For those in Singapore looking for a hands-on, inspiring experience that blends shopping with live culinary demonstrations, there is a unique and limited-time event worth marking down on the calendar. From 23 to 27 July 2025, BEST Denki Singapore is hosting an exciting Philips Airfryer Live Cooking Demo at its Ngee Ann City store, and this one promises more than just a product showcase — it’s an immersive food experience tailored for every local foodie and home chef in the making.
This event is not a typical product sale or discount-driven campaign. Instead, it’s a cleverly designed promotional showcase featuring daily live cooking demonstrations using the Philips 3000 Series Airfryer NA342/09, which has become one of the most talked-about kitchen appliances in the health-conscious cooking community. With two time slots daily — from 3pm to 4pm and 6pm to 7pm — attendees get a chance to watch culinary experts recreate local favourites using the Airfryer, including Chilli Crab Pizza, Muah Chee, and Curry Puff.
So why should anyone in Singapore take time out to attend this?
Let’s explore.
Why This Live Cooking Event is Worth Attending
1. Experience the Philips Airfryer First-hand
There is a world of difference between reading a product description and actually seeing it in action. With the Philips 3000 Series Airfryer being showcased live, this event offers a rare chance to watch it perform under real kitchen conditions — right from preheating to crisping up food, without excessive oil or smoke. For those who are still weighing up their options before investing in an airfryer, this is the perfect opportunity to make a fully informed decision.
2. Learn New Cooking Techniques from the Experts
The live demonstrations are led by culinary professionals who know their way around local flavours and modern cooking techniques. Attendees not only see how the Airfryer handles various recipes, but they also gain practical tips on prepping, seasoning, and timing — crucial skills for anyone looking to elevate their home-cooked meals. It’s almost like attending a mini masterclass for free.
3. Celebrate Local Flavours with a Twist
What makes this demo even more special is its focus on local dishes — but with an innovative approach. Instead of the usual deep-fried versions, the team is preparing them with airfryer technology, reducing fat content while retaining authentic taste and crisp textures. Chilli Crab Pizza, for instance, blends Singaporean heritage with a modern Western format, while Muah Chee and Curry Puff get a new-age upgrade that’s both quicker and cleaner to cook.
4. Get Inspired to Cook Smarter at Home
Let’s face it — cooking at home can sometimes become monotonous. This event is tailored to inject creativity back into the kitchen. Watching how easy it is to prepare street-food-style dishes using a single, compact appliance can reignite anyone’s passion for home cooking. Whether one is a student, a working parent, or simply someone trying to eat more healthily, learning to do more with less effort is always a win.
5. Interact with the Appliance Before Buying
BEST Denki is allowing attendees to explore the Philips 3000 Series Airfryer up close — observe the build quality, test out the settings, and even discuss its features with in-store representatives. It’s not every day that shoppers can interact this closely with a product and see how it fits into their daily lifestyle before making the purchase. There’s no pressure to buy, but it’s a great way to learn.
6. Centrally Located at Ngee Ann City
The location could not be more convenient. Situated along Orchard Road, BEST Denki Ngee Ann City is easily accessible by MRT, bus, or car. Whether one is already in town shopping, grabbing a meal, or heading home from work, the event is easy to fit into the day. Plus, with sessions happening twice daily, there’s flexibility to drop by at a time that suits best.
A Celebration of Innovation and Local Culture
In many ways, this promotion is a subtle celebration of Singapore’s SG60 spirit — looking ahead while honouring the local flavours that define the city’s rich heritage. Philips has aligned its campaign with this identity, presenting modern kitchen solutions that still keep traditional dishes at heart.
The Chilli Crab Pizza, for example, is not something you’d find in a regular hawker centre — yet it evokes familiarity. It takes a beloved Singaporean dish and transforms it into something creative and playful, showing how easy it is to reinterpret classics with modern tools. The same goes for Muah Chee and Curry Puff — both staples in local snack culture — now done in a healthier, fuss-free format.
So if anyone has been hesitating to level up their kitchen game or just wants to enjoy a live culinary showcase in a relaxed retail setting, this is the perfect excuse to pop by. They might just walk away with new cooking inspiration — or perhaps even a new airfryer in hand.
Ideal for Families, Foodies, and Tech Enthusiasts Alike
Another reason why this event stands out is its universal appeal. Families can attend together, especially during the evening slot. Foodies will enjoy the novelty and inspiration. Meanwhile, tech-savvy individuals who are curious about the next evolution in kitchen gadgets will appreciate the hands-on learning experience.
There’s something uniquely fulfilling about learning a new recipe, watching it made right before your eyes, and knowing that you can recreate it with just one appliance at home. That’s exactly the value this cooking demo aims to provide.
Don’t Miss Out – Only 5 Days!
As it’s a limited-time event running for just five days, it’s advisable to plan a visit in advance. Whether dropping by for a single session or coming back for multiple days to catch different recipes or presentations, this is one cooking showcase that doesn’t overstay its welcome. Short, sharp, and full of flavour — much like the dishes it presents.
Promotional/Event Details:
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Date: 23–27 July 2025
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Time: Daily sessions from 3:00pm–4:00pm and 6:00pm–7:00pm
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Venue: BEST Denki, Ngee Ann City, 391 Orchard Road, Singapore 238872
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Featured Product: Philips 3000 Series Airfryer NA342/09
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Highlight Dishes: Chilli Crab Pizza, Muah Chee, Curry Puff
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Admission: Free for all walk-in attendees
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