Singapore’s 60th birthday is not just a milestone worth celebrating with parades and fireworks—it is also the perfect excuse for retailers and supermarkets to roll out exclusive promotions that reward shoppers for their everyday spending. Among the many deals lined up for SG60, one of the most exciting for families and bargain hunters is the Prime Supermarket SG60 Free $5 Gift Voucher Promotion, taking place only on 21 August 2025.
For just one day, Prime Supermarket is treating shoppers to an instant bonus voucher worth $5 with a minimum spend of $60 in a single receipt. While $5 might not sound like a fortune at first glance, savvy shoppers know that supermarket vouchers translate directly into savings on essentials. In the current climate where every dollar counts, such promotions provide a simple but effective way to stretch household budgets a little further.
How the Promotion Works
The concept is straightforward, but it comes with a uniquely Singaporean twist. To participate, shoppers need to purchase a copy of either The Straits Times or Lianhe Zaobao on 21 August 2025. Inside, they will find a Prime Supermarket advertisement that needs to be cut out. Once that’s done, the steps are simple:
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Head to any Prime Supermarket or Prime Food & Grocer outlet across Singapore.
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Spend at least $60 in a single transaction. This can be on anything from fresh produce and groceries to household items, except for the excluded categories such as alcohol, cigarettes, and lottery items.
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Pay using any mode of payment. This includes cash, cards, CDC Supermarket Vouchers, and SG60 Supermarket Vouchers—making it flexible for all kinds of shoppers.
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Present the newspaper cut-out at checkout. Once verified, the shopper will be rewarded with a free $5 Prime Gift Voucher instantly.
The gift voucher is valid for same-day use, so it can immediately offset the cost of a second round of groceries, snacks, or even that last-minute household item one forgot to grab.
Why This Promotion Is Worth Your Time
At first glance, some might ask: why go through the trouble of cutting out a newspaper advertisement just for $5? The truth is, promotions like these are exactly the kind of small wins that add up in the long run. Here’s why shoppers should take advantage of this deal:
1. Immediate Rewards Without Extra Spending
Unlike some supermarket promotions that require memberships, complex sign-ups, or long waiting periods to redeem rewards, this one offers instant gratification. Spend $60—which most families already do on their weekly grocery trip—and walk away with a voucher worth $5.
2. Flexibility Across All Payment Modes
Many promotions are tied to specific bank cards or e-wallets, which can be limiting. Prime’s SG60 promotion stands out because it accepts all modes of payment, even government-issued CDC Vouchers and the SG60 Supermarket Vouchers. This ensures inclusivity for everyone in the community.
3. Supporting Local During a Milestone Celebration
SG60 is not just about celebrating as a nation; it’s also about appreciating local businesses that continue to support communities across Singapore. Prime Supermarket, being one of the home-grown supermarket chains, has always focused on affordability and accessibility. This promotion is their way of giving back during a national milestone, and shoppers can be part of that celebratory spirit.
4. A Deal Designed for Families and Bulk Buyers
For families, $60 in groceries is hardly a stretch. Between rice, cooking oil, fresh vegetables, and household basics, that threshold is usually reached in a single trip. For those who like to stock up, the voucher is simply an added bonus.
5. Limited Redemptions Create Urgency
The promotion is limited to the first 1,000 redemptions, and it is on a first-come, first-served basis. This exclusivity makes it feel more special, while also encouraging shoppers not to delay. In other words, it’s a “get it while you can” opportunity.
Smart Ways to Make the Most of the Deal
If you’re planning to participate, a little planning can go a long way in maximising the benefits. Here are some suggestions:
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Buy in bulk for essentials. Stock up on long-lasting pantry items like rice, canned food, and household detergents to easily reach the $60 minimum while making full use of the voucher.
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Plan family meals ahead. Use this opportunity to buy fresh meat, fish, and vegetables that can last the week. Then, use the $5 voucher for snacks, treats, or even bakery items that can make mealtimes more enjoyable.
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Shop early in the day. With only 1,000 redemptions available, it makes sense to head down earlier rather than later to avoid disappointment.
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Use CDC or SG60 vouchers. This way, shoppers are effectively converting government support into even greater savings with the bonus $5 Prime voucher.
The Bigger Picture—Why Deals Like These Matter
Singaporeans are no strangers to looking out for good deals. Whether it’s a 1-for-1 dining offer, discounted movie tickets, or supermarket vouchers, small savings have always played a big role in daily life. In the case of this Prime Supermarket promotion, it is more than just about saving $5. It’s about celebrating SG60 in a practical, everyday way.
Instead of spending on luxuries, this campaign rewards people for their routine grocery shopping, which makes it accessible to everyone. It’s the kind of promotion that cuts across different demographics—families, singles, seniors, and students alike. Everyone needs groceries, and everyone can benefit from a little bonus while doing so.
Final Thoughts
On 21 August 2025, Prime Supermarket is inviting shoppers to celebrate Singapore’s 60th birthday with them in a meaningful yet practical way. By spending $60 on essentials, cutting out a simple advertisement, and redeeming a $5 voucher, shoppers can experience both the joy of saving and the spirit of SG60.
This isn’t just another supermarket deal—it’s a chance to celebrate, to be part of a nationwide moment, and to walk away with extra value for your dollar. Don’t underestimate the power of small savings. Over time, promotions like these add up to significant household benefits.
So if you are heading out for groceries on 21 August 2025, grab your copy of The Straits Times or Lianhe Zaobao, bring that cut-out along, and make the most of Prime Supermarket’s SG60 promotion. It’s simple, rewarding, and worth every effort.
Promotional/Event Details:
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Date: 21 August 2025
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Time: All day (while stocks last, limited to first 1,000 redemptions)
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Venue: All Prime Supermarket and Prime Food & Grocer outlets across Singapore
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