Singapore’s collectible scene just got a delightful dose of whimsical charm, and fans of the quirky, wide-eyed character LABUBU are in for a treat. POP MART, the globally recognised brand that brought the world countless memorable designer toys and art collectibles, has introduced a new series that promises to be both nostalgic and playfully local – the Hide & Seek in Singapore collection. Exclusively available at the POP MART Summer Pop-Up at Mandarin Gallery, this series is a limited-time treasure trove perfect for both die-hard collectors and anyone seeking a unique memento of Singapore.
Let’s talk about why this event is worth a detour into town and why shoppers might want to head down to Orchard Road for a bit of delightful retail hide and seek.
A Singapore-Inspired LABUBU Exclusive
The LABUBU character has always captivated with its mischievous smile and whimsical spirit. This time, it’s made even more endearing with local flair. The Hide & Seek in Singapore series features LABUBU immersed in iconic Singaporean experiences – think bubble tea moments, sunny escapades, and other cultural touches that make this set particularly resonant for locals and visitors alike.
From the moment one steps into the pop-up, it’s clear this isn’t just about collecting toys – it’s about capturing a story, a lifestyle, and a sense of place. For those unfamiliar, LABUBU is one of POP MART’s most beloved characters – and this is the first time fans can see it interacting with Singaporean elements in such a detailed, heartfelt way.
Why Should One Visit This Promotion?
There are several compelling reasons to visit the POP MART Summer Pop-Up and explore the exclusive LABUBU collection:
1. One-of-a-Kind Localised Collectibles
The standout feature of this campaign is its location-specific exclusivity. These LABUBU items are only available in Singapore, making them instant collector’s items. For overseas fans, this becomes a true travel-exclusive gem, and for Singaporeans, it’s a rare chance to see familiar landmarks and cultural symbols reimagined through the eyes of LABUBU.
2. Limited Quantities, Maximum Charm
With a restriction of just two items per person for certain products, the scarcity adds to the allure. It’s not just another retail event; it’s a carefully curated experience where every piece feels intentional and personal. The blind boxes – whether badges or magnets – carry a sense of surprise, much like a game of hide and seek itself.
3. Merch That Marries Functionality with Fun
This isn’t just about showpieces sitting on a shelf. The Canvas Bag and Hide & Seek Tumbler are both practical and playful. Whether it’s for daily errands or sipping drinks on the go, these items bring LABUBU into everyday life. The tote bag’s soft blue hue and magnetic snap closure offer style with sturdiness, while the tumbler’s easy-grip handle and secure lid make it perfect for hot days out.
4. Decorate and Express with Stickers
The sticker set is not to be underestimated. For journaling enthusiasts, students, or creatives who love to personalise their space, these stickers reflect LABUBU’s local adventures. The illustrations are lively and thoughtful, turning mundane items like laptops and water bottles into canvases of cuteness and nostalgia.
More Than Just LABUBU – A Full POP MART Showcase
While LABUBU is the centrepiece of this promotional event, the pop-up also features several other exclusive product lines that are equally delightful.
DIMOO Tap Tap Series
Fans of the dreamy DIMOO character will love the Tap Tap Series – a tribute to Singapore’s colourful shophouse doors. With tumblers, bags, and accessories all designed with vibrant facades in mind, this set carries strong visual identity and a localised charm.
Sweet Bean UFO Catcher and Gashapon Machine Figurines
Drawing inspiration from old-school arcades, these figurines light up and bring back the thrill of claw machines and gashapon vending capsules. The playful nostalgia they invoke is irresistible to retro lovers and toy collectors alike.
Pucky Rose Knight Baby Figurine
For those with a flair for the fantastical, the Pucky Rose Knight Baby is a pastel-armoured knight holding a delicate rose. Dreamlike and gentle, it’s a lovely juxtaposition to LABUBU’s cheeky character.
Why It’s More Than Just Shopping
This event at Mandarin Gallery isn’t just a retail stop – it’s a destination. It gives shoppers a reason to slow down and enjoy the artistry behind the toys. It invites people to see their city – Singapore – through a new, imaginative lens. Even those who aren’t hardcore collectors may find themselves drawn to the craftsmanship, colour palettes, and the quirky charm of POP MART’s characters.
Additionally, the limited-time nature of this pop-up introduces a sense of urgency. These products won’t be restocked online, and once they’re sold out, they’re gone. The exclusivity, coupled with the charm of LABUBU and friends, makes this event one that fans of all ages should seriously consider adding to their shopping itinerary.
Visiting Tips
If planning to visit, it’s best to head down early in the day to avoid the crowds and to increase the chances of grabbing the limited edition blind boxes before they sell out. The Mandarin Gallery location is easily accessible by MRT, just a short walk from Somerset station, making it a convenient stop whether one is heading to lunch, shopping along Orchard Road, or planning a leisurely day in town.
Whether you’re a seasoned POP MART collector or someone discovering LABUBU for the first time, this is an engaging way to celebrate creativity, storytelling, and Singapore’s vibrant cultural scene all at once.
Promotional/Event Details:
Date: 23 June 2025 Onward
Time: 11:00am to 9:00pm daily
Venue: POP MART Summer Pop-Up Store, Level 1 Promenade, Mandarin Gallery, 333A Orchard Road, Singapore 238897
More Info: https://www.popmart.com.sg
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