Singapore’s streetwear scene is buzzing again—and this time, it’s thanks to the playful and charming world of CHIIKAWA and JOKE BEAR AND FRIENDS, which has found a new home in UNIQLO’s latest UT collection. For those unfamiliar with the craze, CHIIKAWA is a wildly popular Japanese character known for its adorable expressions and emotionally relatable everyday scenarios, while JOKE BEAR AND FRIENDS add a quirky, comic charm to the mix.
Now, this beloved cast of characters is featured on a new line of UNIQLO UT (Uniqlo T-shirt) designs, giving Singapore shoppers something fresh to shout about. Whether it’s that late-night mood captured on a tee, or a moment that perfectly sums up the daily grind, each design delivers more than just aesthetics—it carries that subtle humour and cuteness fans love.
From 23 to 29 June 2025, UNIQLO Singapore is giving their shoppers an extra reason to swing by their nearest outlet or shop online. As part of a limited-time promotion, UNIQLO APP Members who purchase any two UTs from the CHIIKAWA x JOKE BEAR AND FRIENDS collection will receive an exclusive UNIQLO original sticker set, available while stocks last.
Let’s unpack why this is more than just another T-shirt promo—and why Singaporeans should seriously consider marking their calendars.
Why This Deal Deserves a Spot on Your Shopping Radar
There are several compelling reasons why this deal is worth checking out—especially if someone is a fan of cute character merchandise, loves a good deal, or is simply looking to refresh their wardrobe with something light-hearted and stylish.
1. Limited-Time Merchandise That’s Actually Wearable
UNIQLO’s UT collections have built a reputation for blending popular culture with fashion in a wearable way. This is not just about plastering cartoon faces on fabric—it’s about storytelling through design. These tees allow people to express their personality, humour, and even mood, making them an ideal choice for everyday wear or casual weekend outings.
The CHIIKAWA x JOKE BEAR AND FRIENDS line continues that tradition, offering designs that speak to the playful, the emotional, and the unexpectedly real moments in life. Whether someone is already a die-hard fan or just looking to discover something different, the graphics and thoughtful design make these pieces more than just novelty wear.
2. Freebies That Don’t Feel Like Leftovers
Everyone loves a little bonus—but what’s on offer here isn’t just another mass-produced keychain. Instead, UNIQLO is giving away a specially designed sticker set that’s perfect for character collectors or those who enjoy personalising their laptops, notebooks, or phone cases.
And the best part? These are exclusive to this promotion, so they won’t be found in stores or online for separate purchase. In other words, they’re the kind of collectible that holds value, both sentimental and aesthetic.
3. No Complicated Steps—Just Shop and Redeem
Unlike many giveaways that involve jumping through hoops, this one keeps things refreshingly straightforward. If someone is already shopping for T-shirts and wants something from the CHIIKAWA collection, they’re automatically in the running to get the sticker set—provided they’re a UNIQLO APP member.
Membership is free, and sign-up is quick. Once logged in, just pick two of the eligible UTs—whether in-store or online—and the sticker set is theirs (while stocks last). There’s no need to fill out extra forms or wait for a post-purchase reward email. This ease of redemption makes the experience smooth and frustration-free.
4. Shop In-Store or Online—Their Choice
In today’s busy world, flexibility matters. Whether someone prefers to physically browse through the T-shirts at a nearby UNIQLO store or prefers the convenience of shopping online from home, this promotion has them covered.
This dual channel approach means even those caught up in a hectic week can still enjoy the benefits. With Singapore’s efficient delivery and UNIQLO’s reliable e-commerce platform, people can shop the new UTs and have them delivered in no time—with their exclusive sticker set included.
For Families, Teens, and Collectors Alike
This campaign has broad appeal. For parents, it’s a fantastic excuse to reward their children with character-themed clothing that doesn’t look overly childish. For teenagers and young adults, it’s a way to make a casual outfit pop with personality. And for collectors—especially those deep into Japanese pop culture or kawaii aesthetics—it’s another limited-edition drop to treasure.
Moreover, the prices remain as accessible as ever. UNIQLO’s UTs typically range between $19.90 and $29.90, which makes them affordable without sacrificing design quality or comfort. Picking up two will not only get someone closer to the sticker set but also expand their casual wear collection with meaningful designs.
Smart Shopping Tip: Act Early
As with many UNIQLO promotions, the golden rule is: don’t wait too long. Their limited-time giveaways, particularly involving collaborations with high-profile characters or artists, tend to go quickly. The sticker sets are available only while stocks last, and once they’re gone, they won’t be restocked.
So, if someone has their eye on the CHIIKAWA designs, it’s best to make the purchase early in the promotional period. Shopping within the first few days ensures better availability in sizes and designs—and increases the chances of snagging the exclusive sticker pack.
Final Thoughts
This promotion is another great example of how UNIQLO continues to surprise and delight fans with smart, creative collaborations. But more than that, it shows how fashion can be fun, accessible, and emotionally resonant—especially when characters like CHIIKAWA and JOKE BEAR come into play.
For Singapore shoppers who love character fashion, enjoy smart deals, or simply want a wardrobe update that brings a smile, this one ticks all the boxes. With a low entry point, a meaningful gift, and adorable designs that resonate with people of all ages, it’s one of those events that proves good things really do come in small, well-designed packages.
Promotional/Event Details:
Date: 23-29 June 2025
Time: All day, while stocks last
Venue: All UNIQLO Singapore stores and online at www.uniqlo.com/sg
Promotion: Purchase any 2 UTs from the CHIIKAWA x JOKE BEAR AND FRIENDS collection and redeem an exclusive UNIQLO original sticker set (UNIQLO APP Members only).
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