If there’s one thing that gets hearts racing for food lovers in Singapore, it’s a seafood promotion—and Sheng Siong is pulling out all the stops this 23 May 2025 with an epic, one-day-only seafood extravaganza across all its outlets nationwide. Whether you’re planning a hearty family dinner, hosting a gathering with friends, or simply stocking up your freezer with top-notch ingredients, this promotion has something that’ll get every seafood fan excited.
This isn’t just any sale—it’s a rare, highly-anticipated event where shoppers can enjoy the freshest seafood at prices that are difficult to match, let alone beat. And with the promotion running only for one day, this is one of those moments where hesitation could mean missing out entirely.
Why This Sale Stands Out
Let’s start with the basics. Sheng Siong has long been known for its competitive pricing and fresh produce, but their one-day seafood promotions are particularly special. They only come around a few times a year, and each time, queues form early in the morning with eager shoppers ready to scoop up their favourite seafood at rock-bottom prices.
The 23 May 2025 seafood promotion is no different. It promises an impressive selection of both fresh and frozen seafood, from premium cuts of Norwegian salmon to locally loved favourites like white pomfret and stingray. The prices are compelling—many even jaw-dropping—especially when considering the freshness and variety involved.
For example, fresh whole seabass (L) is going for only $10.99 per kg, and smaller-sized seabass comes at an unbeatable offer of 2 for $8.50. That’s perfect whether you’re preparing a Teochew-style steamed fish dish or grilling them for a quick weekday dinner.
Prefer salmon? How about sashimi-grade Norwegian whole salmon at just $16.80 per kg, or salmon meat at $34.50 per kg? This is a steal for those who appreciate premium seafood quality without paying restaurant prices.
And then there’s tuna at only $4.99 per kg—a brilliant choice for grilling or pan-searing—or fresh white snapper at $9.50 per kg. The golden sea cucumber, flower crabs, and white pomfret options round off the list nicely, offering a wide spread whether you’re looking for delicacies or everyday staples.
Here’s a breakdown of just some of the standout deals that’ll be on offer:
Fresh Fish Specials
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Fresh Whole Seabass (L) – $10.99/kg
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Fresh Seabass Meat – $20.90/kg
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Fresh Whole Salmon (Norway) – $16.80/kg
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Fresh Salmon Meat (Norway) – $34.50/kg
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Fresh Tuna – $4.99/kg
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Fresh White Snapper – $9.50/kg
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Fresh Stingray Meat – $16.99/kg
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Fresh White Pomfret (3/4) – $26.99/kg
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Fresh Seabass (S) – $8.50 for 2
Frozen & Imported Specials
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FT Golden Pomfret – $5.20 for 2
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FT Atlantic Saba Mackerel (Norway) – $8.50 for 2
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FT Yellow Croaker 300/400 – $7.80 for 2
Shellfish & More
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Fresh Flower Crab – $16.30/kg
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Fresh Golden Sea Cucumber – $8.80 per tray
The Real Value of This Promotion
Beyond just the attractive price tags, what really makes this deal worth your time is the quality assurance from Sheng Siong. Their seafood is known for freshness and is restocked daily, making them a go-to destination for quality ingredients at supermarket prices.
This promotion also doesn’t come with hidden strings attached. There’s no need for a membership card or special coupons. It’s open to everyone, and the only condition is: first come, first served. That’s why regular shoppers know to head down early—often before doors even open—to grab the best of the lot.
There’s also a bit of excitement in the air on days like this. It’s more than just shopping—it’s an experience. Whether it’s the joy of discovering a rare fish at an incredible price or chatting with fellow shoppers who share cooking tips, it’s something unique to Sheng Siong’s promotional days.
Why Go Early?
Seasoned shoppers would say: the early bird catches the freshest fish. This isn’t just a metaphor—at Sheng Siong, the best picks are often swept up in the morning rush. While staff do their best to restock and manage crowd flow, popular cuts like salmon meat and white pomfret can vanish before lunchtime.
So, if you’re hoping to secure those premium choices for your next hotpot or seafood platter, plan to visit early—ideally right when the store opens.
Great for Home Chefs and Entertainers
This is a golden opportunity for anyone who enjoys home cooking or hosting. Buying seafood at these promotional prices allows one to whip up gourmet-level dishes at a fraction of restaurant costs. Think salmon teriyaki, grilled saba, steamed pomfret, or a seafood laksa—the possibilities are endless, and the savings substantial.
If you’ve got a special occasion coming up, stocking up during this promotion also makes practical sense. The frozen items, such as golden pomfret or Atlantic saba mackerel, store well and are versatile for a wide range of Asian and Western dishes.
No Frills, Just Fantastic Deals
Sheng Siong has kept things straightforward with this sale. There’s no need to jump through hoops—just walk in, pick your favourite seafood, and enjoy significant savings. This simplicity is part of what makes the event so successful each year.
It’s also a good time to explore new types of seafood. Always wanted to try cooking flower crab or sea cucumber at home but held back because of price or availability? This is the perfect chance to experiment without overspending.
A Final Nudge
If you live in Singapore and seafood is part of your regular meal planning—or even if it’s just a weekend indulgence—this is a deal too good to pass up. One day only, 23 May 2025, all Sheng Siong outlets islandwide, offering premium fresh seafood at unbeatable prices. There’s something for every preference and every budget.
So get your cooler bag ready, set your morning alarm, and make your way to your nearest Sheng Siong. This isn’t just about saving money. It’s about enjoying quality food, feeding loved ones with care, and making mealtimes a little more special—without breaking the bank.
Promotional/Event Details:
Date: 23 May 2025
Time: While Stocks Last (Early morning recommended)
Venue: All Sheng Siong outlets across Singapore
Store Locator: Find Your Nearest Sheng Siong Store

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