If there’s one thing shoppers in Singapore truly love, it’s a solid bargain, and this week, NTUC FairPrice is rolling out a promotion that is hard to resist. From 22 to 28 January 2026, the supermarket giant is launching its “Price Drop Buy Now” campaign, offering discounts of up to 57% across a wide range of products. For those who like to stretch their dollars and make grocery shopping more rewarding, this is an opportunity worth marking on the calendar.
The promotion spans multiple categories, so whether shoppers are stocking up on pantry essentials, fresh produce, household items, or beverages, there is something for everyone. For families managing household budgets or individuals looking for savings on everyday necessities, these price reductions can make a noticeable difference at checkout.
One of the key highlights of the Price Drop Buy Now promotion is the significant discount margin of up to 57%. While many supermarket promotions offer modest savings, FairPrice has gone all out, ensuring that customers can enjoy genuine value without compromising on quality. Imagine picking up your regular grocery staples and paying almost half the usual price — that’s the kind of deal that makes planning weekly shopping trips both fun and satisfying.
Why should shoppers make it a point to visit NTUC FairPrice during this promotion? Firstly, the timing is perfect for anyone looking to kick off the year with smart savings. After the festive season, many households are tightening their budgets, and promotions like this provide a chance to replenish supplies without overspending. Secondly, the range of items included in the sale ensures that no matter what shoppers need, there will likely be a discounted option available.
Fresh produce lovers will be delighted by reductions on fruits and vegetables, which are staples in many households. Buying fresh items at lower prices allows families to maintain a healthy diet while keeping costs under control. Similarly, staples like rice, cooking oil, and sauces are likely to be included, which makes bulk purchasing during this promotion highly appealing. For those who prefer ready-to-eat or packaged food options, discounted snacks, beverages, and pantry items are an added bonus.
Household essentials also form a key part of the sale. Cleaning supplies, personal care products, and everyday necessities are usually among the higher-cost items in a shopping basket. Saving on these items directly impacts the weekly budget, giving shoppers more flexibility to explore other areas of interest, like trying new recipes or investing in premium products without breaking the bank.
Another reason to take advantage of this promotion is convenience. NTUC FairPrice has stores located across Singapore, making it easy for shoppers to pop in and pick up what they need. For those who prefer the comfort of online shopping, the same promotions are often mirrored on their online platform, allowing for a seamless, hassle-free experience. Customers can browse the discounted products online, plan their purchases, and either arrange for delivery or pick them up in-store, making it an adaptable shopping solution for all lifestyles.
In addition, the Price Drop Buy Now campaign is perfect for early planners. Buying discounted items in bulk during the promotion period allows households to prepare for weeks ahead. For instance, non-perishable food items, cleaning agents, and toiletries can be stocked up to avoid full-price purchases later. This is not just a one-off saving; it becomes part of a longer-term strategy to manage household expenditure more effectively.
Families with young children can also benefit greatly. Items like baby formula, diapers, and hygiene products tend to accumulate high monthly costs. A promotion like this can provide some financial relief, making it easier to maintain quality care without stretching budgets. Similarly, students and young professionals who are managing living expenses independently will find the price drops a helpful boost for managing their monthly expenses.
One of the joys of shopping during such promotions is the discovery factor. FairPrice’s promotions often include surprise deals and limited-time offers that aren’t widely advertised. Savvy shoppers can explore different sections of the store and stumble upon bargains they might not have considered before. This not only makes the shopping experience more enjoyable but also provides opportunities to try new brands or products at a fraction of the usual cost.
The promotional period, from 22 to 28 January, is ideal for shoppers who want to avoid the rush. While supermarkets do get busy during large sales events, planning visits during weekdays or early mornings can make the experience smoother. With careful planning, it’s possible to navigate the store efficiently, pick up all needed items, and still enjoy the benefits of the discounts without feeling overwhelmed.
It’s also worth mentioning that shopping with a plan can amplify savings. Shoppers who make a list of what they need, compare prices, and prioritise essential items can maximise the benefits of the promotion. FairPrice often provides in-store signage highlighting the best deals, which makes it easier to spot the most substantial discounts. Combining these strategies ensures that every dollar spent goes further.
In summary, NTUC FairPrice’s Price Drop Buy Now promotion is a golden opportunity for Singaporean shoppers looking to save on everyday essentials, household items, and fresh produce. With discounts reaching up to 57%, this campaign is designed to provide tangible value and make grocery shopping both rewarding and budget-friendly. Whether shopping for a small household or a large family, visiting FairPrice during this period promises both savings and a chance to stock up on high-quality products.
By taking advantage of the promotion, shoppers can not only enjoy immediate savings but also set themselves up for a month of efficient and cost-effective shopping. It’s the perfect blend of practicality and enjoyment — a rare combination in today’s retail landscape.
Promotional/Event Details:
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Date: 22-28 January 2026
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Time: All FairPrice operating hours
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Venue: All NTUC FairPrice outlets across Singapore
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