In Singapore’s world of ever-changing grocery prices and household expenses, everyone is always on the lookout for the next good bargain. And if there’s one name that constantly brings incredible savings without compromising quality, it’s Sheng Siong. For 2025, they’re back in a big way with their Mid-Year Mega Promotion—a massive celebration featuring storewide deals, exclusive limited-time prices, and a dazzling $2,000,000 worth of prizes tied to The Sheng Siong Show, a beloved local TV game show.
So if you’re tightening the budget belt or just love a good shopping spree without the guilt, this is the sale not to miss. Running from 23 May to 19 June 2025, the Sheng Siong Mid-Year Mega Promotion isn’t just a sale—it’s a festive, island-wide event that turns every shopping trip into something exciting, rewarding, and, most importantly, value-packed.
Why Should People Go and Enjoy This Deal?
1. Massive Price Reductions on Daily Essentials
Everyone has to stock up on groceries and household items, so why not do it while enjoying significant discounts? Sheng Siong’s promotion includes well-loved items like Heritage Farm Premium Canola & Sunflower Oil 3L reduced by 33%, now at only $9.00 (U.P. $13.50). That’s a deal hard to beat, especially when cooking oils are pantry staples in every home.
Tissue paper lovers can also rejoice—Softess 100% Pure Virgin Pulp Softpack Tissues (10 packs x 140 sheets) is now just $10.95, down from $14.80, offering a 26% saving. With prices like these, it makes sense to stock up.
2. Exclusive “With Purchase” Discounts
Sheng Siong is sweetening the deal further: for every $20 spent, shoppers unlock access to special “with-purchase” items at slashed prices. Limited to three redemptions per customer per transaction (unless stated otherwise), this is where savvy shoppers can maximise their value.
Imagine picking up a Kinder Bueno Chocolate Wafer Bar (T10) 430g at just $12.05 instead of the usual $17.95. Or getting household cleaning essentials and snacks at a fraction of their original prices. These mini rewards make every trolley trip feel like a small win.
3. Catch The Sheng Siong Show – and Win Big
Here’s where it gets even more exciting. Beyond shopping savings, Sheng Siong adds entertainment to the equation with The Sheng Siong Show, a live TV programme airing every Saturday from 7 June to 13 September 2025 on Channel 8, from 9PM to 10PM. The highlight? $2 million worth of prizes to be won.
Not only can you shop and save, but you also stand a chance to get picked to be featured on live television and walk away with massive cash prizes. The show is already a crowd favourite in Singapore, but during this promotion, it’s tied directly to your everyday grocery shopping. It doesn’t get more fun than that.
4. Something for Everyone – From Groceries to Gadgets
While the promotion heavily features groceries and daily household items, don’t overlook the broader categories. The promotion extends across:
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Beverages & Beer: From Tiger Beer to coffee sachets.
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Appliances: Small gadgets and home essentials at special prices.
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Frozen & Chilled Goods: Everything from ready-to-eat meals to frozen snacks.
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Fruits & Vegetables: Fresh picks at value prices.
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Personal Care: Essentials like Sensodyne toothpaste, Eye Mo, and other pharmacy favourites.
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Pet Products: For those with furry friends at home.
Whatever your shopping list includes, there’s a good chance you’ll find a relevant deal at Sheng Siong during this period.
5. Additional Perks for Seniors and CHAS Blue Card Holders
Sheng Siong is known for looking out for different segments of the community. During the promotion period:
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Seniors enjoy special discounts every Tuesday and Wednesday.
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CHAS Blue Card holders get exclusive price cuts every Thursday.
These recurring discounts ensure that even the most vulnerable or cost-conscious members of society aren’t left behind during the Mega Promotion.
6. Islandwide Accessibility
One of Sheng Siong’s strongest suits is its wide accessibility. With multiple outlets spread across Singapore, you don’t need to travel far or plan an elaborate journey to benefit from these deals. Whether it’s in the heartlands or city fringes, there’s likely a Sheng Siong store near you. To find your nearest outlet, visit: Sheng Siong Store Location
7. A Promotion That’s More Than Just Sales
This mid-year campaign isn’t just about knocking dollars off price tags. It’s about the experience—the anticipation of every visit, the thrill of catching the weekly TV show, and the joy of knowing your regular grocery run might turn into something far more rewarding.
With the rising cost of living, promotions like these remind Singaporeans that there are still avenues to save smartly without sacrificing quality. Sheng Siong’s blend of community engagement, entertainment, and strong pricing makes this event one of the most attractive shopping campaigns of the year.
8. Limited-Time Offer – Don’t Miss Out
Of course, all good things come to an end. The promotional period ends on 19 June 2025, and as with most popular sales, items are available while stocks last. If there’s ever a time to plan a bulk shopping run or stock up on long-shelf-life products, it’s now.
Promotional/Event Details:
Date: 23 May – 19 June 2025
Time: Daily during store operating hours
Venue: All Sheng Siong outlets across Singapore
TV Show Tie-in: The Sheng Siong Show airs every Saturday, 7 June – 13 September 2025, from 9PM to 10PM, live on Channel 8
Shop Online or Find Store Locations: Sheng Siong Store Location
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