For style-savvy Singaporeans who appreciate the finer details in their everyday essentials, Starbucks Singapore is brewing up something beyond their usual espresso shots. This time, they have teamed up with one of Japan’s most celebrated fashion labels, BEAMS, to release a bold, retro-inspired collection that officially launches on 24 June 2025. Whether one is already a regular at their local Starbucks or simply appreciates design with character and utility, this collection is one worth noting.
Known for its sharp aesthetic and influence in Japanese streetwear culture, BEAMS has long been recognised as a fashion-forward pioneer. When paired with Starbucks’ practical, lifestyle-driven branding, the result is a unique capsule collection that feels both fresh and grounded. The drop combines everyday functionality with visually striking elements—turning drinkware and carry items into wardrobe-worthy accessories.
Why Should You Check Out This Collaboration?
For starters, it’s rare to see two powerhouses from entirely different industries come together in a way that doesn’t feel forced. This Starbucks x BEAMS partnership captures the essence of both brands effortlessly. The bold designs reflect BEAMS’ iconic fashion sense, while the practicality remains very much aligned with Starbucks’ on-the-go lifestyle.
The collection includes a vibrant and energetic lineup of merchandise—everything from drinkware to accessories. The design language is unmissable: think retro collegiate pennants, vivid stripes, and block colours that exude nostalgia while remaining unmistakably modern. It’s that perfect balance of quirky and cool, and it appeals to a wide range of consumers—from the minimalist coffee lover to the maximalist style maven.
A Closer Look at the Collection
Let’s talk about what’s actually available. Among the most noteworthy items is the bottle holder bag. Designed with urban explorers in mind, it’s ideal for city strolls, park picnics, or simply for those who like to travel hands-free. It’s not just visually pleasing but also immensely practical, especially with Singapore’s humid weather where hydration is essential.
Then there are three mini pouches—each designed to be clipped onto a handbag, backpack, or belt loop. They are excellent for carrying small daily essentials like wireless earbuds, access cards, or coins. These are the kind of accessories that one doesn’t realise they need until they start using them.
Another highlight is the cooler bag, designed to keep your cold brews or packed lunches fresh, while still looking effortlessly stylish. The fact that functionality isn’t sacrificed for design speaks volumes about how well this collaboration has been conceptualised.
Of course, the drinkware selection remains a stronghold. There’s a variety of reusable cups, mugs, and tumblers in attention-grabbing hues—orange, bottle green, and patterned finishes that demand a second look. Starbucks has always placed emphasis on sustainability through their drinkware, and this collection continues to support that initiative with flair. Whether you’re sipping a hot latte or a chilled matcha, these vessels make a bold statement.
Where and When to Get It
The entire BEAMS x Starbucks collection will be available starting 24 June 2025 across selected Starbucks outlets in Singapore. For those who prefer digital convenience, the collection will also launch online via the Starbucks Singapore Online Store from 10:00am on the same day.
However, do note that not all pieces will be available online—some items are exclusive to physical stores. That means early birds may want to plan a quick detour to their nearest participating Starbucks outlet if they’ve got their eyes on specific designs. Given the anticipated popularity of this collaboration, it’s highly likely that some items will fly off the shelves by midday.
Why It’s Worth the Visit
In today’s world, people look for more than just products—they want experiences, stories, and items that blend seamlessly into their lifestyles. The BEAMS x Starbucks collaboration offers just that. This is not merely about owning a branded tumbler or a trendy pouch. It’s about elevating daily routines with a bit of personality and intention.
The collection caters to both aesthetics and needs. Whether it’s a gift for a friend, a treat for yourself, or a way to refresh your weekday essentials, there’s something in this drop that feels personal. It reflects the modern consumer’s desire for items that are beautiful, functional, and responsibly designed.
Additionally, the designs are versatile enough to transition across settings—take your Starbucks x BEAMS cooler bag from your MRT ride to your office cubicle, or bring your mini pouch along to a casual weekend brunch. These are not throwaway fashion statements but enduring lifestyle upgrades.
If you’re someone who finds joy in small details, and appreciates the artistry of well-thought-out design, this is a collection you wouldn’t want to miss. It’s one of those rare moments where utility meets creativity in all the right places.
For those who are loyal Starbucks customers, this is also a chance to stand out with exclusive merchandise that speaks to individual taste. And for fashion followers who admire Japanese design, this is a convenient way to own a piece of BEAMS’ signature style without having to shop internationally.
Lastly, limited-edition drops like these tend to gain value over time, especially for collectors. Whether it’s to use or to keep, securing a piece from this collaboration might just prove to be a smart choice.
So, if you’re considering a mid-year lifestyle refresh—or just want a tumbler that makes your desk a little brighter—swing by a Starbucks near you (or log on promptly at 10am). Something bold, retro, and unmistakably stylish awaits.
Promotional/Event Details:
Date: 24–30 June 2025
Time: From 10:00am onwards (Online)
Venue: Selected Starbucks Stores Across Singapore and Online at https://www.starbucks.com.sg
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