Singapore’s 60th birthday celebration is in full swing, and this year, it’s not just about the usual fireworks, parades, or flags fluttering everywhere. Instead, Singtel has brought a fresh, fun, and utterly adorable twist to the festivities by launching an exclusive range of SG60 Merlion plushies. These are not just any plush toys — they are a quirky, charming tribute to Singapore’s rich heritage and beloved local flavours, wrapped up in a delightful blind box surprise that’s capturing the hearts of both locals and visitors alike.
For those who cherish a bit of collectible fun, this campaign offers a chance to own one of five unique Merlion designs, each carefully inspired by iconic Singaporean symbols and flavours. Think of a Merlion dressed as kaya toast, a classic local breakfast favourite, or one with crab claws representing Singapore’s famed chilli crab. There’s even a spiky durian Merlion, which is almost too cute to resist, along with a curry puff and a graceful orchid-inspired Merlion to round off the set. Each plushie represents something that locals instantly recognise and treasure, making these not only great souvenirs but also perfect mementos of Singapore’s SG60 milestone.
What makes this plushie giveaway even more exciting is the element of surprise. These plushies come in blind boxes, so nobody knows which Merlion they’ll get until they unwrap it. It adds a playful twist that’s reminiscent of popular gacha or blind box toys, but with a patriotic Singaporean spirit. The thrill of the unknown, combined with the joy of collecting, means these plushies are already becoming highly sought after.
So, why should anyone bother to get one of these Merlion plushies? Well, for a start, they make a wonderful keepsake to commemorate Singapore’s 60 years of nationhood. Whether you’re a proud local or a tourist wanting to bring home something truly unique, these plushies are a fantastic way to celebrate. Plus, they’re soft, adorable, and guaranteed to bring a smile to anyone’s face. From children to adults, these Merlion collectibles are a fun and meaningful way to engage with Singapore’s culture and history in a lighthearted way.
But the real icing on the cake is that these plushies are being given away for free — yes, completely free — with certain Singtel SIM card purchases and top-ups. Here’s how they’re distributing them:
-
If you’re flying into Singapore, you can grab a $30 Singtel 5G+ Tourist SIM card at Changi Airport’s Travelex counters or at popular locations like 313@Somerset and Bugis Singtel shops. As a bonus, you’ll receive a complimentary blind box Merlion plushie to start your Singapore adventure with a touch of cuteness. You can also order this online via www.singtel.com/hitourist for convenience.
-
If you’re already in the city and prefer prepaid options, from 21 May onwards, purchasing a $15 prepaid SIM or topping up $20 or more at any 7-Eleven or Cheers store will also get you a free plushie. It’s a great deal if you want to stay connected and score a collectible toy at the same time.
-
For those looking to commit a bit more, new Singtel postpaid plan sign-ups starting from 21 May will be rewarded with one of these plush Merlions as well.
This campaign isn’t just about freebies; it’s a brilliant way to combine Singapore’s technological advancement — with Singtel’s 5G+ connectivity — and its vibrant cultural identity. It’s a reminder that even as Singapore charges forward into the future, it’s important to pause and celebrate the little things that make the nation unique.
For collectors and fans of blind box toys, this is a rare opportunity. Because the plushies are distributed randomly, there’s a natural incentive to keep coming back and collecting all five designs. It encourages some friendly trading among friends and family and sparks conversations about Singapore’s heritage in a fresh, playful way. The campaign cleverly bridges nostalgia with novelty, making it perfect for all age groups.
Moreover, Singtel’s campaign comes with the added perk of unlimited 5G+ data under fair usage policy with the tourist SIM. So, it’s not just about the cute plushies; it’s also a great way for tourists to stay connected and enjoy high-speed internet during their stay — ideal for sharing their travel memories or navigating the city.
In summary, whether you’re a Singaporean looking to mark SG60 in a memorable way or a visitor seeking an unusual souvenir, this Merlion plushie giveaway by Singtel is a fantastic deal. It’s engaging, affordable (actually free), and connects you with the spirit of Singapore through five unique characters that each tell a story of the island’s culture and flavours.
If you haven’t yet gotten your hands on one, it’s time to act fast. With limited quantities and blind box distribution, these collectibles are flying off the shelves. Don’t miss out on the chance to own a piece of Singapore’s 60th anniversary that’s not only cute but also packed with local pride and personality.
Promotional/Event Details:
-
Date: From 21 May to 31 May 2025
-
Time: Operating hours of participating outlets and airport counters
-
Venue: Changi Airport Travelex counters, 313@Somerset Singtel Shop, Bugis Singtel Shop, 7-Eleven and Cheers stores nationwide, online at www.singtel.com/hitourist
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.