If there’s one thing that continues to win the hearts of dessert lovers in Singapore, it’s the signature cream puffs from Beard Papa’s. Known for their irresistibly crisp shells and lusciously creamy fillings, this Japanese-inspired brand has built a loyal following since their arrival on the island. And this time, Beard Papa’s is back with an exclusive treat that’s bound to bring smiles – and indulgence – to fans across the city.
From 21 July to 3 August 2025, Beard Papa’s is running a sweet promotion to celebrate Singapore’s 60th birthday – SG60. Customers who purchase any 2 items will be entitled to a Chocolate Paris-Brest for just $1.60. Yes, you read that right – just $1.60 for a decadent, chocolatey choux-pastry delight that’s normally priced significantly higher.
But before diving into why this is such an attractive offer, let’s take a closer look at what makes Beard Papa’s promotions so enjoyable and why dessert lovers in Singapore should make time for this one in particular.
Why This Promotion Is Worth Checking Out
Let’s start with what’s on offer. The Chocolate Paris-Brest is no ordinary pastry. It’s made from a ring of light, airy choux pastry filled with rich, chocolate-flavoured custard and topped with a smooth chocolate glaze. It’s a dessert that balances sweetness with texture in a way that’s indulgent yet never too overwhelming.
Normally, items like these come at a premium. So getting it for only $1.60 – simply by purchasing any two other Beard Papa’s items – is genuinely a steal. This isn’t about over-ordering or buying something you don’t want. With the variety on their menu – including classic vanilla cream puffs, matcha-infused delights, éclairs, and even lava cakes – it’s incredibly easy to find two favourite items.
This promotion gives dessert lovers the perfect excuse to treat themselves and maybe even share the love with a friend or family member. Perhaps it’s two puffs and the Chocolate Paris-Brest as a finishing touch. Or maybe you’re picking up three pastries to brighten up a workday or picnic. Either way, you’ll walk away feeling like you’ve unlocked a sweet little bonus.
A Sweet National Day Tribute
This deal isn’t just a random flash sale. It’s part of Beard Papa’s tribute to Singapore’s 60th birthday – SG60 – and they’re celebrating in a way that fits their brand perfectly: through dessert. Singaporeans take their food seriously, and dessert holds a special place in that culture. Promotions like this are more than just a sale – they’re part of the festive mood, offering locals and visitors alike something extra to enjoy during the celebrations.
Act Fast – It’s Limited Daily
There’s one important detail to keep in mind: the offer is limited to the first 60 customers per day at each participating location. This clever tie-in to the SG60 celebration means demand is likely to be high, and queues may form during peak periods. If you’re planning to get in on the deal, try heading down earlier in the day to avoid missing out.
Moreover, there’s a limit of 4 Chocolate Paris-Brests per transaction, which makes it a great opportunity for small group sharing but still keeps it fair for everyone.
Beard Papa’s – Widely Accessible Locations
What’s great about this promotion is that it’s being held across multiple Beard Papa’s outlets islandwide. Whether you’re living in the east, west, or right in the heart of town, there’s likely a participating location nearby. Beard Papa’s outlets in Parkway Parade, Pasir Ris Mall, Northpoint City, Velocity, Century Square, and SingPost Centre – along with many others – are all joining in the celebration.
Here are a few scenarios that show just how accessible this deal is:
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Commuting through Novena or Bugis? Pop by one of their outlets before heading home.
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Doing your weekend shopping at VivoCity or Compass One? Add a sweet treat to your errands.
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Catching a flight at Changi Terminal 3? Grab a pair of puffs and score a Chocolate Paris-Brest for your journey.
That kind of accessibility makes it easy to take advantage of the deal – no need to travel across town just for a pastry.
The Experience: More Than Just a Pastry
Beard Papa’s isn’t just about desserts – it’s about delivering joy in a box. Their pastries are baked fresh in-store daily and filled only upon order, ensuring maximum freshness and quality. There’s something quite special about watching your cream puff filled right before your eyes – a small detail that shows their commitment to quality and customer satisfaction.
This promotion also offers an opportunity to try something new. If you’ve always stuck to their classic vanilla cream puff, why not use this deal as a reason to try their chocolate, matcha, or limited-time seasonal offerings?
And then, there’s the Paris-Brest. For those unfamiliar with it, this is a classic French pastry that Beard Papa’s has adapted with their signature flair. The chocolate version is especially luscious – perfect for anyone with a sweet tooth or a soft spot for French-inspired baking.
A Sweet Deal That’s Perfect for Gifting
Let’s not forget – this promotion could also make for a thoughtful and affordable gift. Whether it’s a birthday treat, an office snack surprise, or a simple way to show appreciation to someone, three Beard Papa’s pastries – two regular items plus the Chocolate Paris-Brest – can make anyone’s day just a little bit sweeter.
And all without spending more than necessary.
Final Thoughts
Beard Papa’s SG60 promotion is a clever and delightful way to celebrate the season. With the chance to get a premium dessert for just $1.60 with any purchase of two items, it’s a deal that strikes the right balance between value and indulgence.
It’s convenient, limited-time, and offers enough variety to please just about anyone. Whether you’re a long-time fan or someone who’s never stepped into a Beard Papa’s before, now’s a good time to see (and taste) what the buzz is all about.
Just remember – only the first 60 customers each day will get the deal. So plan ahead, choose your timing wisely, and enjoy a sweet moment in celebration of Singapore’s big 6-0.
Promotional/Event Details:
Date: 21 July–3 August 2025
Time: While stocks last daily (Limited to first 60 customers per day)
Venue:
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Beard Papa’s, 68 Orchard Rd, Plaza Singapura, #B2-27 to 28, Singapore 238839
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Beard Papa’s, 10 Eunos Rd 8, #B1-161 SingPost Centre, Singapore 408600
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Beard Papa @ Bugis Junction, 200 Victoria St, B1-12A, Singapore 188021
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Beard Papa @ Novena, 238 Thomson Rd, Singapore 307683
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Beard Papa @ Central, 6 Eu Tong Sen Street, 01-32 Clarke Quay Central, Singapore 059817
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Beard Papa, #01-37A Compass One, 1 Sengkang Square, Singapore 545078
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Beard Papa’s, 2 Tampines Central 5, #B1-35 Century Square, Singapore 529509
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Beard Papa Singapore, 65 Airport Boulevard, Changi Airport Terminal 3, Basement 2 South #B2-07, Singapore 819663
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Beard Papa @ VivoCity, 1 HarbourFront Walk, #B2-K13 VivoCity, Singapore 098585
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Beard Papa, 23 Serangoon Central, Singapore 556083
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Beard Papa’s Pasir Ris Mall, 7 Pasir Ris Central, #01-32, Singapore 519612
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Beard Papa’s Northpoint City, 930 Yishun Ave 2, #01-153 Northpoint City, Singapore 769093
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