There is something quite exciting about a new store opening, especially when it involves one of Singapore’s favourite milk tea brands. On 22 August 2025, CHAGEE will be celebrating the grand opening of their outlet at Yusof Ishak House, NUS, with a full day of exclusive promotions, bundle sets, and limited-edition items that are sure to attract students, staff, and milk tea fans from across the island.
What makes this event particularly special is that it isn’t just about discounted drinks and freebies; it also carries a meaningful charitable element. With every purchase of an In Good Hands Bundle, CHAGEE will donate $2 to SADeaf (Singapore Association for the Deaf). This means that customers get to enjoy their favourite beverages while contributing to a cause that makes a real difference.
Let’s dive into why this promotion is worth making the trip for, what’s on offer, and how one can make the most out of this one-day-only event.
Why CHAGEE’s Grand Opening Matters
CHAGEE has become a household name in Singapore’s bubble tea scene, thanks to their unique blend of traditional brewing methods and modern presentation. Their drinks are crafted with high-quality tea leaves and fresh milk, creating a taste profile that sets them apart from many other chains. The opening of a store within NUS is more than just another outlet – it represents accessibility for students who crave a refreshing drink during long lectures or a group catch-up spot after classes.
But beyond convenience, this particular opening has been designed as a celebration. It is a chance for the brand to welcome the campus community with unbeatable value bundles and a few surprises along the way. For one day only, CHAGEE will be transforming Yusof Ishak House into a gathering spot for milk tea enthusiasts.
What’s on Offer – Exclusive Bundles and Promotions
The main highlight of the promotion lies in the carefully curated bundles that balance value for money with exclusive merchandise. Let’s break them down:
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In Good Hands Canvas PU Bag + 1 (L) Fresh Milk Tea – $29
This bundle is ideal for those who love both function and fashion. The Canvas PU Bag is not only a stylish accessory but also a practical everyday item for students carrying books, laptops, or daily essentials. Pairing it with a large Fresh Milk Tea makes the deal even sweeter. -
In Good Hands Embroidery Keychain + 1 (L) Fresh Milk Tea – $14.50
If you’re after something more budget-friendly but still want a keepsake, the embroidery keychain bundle is a great option. The personalised touch of an embroidery keychain combined with a refreshing cup of milk tea makes for a thoughtful little treat. -
1 (L) BO•YA Jasmine Green Milk Tea or Peach Oolong Milk Tea + 1 (L) Fresh Milk Tea – $8.85 (second cup at 50% off)
This is arguably the most attractive offer for students on campus. For less than $9, you get two large drinks, and the second cup comes at half price. It’s the perfect chance to grab a friend, share the cost, and enjoy premium milk tea without breaking the bank.
Special Perks for Attendees
CHAGEE isn’t just stopping at discounted bundles. Customers who participate in the event will also enjoy a complimentary Tear & Win cup upgrade. This is available for three popular drinks:
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BO•YA Jasmine Green Milk Tea
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Peach Oolong Milk Tea
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Da Hong Pao Milk Tea
These upgrades add an extra touch of excitement, making every order feel like a mini celebration.
On top of that, CHAGEE has added a social element to the event. Attendees are encouraged to bring a friend, tag @chagee.sg, and share a bundle together. Those who actively refer and promote the event on social media will stand a chance to win additional prizes, giving milk tea lovers even more incentive to participate.
How to Redeem
Redemption is kept simple to ensure smooth transactions:
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Step 1: Head to CHAGEE NUS at Yusof Ishak House on the event day.
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Step 2: Select the bundle deals within the CHAGEE app.
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Step 3: Confirm your purchase at the counter and enjoy your drinks and gifts.
This streamlined process means customers don’t have to worry about long queues for decision-making – just pick the bundle in advance and collect it during the event hours.
Why You Should Make Time for This
There are plenty of reasons why this one-day event deserves a slot in your calendar:
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Unmissable Value – The pricing of these bundles offers significant savings, especially the two-drink deal at just $8.85. For those who often purchase milk tea, this represents one of the best deals around.
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Limited Edition Items – The In Good Hands merchandise (canvas bag and keychain) isn’t something you can buy every day. Collectors and fans of CHAGEE will want to secure these while stocks last.
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Charitable Cause – Every bundle contributes to SADeaf, adding purpose to your purchase. Supporting a good cause while enjoying milk tea creates a win-win situation.
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Campus Convenience – For students and staff, the location at Yusof Ishak House is central and easily accessible. It’s a chance to take a break from the academic rush and indulge in something fun.
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Social Fun – With tagging and referral opportunities, the event fosters a sense of community. Whether you’re going with friends or making new ones in line, it’s a shared experience that goes beyond just buying a drink.
Tips for Getting the Best Out of the Promotion
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Arrive Early: Since the event is only for one day, stocks for the exclusive merchandise may run out quickly. An early start ensures you don’t miss out.
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Use the CHAGEE App: Pre-selecting bundles within the app helps save time at the counter.
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Bring a Friend: Sharing bundles means better value, and it increases your chances of winning referral rewards.
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Try the Upgrades: Don’t miss the Tear & Win upgrade – it’s a rare opportunity to sample premium milk teas at no extra cost.
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Engage on Social Media: If you’re already tagging CHAGEE, you might as well make it count towards potential prizes.
Final Thoughts
The CHAGEE NUS Grand Opening is shaping up to be more than just another store launch. It is a one-day festival of milk tea that combines affordability, exclusivity, and generosity. Whether you’re a die-hard CHAGEE fan or simply someone looking for a good deal on refreshing beverages, this event has plenty to offer.
Mark your calendar for 22 August 2025, gather your friends, and head to Yusof Ishak House. With exclusive bundles, meaningful donations, and surprise perks, the CHAGEE NUS opening is a promotion that deserves to be enjoyed.
Promotional/Event Details:
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Date: 22 August 2025 (Friday)
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Time: 10:30am – 8:30pm
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Venue: CHAGEE NUS, Yusof Ishak House (Signing Store)
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Visit CHAGEE Now: Find Your Nearest CHAGEE Outlet
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