When it comes to gearing up for a new academic semester, students often find themselves in need of reliable, high-quality school supplies. From pens and notebooks to exam guides and revision tools, having the right materials can make all the difference in staying organised and succeeding in the classroom. And just in time for the upcoming term, Popular Bookstore Singapore is offering students and shoppers a brilliant opportunity to stock up on everything they need—without breaking the bank.
From 21 to 29 July 2025, the Popular Bookstore outlet at Singapore Management University (SMU) is launching a storewide sale with 15% off on all school supplies—excluding gadgets and IT products. This limited-time Back-to-School promotion is designed to support students and educators as they prepare for another semester of learning, making it an ideal chance to refresh supplies, replace essentials, or simply stock up on their favourites.
Let’s dive into why this promotion is more than just a basic discount—it’s an unmissable opportunity for students, teachers, and anyone who appreciates great stationery and useful study tools.
A Trusted Brand for Every Academic Need
For years, Popular Bookstore has been a familiar name across Singapore, serving as a go-to for everything educational. They are known not just for their wide range of books, stationery, and academic materials, but also for their seasonal promotions that bring practical value to their customers. This current sale at the SMU branch continues that tradition by helping students prepare in advance and get organised for the semester ahead.
Whether someone is entering their first year at university or heading into the final stretch before graduation, this sale allows them to get all the supplies they need—while keeping a keen eye on their budget.
What’s Included in the Sale?
The 15% discount applies storewide across all school-related items. While gadgets and IT products are excluded, everything else is fair game. That includes:
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A wide selection of notebooks, journals, and planners
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Writing tools like pens, highlighters, mechanical pencils, and correction tape
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Study guides and reference books
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Educational tools and classroom aids
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School bags, folders, and filing supplies
Essentially, it’s a one-stop sale that supports academic productivity from every angle. Whether one is browsing for simple paper products or comprehensive assessment books, this deal provides more value with every dollar spent.
Bonus Rebate Card for Every $10 Nett Spend
One of the most exciting elements of this promotion is the free Rebate Card given with every $10 nett spend in a single receipt. This card can later be redeemed at POPULAR’s Bras Basah Complex outlet, offering even more incentives to return and save on future purchases.
This move not only rewards shoppers for their current purchase but also encourages long-term savings. It’s a smart strategy that allows students and regular buyers to extend the value of their purchases throughout the academic year.
It’s especially helpful for those who make frequent visits to replenish their supplies or buy books throughout the semester. Instead of paying full price the next time around, they can enjoy discounts with this rebate benefit.
Why Visit the SMU Outlet?
Located right in the heart of town, POPULAR @ SMU is conveniently situated for students, educators, and professionals working in the CBD. This central location makes it an easy drop-in, especially for those who study at SMU or commute via the MRT.
Even if one doesn’t study at SMU, it’s a great excuse to visit the campus and take advantage of a quieter, focused branch of Popular Bookstore that offers the same great selection found at larger outlets.
Moreover, while this specific promotion is tied to the SMU branch, the rebate redemption is valid at Bras Basah Complex—one of Singapore’s most iconic spots for all things stationery and education-related. It’s like getting the best of both worlds.
Why Take Advantage of This Sale?
Beyond the obvious appeal of saving money, this promotion comes at the perfect time—just as students are preparing to restart their academic routines. There’s nothing worse than scrambling for supplies last-minute or facing inflated prices at the start of the semester.
By shopping during this sale, shoppers can:
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Plan ahead and avoid panic buying
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Stretch their budget further with the 15% discount
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Earn a rebate card for even more savings
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Buy quality and trusted stationery from a reputable brand
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Enjoy convenience by visiting a centrally located outlet
The rebate card also creates a positive cycle—buy now, get rewarded, and come back to save again. It’s a win-win for anyone managing their education expenses or trying to be more intentional with their spending.
Limited Time and Limited Stocks
As with most good deals, this one doesn’t last forever. The promotion is only valid from 21 to 29 July 2025, and like all promotional events, items are available while stocks last. Given the popularity of POPULAR’s seasonal offers, it’s best not to wait too long.
The added benefit of the Rebate Card is also subject to availability, so early birds not only enjoy the best selection of school supplies but also guarantee themselves additional savings.
Whether someone’s stocking up for themselves, shopping on behalf of a student, or even buying gifts for friends heading back to school, this is a great moment to get involved.
Terms & Conditions Apply
It’s important to take note that the 15% discount excludes gadgets and IT products, and the promotion is only available at the POPULAR SMU outlet. Rebate Cards are given with a minimum $10 nett spend and must be redeemed at the Bras Basah Complex outlet. Standard POPULAR T&Cs apply, so it’s advisable to confirm in-store or refer to their official Facebook announcement for full details.
A Smart Start to the New Semester
In a fast-paced academic environment, it pays to stay ahead. Promotions like this one from Popular Bookstore provide the resources to prepare confidently and affordably. It’s not just about getting supplies—it’s about feeling equipped, motivated, and ready for the challenges of the semester.
With thoughtful incentives, solid discounts, and an accessible location, this SMU sale ticks all the boxes for anyone heading back to the classroom or the library. For students, teachers, and lifelong learners alike, this is the right time to invest in study essentials without overspending.
Don’t miss out—plan a visit to POPULAR at SMU this week and start the semester with everything needed for academic success.
Promotional/Event Details:
Date: 21–29 July 2025
Time: Store opening hours (check SMU outlet hours)
Venue: POPULAR Bookstore @ Singapore Management University (SMU)
Link: https://www.facebook.com/100064596343806/posts/
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