24 July–11 August 2025: SKECHERS x Mr. Merlion & Friends: Limited SG60 Collection with $60 National Day Deal

🎉 Step Into SG60 in Style: SKECHERS Launches First-Ever Collaboration with Mr. Merlion & Friends! 🦁🇸🇬

When Singapore celebrates, it does so with flair — and this SG60 milestone is no exception. In conjunction with the nation’s 60th birthday, global lifestyle brand SKECHERS has unveiled a one-of-a-kind collaboration that truly captures the essence of local pride. Introducing the SKECHERS x Mr. Merlion & Friends Collection — a fun, heartfelt tribute that’s as wearable as it is iconic.

This exclusive launch brings together the best of comfort technology, youthful design, and Singaporean culture, wrapped up in a joyful mix of fashion and nostalgia. The collection officially launched on 18 July 2025 and is now available at selected SKECHERS stores across Singapore and online.

But that’s not all — from 24 July to 11 August 2025, shoppers can enjoy a limited-time SG60 deal: Buy any two Mr. Merlion & Friends items for just $60 (excluding Cali Bits). With National Day around the corner, it’s the perfect excuse to pick up something special — whether for yourself, the kids, or as a memorable gift.

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🎈 A Proudly Singaporean Collaboration

This isn’t your typical National Day capsule. SKECHERS has gone the extra mile by bringing the national icon, Mr. Merlion, to life — not alone, but with a cheerful gang of uniquely Singaporean friends: Loti Bread, Chilli Krabby, and Kopi-O.

These characters aren’t just cute – they represent our everyday life in Singapore, from our favourite foods to our morning kopi rituals. Each design is infused with a sense of place and playfulness, making them a perfect way to showcase your Singapore spirit — without resorting to just red-and-white.

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👟 Tees for Everyone – Adults & Kids Alike

The collection includes Adult Unisex Short Sleeve Tees priced at $49, made from a breathable cotton-polyester blend. These loose-fit jersey tees come in four vibrant, sporty designs:

• Mr. Merlion playing pickleball

• Exercising with Loti Bread

• Kicking around with Chilli Krabby

• Shooting hoops with Kopi-O

Each design is available in two colourways, such as Chinese Red, Festival Bloom, Black Beauty, and Snow White — giving you plenty of options to mix and match.

For the little ones, the Kids’ Unisex Tees (also at $49) feature equally charming versions. The designs showcase Mr. Merlion in various workout poses or as a sporty quartet in front of a Singapore island backdrop — fun, vibrant, and made for comfort during their National Day school celebrations or weekend outings.

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🛍️ Accessories with Local Flair

Want to match your look head to toe? The SKECHERS x Mr. Merlion & Friends collection also includes:

• Tote Bag – $39
  In Snow White, featuring sporty Mr. Merlion designs. Perfect for errands or gifting!

• Cali Bits (Set of 4) – $10.90
  These adorable mini charms are designed to personalise your SKECHERS Foamies. Add them for a playful finish to your footwear!

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🔥 Limited-Time SG60 Deal

Here’s where it gets exciting for smart shoppers.

📣 From 24 July to 11 August 2025 — head over to selected SKECHERS concept stores and grab any 2 Mr. Merlion & Friends items for only $60 (tote bags and tees only, Cali Bits not included). That’s almost a buy-one-get-one deal for quality lifestyle wear that combines function, fashion, and festivity.

So if you’re thinking of getting matching tees for the family or stocking up for future gifts, this is the prime window to do it.

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📍 Where to Shop?

The full collection of tees and tote bags is available at these selected SKECHERS concept stores:

• Jewel Changi Airport (#02-35)

• Bugis Junction

• Wisma Atria

• Paragon

• Plaza Singapura

• Punggol Coast Mall

• Century Square

• Great World

• Junction 8

• Tampines 1

• Northpoint City

Prefer to shop from the comfort of your home? You can also find the collection online:
🔗 Shop Online at skechers.com.sg

As for the Cali Bits accessories, these are offered at additional outlets, including:

• Causeway Point

• Changi City Point

• NEX

• Parkway Parade

• SingPost Centre (Foamies store)

• VivoCity

So, if you’re making your rounds across malls for National Day shopping, you’re sure to come across one nearby.

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🎆 Fashion Meets Local Fun — For All Ages

This collaboration isn’t just for kids, hypebeasts, or tourists. It resonates across generations.

Younger Singaporeans who grew up with quirky Merlion cartoons will love the bold, limited-edition vibe. Meanwhile, older folks will appreciate how the designs reflect a contemporary twist on a familiar national icon. Whether you’re in your 20s or your 60s, there’s something refreshingly nostalgic and modern all at once.

And for those who value quality — SKECHERS remains committed to The Comfort Technology Company™ promise. Every item in this collection is built for wearability. The tees are soft yet durable, the tote bag is structured for daily use, and the Cali Bits bring fun without fuss.

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🥳 Wear Your Singapore Story

In a world filled with generic fashion, this SKECHERS x Mr. Merlion & Friends collection reminds us that what we wear can actually say something. Each shirt, bag, or charm quietly celebrates our quirks — our love for chilli crab, our pride in the Merlion, our early kopi-o runs, and our growing love for sports like pickleball.

This SG60 celebration goes beyond flags and fireworks. It becomes something tangible, memorable — something you can wear while walking through the heart of Orchard, enjoying kopi with friends, or joining National Day festivities.

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⏳ Don’t Miss Out!

This collection is available only for a limited time — with the SG60 promotion ending on 11 August 2025. Once it’s gone, it’s unlikely to return. Limited-edition drops like these often fly off shelves, especially popular sizes and colours.

👉 Pro tip for collectors and fashion hunters: Shop early in the promo window to avoid disappointment.

So whether you’re planning a National Day family outing or just want something fresh for your wardrobe, this SG60 collection brings style, meaning, and local pride into one joyous bundle.

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🗓 Promotional/Event Details:

• Date: 24 July – 11 August 2025

• Time: Store operating hours (typically 10am–10pm)

• Venue: SKECHERS, #02-35 Jewel Changi Airport, and selected stores islandwide

• Online: https://www.skechers.com.sg

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✍️ Final Thoughts: Why This Drop Matters

This collaboration between SKECHERS and Mr. Merlion isn’t just a retail gimmick. It’s a thoughtful blend of storytelling, local culture, and practical style. It invites us to celebrate SG60 not just in ceremony, but in everyday life — with items we’ll wear and use, not just stash in a drawer.

And as a smart shopper in Singapore, spotting and scoring meaningful, quality deals like these is exactly the kind of win that makes the festive season more rewarding.