For those constantly on the hunt for a good cup of coffee that goes beyond flavour and convenience, Long John Silver’s in Singapore might just have something worth pausing for. From 24 July 2025 onward, they are proudly introducing an updated Fair Trade Coffee menu—a thoughtful, flavour-forward initiative that not only satisfies the daily caffeine craving but also contributes meaningfully to farming communities across the globe.
What makes this particular coffee offering stand out isn’t just the taste—it’s the story behind every cup. With this campaign, Long John Silver’s is demonstrating that ethical sourcing and consumer enjoyment can go hand in hand. For anyone who enjoys sipping something that not only perks them up but also supports a good cause, this promotion is a welcome option.
Let’s take a closer look at what makes this coffee range special, why it’s worth trying, and how one can enjoy it in Singapore without spending a fortune.
A Brew with Purpose: Why Fair Trade Coffee Matters
The introduction of Fair Trade Coffee at Long John Silver’s isn’t a recent gimmick or fleeting marketing trend. In fact, the chain has been involved in ethical sourcing since 2011. This long-term partnership is with a coffee bean producers’ cooperative based in Western Rwanda—an area rich in agricultural history but often lacking access to stable markets.
By choosing Fair Trade certified beans, Long John Silver’s contributes directly to providing better trading conditions for small-scale farmers. This means that when someone buys a cup of their coffee, they are not just purchasing a drink—they’re funding stability and development in a rural community.
Fair Trade certification ensures that the producers receive fair prices for their beans, which helps build strong local economies and allows farmers to invest in education, healthcare, and infrastructure. So, in essence, a $2.40 cup of hot black coffee becomes a ripple that reaches far beyond Singapore.
Taste-Driven Changes: A More Satisfying Brew
What sets this coffee apart isn’t only its ethical footprint. Long John Silver’s has enhanced the recipe to deliver a more robust, aromatic, and fulfilling taste in every sip. Whether you’re grabbing it on the go or pairing it with one of their seafood platters, the new Fair Trade Coffee offerings promise to elevate the experience.
The menu now includes a variety of options, catering to both the purists and those who enjoy their coffee with a bit more indulgence. Here’s what’s currently available:
Hot & Iced Coffee Menu:
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Black Coffee: Hot $2.40 | Iced $2.60
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Café Au Lait: Hot $2.40 | Iced $2.60
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Café Mocha: Hot $3.40 | Iced $3.60
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Café Caramel: Hot $3.40 | Iced $3.60
Each drink is brewed with care and attention, allowing the rich flavours of the ethically sourced beans to shine. Whether one prefers a simple black coffee or a sweetened mocha delight, there’s something on this menu for every kind of coffee lover.
Accessibility & Convenience
Good coffee shouldn’t be hard to get. That’s why Long John Silver’s has made this Fair Trade Coffee range widely accessible across their outlets in Singapore.
Customers can enjoy these drinks via three easy methods:
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Dine-in at any Long John Silver’s outlet islandwide
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Takeaway directly from stores
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Delivery via Foodpanda and GrabFood, ensuring that even those working from home or stuck in the office won’t miss out
This level of accessibility allows one to make a better coffee choice without having to go out of the way or break their daily routine.
Coffee That Gives Back: Why You Should Try It
At a time when conscious consumerism is growing in importance, Long John Silver’s is offering a very practical way for Singaporeans to do good with their daily purchases. Think of it this way—if you’re already grabbing coffee every day, why not switch to one that makes a difference?
Here’s what makes this deal even more worthwhile:
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Affordability – Starting at just $2.40, it’s competitively priced for Fair Trade Coffee, especially given Singapore’s café culture where prices often exceed $5.
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Diverse Options – Whether one wants it hot, iced, sweet, or plain, there’s a choice that suits all preferences.
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Social Impact – Every cup contributes to farmer empowerment, education, and better livelihoods in Rwanda.
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Support for Sustainability – Fair Trade farming encourages better environmental practices that benefit both the planet and people.
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Convenience – With multiple ordering channels and a network of outlets, it’s easy to incorporate this ethical option into everyday life.
By offering Fair Trade Coffee that balances taste and ethical responsibility, Long John Silver’s is giving customers more than just a caffeine fix—they’re offering a way to align small everyday decisions with larger values.
Ideal Pairing with Your Favourite Meals
While coffee is often enjoyed on its own, Long John Silver’s makes it easy to add a cup to one’s favourite seafood or chicken combo meals. A creamy Café Caramel pairs nicely with crispy chicken or savoury fish fillets, while a classic Black Coffee cuts through the richness of fried fare for a more balanced meal.
For those visiting during breakfast or mid-afternoon tea breaks, this range fits neatly into any schedule. The drinks are light enough to complement meals without overwhelming the palate, but full of flavour in their own right.
More Than a Drink—It’s a Statement
When choosing a Fair Trade coffee from Long John Silver’s, customers are making a quiet but powerful statement: that quality and ethics need not be mutually exclusive. It’s a simple yet effective way to support responsible sourcing while still enjoying the creature comforts of daily life.
So the next time someone is looking for a coffee option in Singapore that ticks both the flavour and responsibility boxes, they should consider heading to Long John Silver’s. It’s a chance to enjoy something that tastes good and feels right too.
To explore more about Long John Silver’s Fair Trade Coffee offerings, visit:
Long John Silver’s Fair Trade Coffee Menu
Promotional/Event Details:
Date: 24 July 2025 Onward
Time: During outlet operating hours
Venue: Available at all Long John Silver’s outlets in Singapore. Also available via Foodpanda and GrabFood for delivery islandwide.
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