22 September-5 October 2025: Meiji Seika Singapore: In-Store Event: Treats, Freebies & Fun Activities

If there’s one event that promises to bring a smile to both kids and adults alike, it has to be the Meiji In-Store Event 2025 happening right here in Singapore. For anyone who enjoys a little indulgence with a lot of fun, this is an unmissable occasion. From 22 September to 5 October 2025, Sheng Siong Clementi West Block 720 is transforming into a candy lover’s paradise, offering not just sweet treats, but interactive experiences, giveaways, and limited-edition items that will make any visit worthwhile.

Why should you make time for this? Well, for starters, Meiji has curated an event that’s packed with excitement from start to finish. It’s not just a shopping trip; it’s a full-fledged experience designed to delight their taste buds, entertain, and offer rewards for enjoying their favourite snacks.

One of the highlights of the event is the opportunity to receive exclusive freebies. Every $18 spent on Meiji confectionery entitles shoppers to take home a free Meiji Shopper Bag. But that’s not all – spending that amount also gives them a chance to try their luck at a “Sure-Win Spin” at the event booth. This means that, with every qualifying purchase, they are guaranteed to win something, adding a game-like thrill to every visit. Whether it’s stickers, keychains, or other surprises, the spin is a fun way to feel like a winner while indulging in Meiji’s popular treats.

For those who are loyal fans of Meiji’s Yan Yan, this event has an extra special twist. Visitors can mix and match ten cups of Yan Yan in any flavour – including the indulgent Cookies & Cream – and redeem a water bottle holder that comes with a limited edition keychain. This is a perfect collectible for fans and adds an element of excitement to picking their favourite Yan Yan flavours. However, stock is limited, so arriving early is highly recommended to secure these exclusive items.

The event also introduces free sampling for Meiji’s newest creation: the Yan Yan Cookies & Cream flavour. Attendees can enjoy a taste of this new product without any obligation to purchase, which is always a pleasant surprise when exploring new snacks. Sampling stations are a great way to try something different while discovering new favourites, and for those who are particular about flavours, it’s an ideal opportunity to taste-test before committing to a full purchase.

In addition to treats, Meiji is ensuring that every visit is lively and colourful. Free stickers and balloons will be available, providing that extra element of fun and creativity for young visitors. These small touches enhance the overall experience, making it more than just an ordinary shopping trip – it becomes a chance to enjoy playful moments with family or friends.

For those planning to visit on weekends, there’s even more excitement in store. On 27 and 28 September, as well as 4 and 5 October, the event will feature a live mascot appearance from 2pm to 4pm, perfect for photo opportunities and interactive fun for children. Additionally, an emcee will be present from 1pm to 4pm to host games, introduce promotions, and keep the energy lively throughout the day. These live elements transform the event from a simple product showcase into a dynamic, engaging experience where attendees can actively participate, interact, and create memorable moments.

One of the most appealing aspects of the Meiji In-Store Event is its accessibility. Sheng Siong Clementi West Block 720 is conveniently located and easy to reach, making it ideal for a family outing or a quick stop during a day of errands. The event is well-organised to cater to both casual shoppers and dedicated fans who want to make the most of every promotion. With hours running from 10am to 8pm daily, visitors have ample time to plan their visit, whether it’s a mid-morning treat or an evening snack run.

But beyond the freebies and new flavours, what makes this event truly special is the atmosphere. Meiji has designed an environment that’s immersive and celebratory. From cheerful decorations to interactive booths and engaging hosts, every element contributes to a sense of joy and excitement. Even for adults who are fans of Japanese snacks, this event offers a chance to feel like a kid again, exploring colourful displays, sampling sweet treats, and participating in fun activities.

Another reason to attend is the chance to discover exclusive items that may not be available elsewhere. The limited edition keychains and the themed water bottle holders are not just promotional items; they are keepsakes that add extra value to the experience. Collectors and fans of Meiji will especially appreciate these additions, as they make the visit memorable beyond just the snacks purchased. It’s a small reward that enhances the overall appeal of the event.

For those who enjoy social activities and community events, the Meiji In-Store Event is also a fantastic opportunity to connect with fellow snack enthusiasts. Sharing tips on favourite flavours, taking photos with the mascot, and participating in games and giveaways all contribute to a lively and engaging social atmosphere. It’s the perfect mix of shopping, tasting, and interacting – a well-rounded experience that goes beyond the typical store visit.

Additionally, the event offers great value. Spending $18 on Meiji confectionery to receive guaranteed rewards, access to exclusive activities, and free sampling is an attractive deal for anyone who loves sweet treats. It’s rare to find promotions that combine shopping with interactive entertainment and collectible rewards in one package. By attending, visitors are not only satisfying their cravings but also gaining a fun and rewarding experience that’s designed to be enjoyable for all ages.

For parents, this is an excellent opportunity to introduce children to new flavours and snacks in a safe, fun, and controlled environment. The combination of sampling, activities, and freebies ensures that children remain engaged throughout the visit, making it a worthwhile outing that goes beyond mere shopping. For young adults and snack lovers, the thrill of the spin-the-wheel game and the chance to collect limited edition items make this an exciting reason to plan a visit.

In summary, the Meiji In-Store Event 2025 is much more than a simple retail promotion. It is an immersive, fun-filled experience that combines shopping, sampling, games, and collectibles. With free gifts, exclusive items, live mascots, and engaging activities, it’s a perfect event for families, friends, and anyone who appreciates Japanese confectionery. The combination of treats, rewards, and interactive entertainment makes it a unique opportunity that should not be missed.

Whether they are a fan of Yan Yan, a collector of Meiji merchandise, or simply looking for a fun way to spend the day, visitors will find plenty to enjoy. Mark the dates, bring friends along, and make a trip to Sheng Siong Clementi West Block 720 a priority between 22 September and 5 October. From delicious treats to interactive games and free giveaways, there is something for everyone.

By attending, they’re not just buying snacks; they’re becoming part of a lively celebration of flavours and fun. Every activity is designed to bring joy, and every free item adds a special touch to the day. It’s the perfect mix of indulgence and entertainment, making it one of the most appealing events for Meiji fans this year.

Promotional/Event Details:

• Date: 22 September-5 October 2025

• Time: 10 AM – 8 PM

• Venue: Sheng Siong Clementi West Block 720

• Highlights: Spend $18 on Meiji confectionery to get a free Meiji Shopper Bag and a Sure-Win Spin, Mix & Match 10 cups of Yan Yan to redeem a water bottle holder with limited edition keychain, free sampling of new Yan Yan Cookies & Cream flavour, free stickers and balloons, Saturday & Sunday mascot appearance (2 PM – 4 PM) and emcee (1 PM – 4 PM).