders store operating hours
Venue: All Udders Ice Cream outlets across Singapore
Offer: The King’s Sampler – Three junior scoops (Emperor Mao, Durian Pengat, Durian Cheesecake) for $12.90 (Usual Price: $16.15)
More Info: https://udders.com.sg
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