There’s something heart-warming about the way certain memories stay with them. The clatter of marbles on tiled corridors, the rush of adrenaline when scaling the playground ladder before sliding down, or the quiet joy of a traditional game played with old friends under the HDB void deck lights. In celebration of Singapore’s 60th birthday, Starbucks Singapore is tapping into that deep well of nostalgia—and they are doing it with a delightful blend of coffee culture and childhood games.
From 23 July 2025 onward, Starbucks is reintroducing two cherished classics—Five Stones and Slides & Ladders—in a charming SG60-exclusive collection that’s bound to stir up fond memories and spark new conversations. These special edition sets are available as part of a purchase-with-purchase promotion, priced at just $6 each with any item bought in-store or online.
For those who grew up in Singapore, Five Stones and Slides & Ladders are more than just games—they are a symbol of simpler days, community spirit, and shared childhoods. With this thoughtful campaign, Starbucks is offering more than a promotional item. They are giving their customers a chance to reconnect—with themselves, with others, and with the essence of what it means to grow up in Singapore.
Why should they go and enjoy this deal?
Let’s begin with the price point. For only $6—a cost lower than most bottled beverages—you get a complete game set that’s not just fun, but well-designed and thoughtfully crafted. It’s not every day one finds a functional, stylish, and collectible item offered at such a generous rate. And the only requirement? Make a regular Starbucks purchase—your coffee break just became more rewarding.
Now let’s talk about the items themselves. The Five Stones set is a modern take on the traditional playground staple. Gone are the generic cloth pouches. Instead, Starbucks has reimagined the stones with quirky motifs that showcase their brand identity—think cookie prints, takeaway cups, and even nostalgic checkered designs. These aren’t just toys—they’re collectible pieces that blend Singapore heritage with Starbucks’ playful aesthetic. Soft, pyramid-shaped and durable, they can easily slip into a handbag or be proudly displayed at your office desk as a conversational piece.
The Slides & Ladders game, on the other hand, adds a dose of fun to your family nights or lazy Sunday afternoons. Designed with an adorable Starbucks twist, it features teddy bears navigating vibrant ladders and slides, alongside cheeky icons like coffee cups and the iconic green apron. The set includes a sturdy game board, colourful game tokens, and dice, all neatly packed and ready for instant play. It’s an ideal companion whether you’re hosting a gathering or simply looking to unwind in a cosy café corner.
But perhaps what makes this campaign truly special is the cultural significance. As Singapore celebrates its 60th year, this initiative resonates deeply. Instead of opting for flashy merchandise or generic discount offers, Starbucks has chosen to celebrate the nation’s heritage through familiar, sentimental games that resonate with all generations. It’s a subtle but meaningful nod to the kampong spirit, the tactile fun of non-digital games, and the moments that defined many Singaporeans’ childhoods.
Perfect for Families, Friends, and Collectors Alike
This promotion isn’t just for die-hard Starbucks fans. It appeals across a wide demographic. Parents will appreciate the opportunity to introduce their children to the games they grew up with. Couples and friends can enjoy a wholesome break over coffee and light-hearted competition. And collectors—especially those with a love for limited-edition Starbucks items—will want to get their hands on these while stocks last.
The sets are ideal conversation starters, whether placed at home, gifted to loved ones, or brought along to casual meet-ups. With the rising interest in analog leisure activities and the growing value placed on heritage-themed merchandise, these sets are likely to be snapped up quickly. The fact that they’re only available while stocks last adds an element of urgency—if you wait too long, you might miss out.
Another key benefit is convenience. Starbucks has made these sets available both in-store and online, making them easily accessible regardless of whether you’re popping in for a coffee between meetings or browsing from home. It’s a small gesture from Starbucks, but one that adds considerable value for their customers. Accessibility and inclusion go hand in hand, especially when the goal is to spread joy and connection.
More Than Just a Marketing Campaign
It’s easy to view such promotions through the lens of sales strategy—and no doubt, it will drive footfall and engagement. But when you step back and look at the larger picture, it becomes clear that this SG60 campaign is about more than metrics. Starbucks has chosen to honour Singapore’s identity and stories in a way that is tactile, meaningful, and celebratory. In doing so, they’ve created a campaign that is less about coffee and more about community.
So if you’ve ever played Five Stones during school recess, or found yourself chuckling as you tumbled down the wrong ladder during a game night, this promotion will speak to your soul. It’s an invitation to pause, reflect, and find joy in life’s little things—whether it’s a well-brewed latte, a well-designed game board, or a well-spent afternoon with people who matter.
And for those new to these games? It’s a chance to create your own memories. With just a $6 add-on, you can bring home a piece of Singapore’s playful past, served with a side of Starbucks flair.
How to Get Yours
Starting 23 July 2025, walk into any participating Starbucks store in Singapore or browse online to make any regular purchase. Whether you’re ordering a Frappuccino, a sandwich, or one of their signature cold brews, you’ll be eligible to add on either the Five Stones set or the Slides & Ladders game for just $6 each. Do note—availability is strictly while stocks last, so don’t delay if these charming game sets catch your eye.
Whether you’re buying them for yourself, as a nostalgic gift, or as a cultural keepsake, this is a promotion worth checking out.
Promotional/Event Details:
Date: From 23 July 2025 Onward
Time: During operating hours of all participating Starbucks stores
Venue: Starbucks outlets and online store across Singapore
Link: https://www.starbucks.com.sg
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