Singapore beauty enthusiasts, get ready for an unmissable treat at BHG Singapore! From 23 March to 5 April 2026, Estée Lauder is unveiling the reimagined Double Wear Stay-in-Place Foundation, and this is your chance to experience it like never before. Known for its legendary long-wear formula, this new edition has been thoughtfully redesigned to offer a breathable, buildable fluid texture, providing a flawless, lively matte finish that adapts perfectly to your skin.
What makes this release particularly exciting is that Estée Lauder has combined innovation with convenience. The foundation promises the long-lasting coverage fans have always loved, but with a lighter, more natural feel that allows the skin to breathe. Whether you prefer a soft, everyday look or a fully perfected finish for special occasions, this updated formula caters to every need.
For those who are unsure of their perfect shade, Estée Lauder is offering a complimentary Shade Match Service in-store. This ensures that everyone leaves with the foundation that suits their complexion perfectly. It’s a personalised experience that takes the guesswork out of selecting your base and guarantees a seamless, natural-looking finish.
But the excitement doesn’t stop at trying the foundation alone. BHG Singapore has organised an exclusive opportunity for beauty lovers to explore the new formula hands-on at ‘The 9 – 5 Playhouse’ at Guoco Tower from 31 March to 2 April. This immersive experience allows visitors to learn more about the innovative features of the Double Wear foundation and engage with Estée Lauder beauty experts who can offer tailored advice and recommendations. It’s a chance to truly appreciate the difference of the new formula while enjoying a fun, interactive beauty experience.
BHG Singapore is also rolling out exclusive in-store promotions and beauty sets, making it the perfect time to stock up on your favourite products or discover new additions to your collection. These limited-time offers are designed to make your beauty experience even more rewarding, combining luxury with exceptional value. Whether you are gifting yourself or a loved one, this promotion ensures everyone can enjoy the benefits of high-quality skincare and makeup.
Why should you make time for this event? Firstly, the foundation itself is a game-changer. Its innovative formula balances long-lasting coverage with a breathable texture, making it suitable for all-day wear without feeling heavy or cakey. Secondly, the personalised shade matching service ensures that each customer gets a flawless match — something that can be hard to achieve when shopping online or with other brands. Thirdly, the interactive event at Guoco Tower is a rare opportunity to explore, experiment, and enjoy a hands-on beauty experience that goes beyond a simple product launch. It’s an experience that makes trying out new products fun, educational, and entirely personalised.
Attending this promotion is also a way to discover exclusive sets and offers that aren’t available elsewhere. BHG Singapore has always been known for its carefully curated promotions, and this one is no exception. By participating, visitors can enjoy the convenience of shopping with experts on hand, guidance on matching shades perfectly, and the excitement of trying products in an engaging, immersive environment.
Even if you are a long-time fan of Estée Lauder, this updated formula represents a fresh take on a classic favourite. It’s not just about wearing makeup; it’s about experiencing a foundation that is designed to adapt to your lifestyle, providing confidence, comfort, and beauty all day long. Whether you’re attending work meetings, social events, or simply enjoying a day out in Singapore, this foundation ensures that your look remains polished and natural throughout.
Moreover, the in-store promotions and beauty sets provide a tangible incentive to explore new products and try complementary items that can enhance your overall beauty routine. These carefully selected bundles and exclusive offers make it easier than ever to discover products that work together harmoniously, creating a complete and personalised beauty experience.
For anyone who enjoys beauty events, this is also an opportunity to connect with experts and fellow enthusiasts. The 9 – 5 Playhouse at Guoco Tower offers a playful, engaging space where attendees can explore the product in a relaxed, fun environment. You get to ask questions, receive expert tips, and see the new formula in action — all while enjoying an exclusive event that elevates the typical shopping experience.
To make the most of this promotion, visitors are encouraged to plan their visit ahead. BHG Singapore is making it easy to explore the foundation and other beauty products with both convenience and expertise, ensuring that every customer leaves satisfied and confident in their selection. This is a rare chance to combine shopping, learning, and interactive fun all in one place — something that beauty fans will not want to miss.
Finally, BHG Singapore has ensured that even those who cannot attend the event at Guoco Tower can still benefit. Their online platform allows customers to explore and shop the new Double Wear foundation and other beauty offerings from the comfort of home. Visit BHG Singapore Estée Lauder Brand Week to browse products, discover promotions, and secure exclusive sets before they run out. This dual approach — in-store experiences combined with online convenience — ensures that everyone can enjoy the latest offerings at their own pace.
In conclusion, this promotion is a must-visit for anyone who values innovative beauty products, personalised services, and exclusive experiences. With its reimagined formula, interactive event, and in-store promotions, BHG Singapore and Estée Lauder have created a campaign that appeals to both long-time fans and new customers alike. From 23 March to 5 April 2026, step into a world of beauty innovation and enjoy a foundation designed to enhance confidence and elevate your look effortlessly.
Promotional/Event Details:
- Date: 23 March–5 April 2026
- Time: Store hours
- Venue: BHG Bugis, Singapore
- Date: 31 March–2 April 2026
- Time: Event hours
- Venue: The 9 – 5 Playhouse, Guoco Tower, Singapore
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