Rozel Soft Opening Madness: Up to 80% OFF Because Paying Full Price Is So Last Year!
If you’ve ever walked into a high-end furniture store, admired the sleek lines and plush finishes, only to slowly back away after glancing at the price tags — this is the moment you’ve been waiting for. Because finally, a rare opportunity has landed for Singaporeans to furnish their homes with stylish, functional, and comfortable furniture — without paying designer prices.
Rozel, a name long associated with premium furniture in Singapore, is opening their newest showroom with a Soft Opening Sale that’s honestly quite unheard of. Taking place from 23rd to 27th July 2025, this event is being held at their 1 Labrador Villa Road showroom — just a minute’s walk from MRT Labrador Park Exit A — and trust us, this isn’t just another “up to 10% off” clearance. It’s more like “up to 80% OFF, Buy-1-Get-1-Free, and walk away smiling” kind of situation.
Let’s break it down.
Why Is This Sale Worth Your Time?
Let’s be honest: good furniture is expensive. And for many homeowners, especially new BTO flat owners, budgeting for home furnishings can be a nightmare. If you’re juggling renovation costs, appliance purchases, and other homeware needs, the last thing you want is to spend thousands just to get a decent bedframe or wardrobe.
Here’s where Rozel’s event changes the game. They’re offering customisable wardrobes from just $199, dining table sets from $399 including 4 FREE chairs, and even storage bedframes starting at $399. If that’s not enough to grab your attention, how about this:
Buy any Dormiflex mattress (that’s Italy’s No.1 mattress brand, by the way), and they’ll give you another mattress FREE. Yes, a proper Buy-One-Get-One-Free mattress deal. That alone is enough reason to make a trip down.
A Furniture Wonderland for Every Room
This is more than just a clearance. Rozel is setting the stage for a new chapter, and they want everyone to come celebrate by slashing prices and giving out value-packed offers that truly benefit homeowners, especially those looking to furnish from scratch.
Expect to see showroom sets that look like they belong in designer catalogues — but priced for actual, real-life Singaporeans. Whether you’re dressing up your master bedroom, creating a modern dining space, or looking for a practical sofa for your living area, you’ll find something here that fits your aesthetic and your budget.
Among the highlights:
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Bedroom Set All-In-One from $499 – think bedframe, wardrobe and storage solutions in a cohesive design
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Customised wardrobes that are flame resistant, anti-mould, termite-resistant and come with FREE on-site measurement
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Belgium fabric 2-seater sofas from just $399
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And yes, all of these are part of their up to 80% OFF lineup
Why Labrador Villa Road?
Rozel has cleverly picked a strategic location that’s just far enough from the hustle of Orchard, yet easily accessible. 1 Labrador Villa Road is just a 1-minute walk from MRT Labrador Park Exit A, so you won’t be dragging yourself through the heat or crowd. And the best part? Free parking is provided.
They know what their shoppers want — not just good deals, but also convenience, accessibility, and comfort. That’s the kind of showroom visit that makes people return, even if they’re just window shopping the first time around.
Who Should Not Miss This Sale
If you fall under any of the categories below, this event should be at the top of your calendar:
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BTO homeowners looking to stretch every dollar
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Renovators trying to upgrade their existing furniture without a five-figure budget
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Savvy bargain hunters who enjoy getting high-end items at factory-direct prices
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Interior decorators on a mission to find value-for-money pieces without compromising on aesthetics
What Makes This Sale Different from Others?
Everyone claims “biggest discounts” — but not every brand puts customisable, designer-level furniture out at prices as low as $199. And not every brand gives you a FREE mattress, just for buying one.
Rozel isn’t just trying to clear old stock; they’re opening a new chapter, and this sale is meant to bring people in, let them experience Rozel quality, and go home with pieces they’ll love for years.
They’ve also teamed up with Dormiflex, bringing in one of Europe’s most trusted mattress brands. The Buy-1-Get-1-Free offer on these mattresses is not only rare, it’s timed perfectly with the ongoing trend of improving sleep health and investing in better-quality rest.
Bonus Tip: RSVP and Get a Free $100 Furniture Voucher
Rozel is rewarding early birds. RSVP in advance, and they’ll hand you a $100 furniture voucher when you visit the showroom. That’s a no-brainer if you’re seriously looking to buy furniture — or even if you’re still in the browsing phase. Use this chance to shave a bit more off already-reduced prices.
RSVP Now via WhatsApp: https://wa.me/+6587992575
Event Details You Need to Know:
Date: 23rd to 27th July 2025
Time: 11:30 am – 9 pm
Location: Rozel Furnishing Showroom,
1 Labrador Villa Road, Singapore 119891
Location Convenience: Only 1 Minutes from MRT Labrador Park
Getting to the Rozel Soft Opening Sale couldn’t be easier — the showroom at 1 Labrador Villa Road, S119891 is just a 1-minute walk from MRT Labrador Park (Exit A). Once you exit the station, simply follow the walking path towards Furniture City as marked on the map. It’s a straightforward stroll with clear signage, so you won’t get lost. Plus, for those driving, free parking is available right on site — so whether you’re taking public transport or your own ride, it’s hassle-free all the way.
Summary of Must-Grab Deals
Here’s a quick list of the show-stoppers you’ll want to keep an eye out for:
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Buy 1 Get 1 FREE on Dormiflex Mattresses, Italy’s No.1
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Storage Bedframes – from just $399
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Belgium Fabric 2-Seater Sofas – also from $399
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All-in-One Bedroom Set – priced at $499
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Dining Table + 4 FREE Chairs – from $399 to $549
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Customised Wardrobes – starting at $199, includes FREE on-site measurement
All prices mentioned are Singapore Dollars (SGD) and the stock is limited, which means if you spot something you like — don’t wait.
Final Thoughts
In a sea of mid-year and clearance sales happening across Singapore, Rozel’s Soft Opening Sale stands out for its combination of designer-quality furniture, practical home solutions, and hard-to-resist pricing. Whether you’re hunting for that one last piece to complete your home, or you’re starting fresh with a whole new space, this is one of those sales that deserves your time and attention.
So if you’ve been putting off that furniture upgrade or mattress replacement, this is your sign. Set your Google Maps to 1 Labrador Villa Road, make sure you’ve RSVPed for your $100 voucher, and take advantage of this rare sale before it ends on 27th July 2025.
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