If grocery shopping has been getting more expensive lately, this is one promotion worth keeping an eye on. NTUC FairPrice has once again rolled out its popular Fresh Buys Sale, giving shoppers across Singapore the opportunity to stock up on quality groceries without stretching their household budget. Running from 23 to 29 July 2026, this weekly promotion brings together generous savings of up to 68% off on a wide range of fresh produce, seafood and selected frozen favourites.
For anyone planning the week’s meals or simply looking to refill the fridge, this promotion offers plenty of reasons to visit the nearest participating NTUC FairPrice outlet. Whether shopping for fresh fruits, premium seafood or family treats, there are attractive prices waiting across the fresh food section.
Fresh groceries are among the essentials that every household purchases regularly. Since these are recurring expenses, finding quality products at discounted prices can make a noticeable difference to the monthly grocery bill. That is exactly why NTUC FairPrice’s weekly promotions continue to attract many shoppers throughout Singapore.
One of the biggest highlights this week is the impressive selection of imported fruits. Fruit lovers can enjoy sweet, juicy varieties sourced from different parts of the world at significantly reduced prices.
The New Zealand Pink Lady Apples (Medium) are available at just 5 for $3.50, representing an excellent 50% saving. These apples are well known for their crisp texture, balanced sweetness and refreshing flavour, making them perfect for lunchboxes, healthy snacks or even baking.
Another fantastic bargain comes in the form of China Shine Muscat Grapes (500g), priced at only $3.45 per punnet, also at 50% off. Shine Muscat grapes have become increasingly popular thanks to their naturally sweet taste, juicy flesh and edible skin. Seeing them offered at such a competitive price is certainly welcome news for shoppers.
For those who enjoy seasonal stone fruits, the Spain Airflown Donut Peach (500g) is available at $5.95 per punnet, offering savings of 45%. Their unique flat shape, fragrant aroma and sweet flavour make them an enjoyable addition to fruit platters or afternoon snacks.
Meanwhile, shoppers visiting from 24 July onwards can also pick up the popular Korea Muskmelon for $8.95 each, saving 33%. Known for its fragrant aroma and juicy flesh, Korean muskmelon is often considered a premium fruit, making this promotion an attractive opportunity for anyone wanting to enjoy quality produce without paying premium prices.
Beyond fruits, seafood lovers will also discover several worthwhile bargains.
One of the standout promotions is the PASAR Half Shell Abalone, available at an incredible 5 for $3.90, offering savings of 68%. Abalone is often reserved for festive occasions due to its higher retail price, so this promotion allows more families to enjoy this delicacy without overspending.
Fresh seafood continues with the PASAR Fresh Tiger Prawn (Large), priced at $1.69 per 100g, providing a 10% discount. Fresh prawns remain one of the most versatile ingredients in Singaporean kitchens, suitable for steaming, grilling, stir-frying or adding to soups and noodles.
Another attractive feature of this week’s campaign is the exclusive discounts available for NTUC Union Members and Link members. By presenting a Link Rewards card or using the FairPrice Group App, eligible shoppers can unlock additional savings on selected products.
Among the member-exclusive deals is the AED Frozen Unagi (500g), reduced from $29.90 to just $14.95 per pack. At half price, this makes preparing restaurant-style unagi rice bowls at home much more affordable.
Dessert lovers can also take advantage of the promotion on ANDERSEN’S Ice Cream Assorted (473ml), now priced at $7.03 instead of $14.06. Whether enjoyed after dinner or shared during family gatherings, premium ice cream at 50% off is always a welcome addition to the shopping basket.
One reason many Singaporean households appreciate NTUC FairPrice’s weekly promotions is the balance between affordability and product quality. Rather than focusing solely on packaged groceries, they regularly include fresh produce and seafood, allowing shoppers to prepare healthier meals while managing household expenses.
Planning meals around weekly promotions is one of the easiest ways to reduce grocery spending over time. Purchasing discounted fruits for snacks, fresh seafood for family dinners and frozen items for future meals can help stretch every dollar further.
Families with children may also appreciate the opportunity to encourage healthier eating habits by purchasing more fresh fruits while prices remain low. Instead of spending more at other retailers, this promotion allows households to enjoy nutritious options without exceeding their grocery budget.
The member-exclusive offers also provide extra value for regular FairPrice shoppers. If they already collect Link Rewards points or belong to the NTUC Union, these additional discounts make each grocery trip even more rewarding.
As with most weekly supermarket promotions, shoppers should avoid waiting until the final days if there are particular items they hope to purchase. Popular imported fruits and seafood promotions often sell quickly, especially during weekends when stores experience higher customer traffic.
It is also worth remembering that purchase limits apply. Most promotional items are limited to four units or sets per customer, while member-exclusive promotions are limited to four units per member per day, unless otherwise stated. These limits help ensure more shoppers have the opportunity to enjoy the promotional prices.
Since all promotional items are available only while stocks last, visiting earlier in the promotion period may provide the best selection.
Whether shopping for everyday groceries, planning family meals or simply looking to enjoy quality fresh produce at lower prices, the NTUC FairPrice Fresh Buys Sale offers plenty of worthwhile savings this week. From premium imported fruits to seafood favourites and exclusive member-only bargains, there are attractive deals available throughout participating stores across Singapore.
If there has been a plan to refresh the fridge, prepare healthier meals or simply make grocery dollars go further, this weekly promotion is certainly worth checking out before it ends on 29 July 2026. With discounts reaching as high as 68% off, shoppers have an excellent opportunity to enjoy quality groceries while keeping household spending under control.
Rather than paying regular retail prices later, this is a great chance to visit the nearest participating NTUC FairPrice outlet, browse the Fresh Buys selection and take advantage of the limited-time savings before the promotion comes to an end.
Promotional/Event Details
Merchant: NTUC FairPrice
Promotion: Fresh Buys Sale – Save Up to 68% OFF
Promotion Period: 23-29 July 2026
Time: During normal operating hours of participating NTUC FairPrice outlets
Venue: All Participating NTUC FairPrice Stores, Singapore
Highlights:
- New Zealand Pink Lady Apple (Medium): 5 for $3.50 (Save 50%)
- China Shine Muscat Grapes (500g): $3.45 per punnet (Save 50%)
- Spain Airflown Donut Peach (500g): $5.95 per punnet (Save 45%)
- Korea Muskmelon: $8.95 each (Available from 24 July, Save 33%)
- PASAR Half Shell Abalone: 5 for $3.90 (Save 68%)
- PASAR Fresh Tiger Prawn (Large): $1.69 per 100g
- AED Frozen Unagi (500g): $14.95 (Exclusive Member Deal)
- ANDERSEN’S Ice Cream Assorted (473ml): $7.03 (Exclusive Member Deal)
Terms & Conditions:
- Limited to 4 promotional units or sets per customer.
- Member-exclusive offers are limited to 4 units per member per day unless otherwise stated.
- Available while stocks last.
More Information:
Please refer to the official promotion page:
https://www.fairprice.com.sg/
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