For many households in Singapore, seafood is not just a weekly grocery item but a key part of everyday home cooking. From simple steamed fish dinners to comforting soups and festive spreads, fresh fish often takes centre stage at the dining table. That is why supermarket seafood promotions tend to attract serious attention, especially when prices are clearly marked and the variety is wide. On 22 December 2025, Sheng Siong is rolling out a Seafood Promotion as a 1 Day Special, and it is one that seafood lovers and home cooks will want to plan for.
This promotion focuses entirely on fresh fish, with a long list of popular choices priced transparently per 100g, alongside selected bundle deals that offer even more value. It is a straightforward in-store promotion with no complicated mechanics, making it ideal for shoppers who simply want to pick good-quality fish at attractive prices and head home to cook.
One of the biggest reasons this promotion stands out is its timing. Falling close to the year-end festive season, many families are already planning meals, gatherings, and stocked fridges. Fresh seafood can be expensive if bought without promotions, so a one-day special like this helps stretch the grocery budget while still allowing households to enjoy quality ingredients. Sheng Siong’s reputation for competitive pricing and consistent freshness adds further confidence for shoppers planning their grocery run around this date.
Threadfin, a favourite in many local kitchens, features prominently in this promotion. Fresh whole threadfin is priced at $2.39 per 100g, while fresh threadfin meat is available at $4.69 per 100g. There is also a smaller whole threadfin option priced at $1.19 per 100g, making it more accessible for smaller families or those cooking lighter meals. Threadfin is commonly used for steaming with soy sauce and ginger, or for making nourishing soups, and having different cuts and sizes on promotion allows shoppers to choose what best suits their cooking plans.
Salmon lovers are not left out either. Fresh whole salmon weighing between 2 to 3kg is offered at $1.78 per 100g, which is a notable price point for those who enjoy portioning and storing salmon at home. Fresh salmon meat is also available at $3.58 per 100g, ideal for shoppers who prefer ready-to-cook cuts without the hassle of filleting. Salmon’s versatility makes it a popular choice, whether it is pan-seared, baked, grilled, or used in soups and rice bowls.
Seabass, another staple fish in Singaporean households, is featured with multiple options. Fresh whole seabass (L) is priced at $1.09 per 100g, while fresh seabass meat goes for $2.28 per 100g. There is also a bundle deal offering fresh seabass at $8.00 for two, which may appeal to families cooking for more people or planning multiple meals. Seabass is often chosen for steaming or frying, and having both per-weight and bundle pricing gives shoppers flexibility depending on their needs.
Spanish mackerel deals add further variety to the line-up. Fresh whole Spanish mackerel and fresh spotted Spanish mackerel are both priced at $0.99 per 100g, while fresh Spanish mackerel steak is available at $1.99 per 100g. These options are popular for curries, grilling, and pan-frying, making them practical choices for everyday meals. The pricing also makes it easier for shoppers to try different cuts without committing to large quantities.
Beyond the more commonly bought fish, this promotion includes several additional fresh fish options that may not always be on promotion. Fresh wolf herring is priced at $0.95 per 100g, fresh Himalayan trout at $1.79 per 100g, fresh leather jacket at $1.50 per 100g, fresh hardtail at $0.69 per 100g, and fresh rosy snapper at $0.99 per 100g. This wider selection encourages shoppers to explore different fish varieties, experiment with new recipes, or simply choose what looks freshest at the counter on the day.
There are also bundle offers designed to deliver extra value. FT Golden Pomfret is priced at $6.25 for two, while FT Atlantic Saba Mackerel is available at $9.50 for two. Bundle deals like these are particularly useful for families or for those planning meals across several days. They also simplify decision-making, especially during a busy grocery run.
The promotion itself is easy to understand and redeem. Shoppers simply need to visit Sheng Siong on the promotion date, select items from the 1 Day Special seafood line-up, and purchase in-store while stocks last. There are no vouchers, apps, or special sign-ups required. However, because it is a one-day event and seafood availability depends on daily supply, it is advisable to shop earlier in the day. Early visits usually provide a wider selection and better chances of securing preferred cuts and sizes.
Another reason this promotion is worth planning for is transparency. Pricing per 100g allows shoppers to compare value easily and control spending, especially when buying multiple items. For those watching their grocery budget, this clarity makes it easier to decide how much to buy without surprises at the checkout.
From a practical standpoint, this seafood promotion suits different types of shoppers. Families can stock up for several meals, couples can pick smaller portions, and individuals can choose affordable cuts for simple home cooking. With fish options suitable for steaming, frying, grilling, and soup-making, meal planning becomes more flexible.
Ultimately, this Sheng Siong Seafood Promotion works well because it combines variety, clear pricing, and convenience within a limited time frame. The one-day format creates urgency, but it also keeps the promotion focused and easy to navigate. For shoppers who already frequent Sheng Siong for daily groceries, it is a timely opportunity to upgrade the seafood section of their trolley without overspending.
For anyone planning meals around fresh fish, 22 December 2025 is a date worth marking. A well-timed visit could mean fresher choices, better prices, and a fridge stocked with ingredients ready for comforting home-cooked dishes.
Promotional / Event Details
Date: 22 December 2025
Time: Store operating hours
Venue: Sheng Siong outlets islandwide
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