If there’s one thing Singaporeans can appreciate, it’s when their mobile providers go beyond the typical deals and add a bit of national pride into the mix. Singtel is doing just that with a charming offer that brings a slice of local culture into their latest promotion. Starting from 22 May 2025, anyone who signs up for a new All-in 5G+ phone plan or a No-contract SIM Only plan at Singtel shops islandwide will walk away with something more than just a mobile line—they’ll receive a FREE limited edition SG60 Merlion blind box. It’s a celebration of Singapore’s identity packaged into an adorable collectible that’s as uniquely local as it is fun.
This promotion is more than just a marketing push; it’s a thoughtful nod to Singapore’s 60th birthday—SG60. And Singtel, being one of the nation’s most recognisable telcos, is showing appreciation for their customers by sharing a meaningful memento. Think of it as a thank-you gift that’s equal parts nostalgia and national pride.
So why should anyone take this deal seriously? Let’s unpack it.
1. Celebrate SG60 with a Touch of Local Identity
Singapore’s 60th birthday is a big deal. It’s a time for reflection, pride, and celebration of how far the nation has come. And what better way to mark this milestone than with a symbol as iconic as the Merlion—that mythical creature that’s as deeply rooted in Singapore’s identity as chilli crab and the Marina Bay skyline.
Singtel’s exclusive SG60 Merlion blind box isn’t just a toy—it’s a limited-edition keepsake that ties into the broader national festivities. Whether one is a long-time resident or a newcomer to the island, having this miniature piece of Singapore in hand is a subtle, sentimental way to commemorate this moment in the country’s history.
2. Free Collectible with Every New Plan – No Strings Attached
The great thing about this promotion is how straightforward it is. There’s no need to spend extra or jump through hoops. Simply head to any Singtel shop, sign up for either the All-in 5G+ phone plan or the No-contract SIM Only plan, and the Merlion blind box is theirs—free of charge.
This matters in a world where many “free” gifts come with conditions. Some telcos or retailers only offer freebies to higher-tier plans or bury the perks in fine print. Singtel has kept it simple. As long as one is opting for a new plan, they qualify—no complicated terms.
And yes, it’s while stocks last. So timing does matter. The earlier one visits a store, the better the chance of securing the Merlion collectible.
3. Blind Box Format Adds a Fun Element
There’s a delightful twist here—it’s a blind box. For those unfamiliar, this means each box contains a mystery version of the SG60 Merlion, and no one knows which version they’ll get until it’s opened. It could be the classic design, or perhaps a Merlion dressed in a heritage outfit, or one styled after Singapore’s favourite local foods.
This turns the experience into something more interactive and entertaining. It’s not just about getting a free item—it’s the anticipation, the unboxing moment, and the surprise inside. It brings back a bit of childhood excitement and makes the whole process of signing up for a plan more memorable.
And yes, it’s collectible. So there’s a fair chance that people will try to get their hands on more than one—either through family members, friends, or trading. It’s a clever way for Singtel to engage the public on a deeper level, beyond just mobile plans.
4. Attractive Mobile Plans That Fit Every Need
Let’s not forget that the real value behind this promotion comes from the plans themselves. Singtel’s All-in 5G+ phone plan is designed for those who want the latest in mobile tech—ultra-fast internet speeds, high-definition streaming, and seamless online gaming. It’s ideal for digital natives, business professionals, and even casual users who want top-tier mobile performance.
Meanwhile, the No-contract SIM Only plan caters to those who value freedom. No long-term commitment, no lock-in clauses, and usually much cheaper than standard postpaid plans. It’s perfect for students, working adults who already own a phone, or even those in Singapore on a shorter-term basis who want reliable connectivity without the baggage of a contract.
Both plans give users the flexibility to choose what suits their lifestyle while enjoying excellent coverage and Singtel’s renowned service.
5. Available Islandwide – Convenient for Everyone
Singtel has made it easy for everyone to enjoy this deal by making it available at all their physical shops islandwide. Whether someone lives in the east, west, or central Singapore, they won’t have to travel far to get in on this promotion.
From shopping malls like Plaza Singapura and Parkway Parade to suburban outlets in areas like Jurong Point or Tampines Mall, these shops are easy to reach via public transport or even by foot. This makes redeeming the gift convenient and hassle-free.
6. An Exclusive Keepsake for a Limited Time Only
What makes a collectible truly special is scarcity—and Singtel’s SG60 Merlion blind box is only available while stocks last. That means once they’re gone, they’re gone for good. These aren’t the kind of souvenirs one can just pick up at a tourist shop; they’re exclusive to this campaign.
For collectors, this adds urgency. For those who simply love Singapore-themed items or want something cute for their desk or home, it’s a charming addition. And because it’s tied to SG60, it also holds sentimental value as a piece of national memorabilia.
Final Thoughts
This is one of those promotions that manages to be both clever and meaningful. Singtel could have just run a basic sign-up deal with a discount or a standard gift, but instead, they chose to celebrate a national milestone in a way that connects emotionally with the people.
It’s about more than just mobile plans. It’s about making everyday choices—like changing a telco provider—a little more joyful, a bit more patriotic, and a lot more rewarding.
So whether someone’s due for a new phone plan or just looking for a good SIM-only deal, this is an excellent opportunity to take advantage of what Singtel is offering. And walk away with a little slice of Singapore’s 60th birthday celebration in their hands.
Promotional/Event Details:
Date: 22 May 2025 Onward
Time: During Store Operating Hours
Venue: Singtel Shops Islandwide
More Info: Visit Singtel’s Facebook Post
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