If there’s ever a time to stock up on household essentials, groceries, and pantry staples, it’s now—because NTUC FairPrice is back with their Price Drop Buy Now promotion, running from 24 to 30 July 2025. With savings of up to 50% on a wide range of daily necessities, this limited-time promotion is an opportunity not to be missed, especially for families looking to stretch every dollar further.
Singaporeans are known for being savvy shoppers, always on the lookout for the best bargains. And rightly so. In a city where costs are on the rise, it makes sense to grab solid savings when available. That’s where NTUC FairPrice continues to play a key role—not just as a supermarket chain, but as a true value provider that looks out for the community.
Their Price Drop Buy Now initiative isn’t just about putting items on sale. It’s about enabling households to manage their budgets more effectively, without compromising on quality or choice. From fresh produce to cleaning products, from frozen delights to cupboard essentials, there’s something discounted for every kind of shopper.
So, what can shoppers expect during this week-long offer?
A Promotion That Delivers More Than Just Discounts
The Price Drop Buy Now deal covers a huge selection of products, which are refreshed weekly to offer consistent excitement for loyal customers. And this week, NTUC FairPrice is offering up to 50% off selected items, making it one of their most aggressive markdowns in recent times.
Whether it’s premium Australian grapes, Japanese rice, frozen chicken parts, or high-grade detergents, these discounts aren’t limited to just house brands. Even popular national and international names are in the mix, which makes this promotion all the more worthwhile.
Shoppers can look forward to everything from:
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Popular snacks and beverages at nearly half price
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Family-sized frozen items ideal for quick meals
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Personal care products like shampoo, toothpaste, and razors
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Cleaning and laundry essentials at a fraction of the cost
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Everyday staples like rice, noodles, canned goods, and breakfast cereals
And the best part? This is available across NTUC FairPrice outlets island-wide—including their FairPrice Xtra, FairPrice Finest, and even FairPrice Online platform. That means even those who prefer the convenience of home delivery can take full advantage of the promotion.
Why Shoppers Shouldn’t Miss This Week
Apart from the obvious savings, there are many practical reasons why shoppers in Singapore should consider timing their weekly grocery run during NTUC FairPrice’s Price Drop Buy Now campaign.
1. Maximum Savings for Essential Goods
Groceries are not a luxury—they’re necessities. With everyday items priced up to 50% lower, shoppers can easily save tens of dollars on a typical weekly grocery basket. These savings can be redirected towards other expenses such as utility bills, school supplies, or even a special treat for the family.
2. Ideal for Families and Bulk Buyers
This promotion is ideal for larger households or those who like to buy in bulk. From diapers and milk formula to frozen proteins and rice bags, the discounts allow families to stock up without breaking the bank. And when buying in bulk, the savings multiply.
3. Great Time to Try New Products
Ever wanted to try a new brand of organic juice or a different kind of cereal? With prices slashed in half, it’s a perfect time to experiment without committing to full price. Shoppers can discover new favourites while spending less.
4. Online Convenience
With the Price Drop Buy Now deals available on FairPrice Online (https://www.fairprice.com.sg/), shoppers who prefer to stay home or are juggling a hectic schedule can still enjoy the full spectrum of the promotion. No queues, no heavy lifting—just great deals delivered right to their doorstep.
5. Complementary FairPrice App Perks
Shoppers can also double up their savings by using the FairPrice app. With additional e-coupons, LinkPoints rewards, and member-exclusive promos available through the app, one can earn rebates and enjoy even more discounts on top of the already reduced items.
More Than Just a Supermarket
NTUC FairPrice is deeply rooted in Singaporean society, and this promotion reflects their ongoing commitment to serving the people. While many supermarkets offer deals and discounts, NTUC FairPrice has consistently gone the extra mile—offering weekly price drops that reflect real savings on the things shoppers buy most often.
The campaign isn’t just about affordability. It’s about empowering the community with better buying power, especially in times when cost-of-living pressures continue to affect households.
With every edition of the Price Drop Buy Now promotion, NTUC FairPrice brings fresh motivation for shoppers to revisit their neighbourhood stores—or hop online—and shop smarter. This is more than just a clearance; it’s a curated sale, designed around value and choice.
Making the Most of This Deal
To get the best out of this promotion, here are a few tips:
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Plan ahead. Make a shopping list based on what’s on offer during the promotion week.
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Shop early. Popular items often sell out fast, especially those with limited stocks.
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Check both in-store and online. Some products may only be available online, while others might be store-only.
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Use the FairPrice app. Grab additional member discounts or apply e-coupons on top of already slashed prices.
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Combine with LinkPoints. Don’t forget to redeem points for cash rebates, making your deals even sweeter.
Final Thoughts
At a time when every cent counts, the Price Drop Buy Now promotion by NTUC FairPrice is a welcome opportunity to keep household expenses in check. It’s not every week you’ll find half-price essentials in one of Singapore’s largest retail chains. Whether it’s groceries, frozen food, baby care, or cleaning supplies, there’s something worth grabbing during this short yet impactful sale.
So, make the most of it while it lasts. Whether shopping for the week, the month, or simply grabbing a few items on the go, there’s real value to be found in this seven-day sale. Head down to your nearest NTUC FairPrice store, or browse from the comfort of home via https://www.fairprice.com.sg/ and enjoy real savings today.
Promotional/Event Details:
Date: 24–30 July 2025
Time: Operating hours of individual outlets or 24/7 for FairPrice Online
Venue: All NTUC FairPrice outlets island-wide and online via https://www.fairprice.com.sg/
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