In the spirit of celebrating Singapore’s 60th year of independence, two iconic names — UNIQLO Singapore and Ya Kun Kaya Toast — have joined forces to roll out a heart-warming collaboration that blends fashion with nostalgic heritage. The collaboration, available exclusively at the UNIQLO Orchard Central Global Flagship store from 22 July 2025 onward, marks the launch of a limited-edition UTme! t-shirt collection. But this isn’t just any t-shirt drop — it’s a charming cultural tribute to the local breakfast tradition that so many Singaporeans hold dear.
What makes this campaign truly meaningful is how it evokes personal memories. From the sizzle of toast on the grill to the unmistakable scent of kopi wafting through old-school kopitiams, this collection brings those experiences to life through wearable art. And to sweeten the deal, each purchase comes with a surprise — an exclusive collectible keychain that pays homage to the items seen on every Ya Kun table.
Let’s dive into why this collaboration deserves a spot on your must-visit list and why every Singaporean, or even a long-time resident, should consider adding one of these keepsake tees to their wardrobe.
A Taste of Heritage — Worn on a Tee
Singapore’s kopitiam culture is more than just food — it’s a lifestyle, a communal experience that connects people across generations. With this collection, UNIQLO and Ya Kun have effectively transferred that emotional resonance from the breakfast table to the cotton canvas.
Expect visuals that include the ever-iconic soft-boiled eggs in saucers, kaya toast slices on red-rimmed plates, dragon playgrounds set behind picnic mats, and steaming cups of kopi served in thick porcelain mugs. The artwork is whimsical yet deeply familiar — the sort of imagery that stirs the soul and immediately takes one back to simpler times.
What makes this even more special is that these aren’t off-the-rack t-shirts. Shoppers can walk into the UNIQLO Orchard Central store and customise their own pieces through the UTme! machine. There are six full-sized shirt illustrations and three pocket-sized chest prints to choose from. Whether you prefer a bold design splashed across the front or a subtler placement near the chest, there’s something that will resonate with each shopper’s individual style.
Priced Accessibly, With a Touch of Surprise
With prices starting at just $29.90 per t-shirt, this isn’t simply a designer collaboration — it’s accessible to everyday shoppers who appreciate local art, heritage, and quality apparel. That’s part of what makes it such a great value.
But the bonus element is what really sets it apart: each purchase includes a complimentary, randomly chosen keychain featuring miniatures of beloved Ya Kun staples. Imagine tiny toast sets, kopi cups, and half-boiled egg charms dangling from your bag or keys — these quirky keepsakes are bound to become collectors’ items in no time.
Whether you’re getting it for yourself, gifting it to a fellow Singapore-lover, or simply collecting a piece of SG60 history, the keychain adds just the right amount of nostalgia and exclusivity.
More Than a Promotion — It’s a Celebration of Identity
Collaborations like this are not merely retail gimmicks — they serve a cultural purpose. They remind people of shared identities, foster national pride, and help younger generations appreciate local traditions in a modern context.
It’s not every day that one finds a partnership that feels so genuinely reflective of local life. This isn’t just UNIQLO printing random local motifs on tees for marketing purposes — they have collaborated with one of the most beloved heritage brands in Singapore. Ya Kun is not just a café; it’s an institution. Pairing that with UNIQLO’s UTme! customisation platform means people can now literally wear a piece of Singaporean nostalgia while expressing it in their own personal way.
The designs also feel thoughtfully curated — not overdone or overly commercial. They hold the right balance between being artsy and relatable. The collection speaks to different age groups — from teenagers discovering the charm of kopi culture to seniors who’ve lived it every day.
Why Visit This Promotion?
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Cultural Relevance – This is not just fashion; it’s a tribute to a shared heritage that transcends generations. It speaks to the Singaporean identity in an accessible and heartwarming way.
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Personalisation – Unlike mass-produced merchandise, this collection allows buyers to customise their shirts, making each piece uniquely theirs.
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Exclusive In-Store Experience – The UTme! experience is only available at the UNIQLO Orchard Central Flagship, turning the shopping process into a mini-event of its own.
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Value for Money – With t-shirts starting at $29.90 and a complimentary keychain included, this is a very reasonable price for something both artistic and limited edition.
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Great Gift Idea – Whether for National Day, a birthday, or as a tourist souvenir, this collection makes for a thoughtful and locally meaningful gift.
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Limited-Time and While Stocks Last – These kinds of collaborations don’t stick around forever. Once designs or stock runs out, they won’t likely return. That exclusivity makes it even more worthwhile to act fast.
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Support Local Heritage – Supporting this collaboration indirectly supports heritage brands like Ya Kun and encourages more brands to honour local culture in future collections.
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Part of SG60 Milestone – As Singapore marks 60 years of independence, these tees offer a unique way to commemorate the occasion — not with a flag or a badge, but through something you can wear proudly and daily.
If you’re someone who enjoys finding meaningful and value-packed shopping experiences, this one should definitely be on your radar. Head over to UNIQLO Orchard Central, explore the designs, have a go at customising your own shirt, and leave with not only a piece of fashion but a little slice of Singapore’s cherished breakfast heritage.
Promotional/Event Details:
Date: 22 July 2025 Onward
Time: During Mall Operating Hours
Venue: UNIQLO Orchard Central Global Flagship Store
More Details & Location Info
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