If there’s one thing that always gets Singaporeans excited, it’s a good bargain paired with something fun and limited-edition. From 21 to 27 July 2025, MIXUE Singapore is giving tea lovers and collectors exactly that. This week-long celebration marks their anniversary, and they’re inviting everyone to join the festivities across all MIXUE outlets islandwide with a promotional offer that’s both affordable and rewarding.
So what’s on the table this time? A charming mystery gift that promises a bit of surprise, a lot of cuteness, and a perfect reason to treat oneself to a refreshing drink. Those familiar with MIXUE would already know about their adorable mascot, Snow King. For the anniversary, this snowman-like icon takes centre stage in the form of mystery collectible pins – an offer that’s available to anyone who spends just $6 in a single transaction. That’s hardly a stretch if you’re already planning to get your hands on their popular drinks.
Let’s take a closer look at why this deal is worth the trip and how collectors and casual customers alike can benefit from what MIXUE is offering this celebratory week.
A Mystery Pin Worth the Visit
For many, collecting unique or limited-edition items brings a thrill that a regular purchase just can’t match. MIXUE taps into this excitement by offering a FREE Snow King Mystery Pin to every customer who spends $6 or more in one receipt at any of their Singapore outlets. These pins are not your usual generic badges—they’re specially designed collectibles sealed in mystery bags.
The beauty of the mystery bag is the element of surprise. Each pin is randomly packed, and customers won’t know which version they’ve received until they open the bag. There are three regular MerTail Snow King designs to be collected, along with one hidden mystery design that’s a rare find. For some, this makes it a game of sorts—a playful reward that keeps fans coming back.
It’s worth noting that these pins are only available while stocks last and are distributed on a first-come, first-served basis. That means if you’re keen to collect all designs—or are after the elusive hidden one—it’s best to visit early during the promotion week. There are no reservations, no exchanges, and each $6 transaction only nets one pin, which keeps the system fair and exciting for everyone.
Anniversary Drink Specials to Keep You Cool
Of course, the whole experience would not be complete without something delicious to sip on. As part of their anniversary celebration, MIXUE is offering two of their refreshing drinks at just $3.50 each—a solid deal in Singapore’s current café landscape.
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Full Cup Passion Fruit – This vibrant drink is sweet, tangy, and full of citrusy zest. Perfect for the hot weather, it’s both flavourful and hydrating, making it a great companion while queueing up for your mystery pin.
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Peach Oolong Tea – Tea aficionados will appreciate this option. It’s light, aromatic, and carries a natural sweetness that pairs beautifully with the floral depth of oolong tea.
Both drinks come with Nutri-Grade labels, so customers can enjoy them with peace of mind, knowing they’ve made a relatively health-conscious choice. Whether you’re visiting for the pins or simply passing by, these drink specials are reason enough to stop in.
A Limited-Time Celebration Not to Miss
There’s something particularly appealing about seasonal or time-limited promotions. They bring a sense of urgency that helps break the monotony of routine and offers a reason to explore places one might otherwise overlook.
MIXUE’s anniversary campaign is one of those feel-good promotions that doesn’t demand a big spend or extravagant effort. It’s accessible, fun, and a little nostalgic—especially for those who grew up loving collectible items. The MerTail Snow King design adds an extra touch of charm, making the pins perfect for jazzing up backpacks, pouches, or even gift swaps.
What’s also commendable is that the offer is valid across all MIXUE outlets in Singapore, which adds convenience and avoids the disappointment of long exclusive queues at only selected branches. This inclusiveness allows more fans and new customers to take part in the celebration, no matter where they live or work in Singapore.
Why This Deal is More Than Just a Freebie
While promotions often serve as short-term marketing tools, what MIXUE is doing goes beyond just pushing products. It builds community through shared excitement and rewards loyalty with more than just discounts. In fact, it encourages interaction—be it trading pins among friends or comparing which design one has unwrapped.
For younger visitors and families, this campaign doubles as an engaging activity. Parents can treat their children to a tasty drink while giving them something collectable in return. Office workers on a quick tea run might even find themselves trying to get all four designs by the end of the week.
Additionally, those who’ve not tried MIXUE before now have a solid reason to do so. The attractive price point for drinks and the bonus mystery pin together make for a good-value introduction to what the brand has to offer.
Insider Tip: Plan Ahead
If you’re serious about collecting all the pins or simply want to ensure you don’t miss out, consider going on the first few days of the promotion. MIXUE’s popularity means that items like these tend to go fast—especially the mystery design, which is the rarest of the lot.
Also, don’t forget to keep your receipt. Each $6 transaction entitles you to only one mystery pin, and splitting purchases into separate transactions could increase your chances of getting multiple pins. It’s a fair system, but a little strategy could go a long way if you’re keen on collecting.
Whether you’re a long-time fan of MIXUE or just hearing about them for the first time, this anniversary celebration brings a little bit of everything—flavour, fun, and collectable flair. For only $6, you get a refreshing drink and a keepsake that may just brighten your day. Don’t miss this chance to be part of their birthday week celebration. Head down with a friend or colleague, enjoy a sip of something cool, and unwrap the joy of a surprise pin—it’s a small gesture that delivers a whole lot of delight.
Promotional/Event Details:
Date: 21–27 July 2025
Time: During outlet operating hours
Venue: All MIXUE outlets across Singapore
Spend $6 in a single receipt and receive one Snow King Mystery Pin.
Available while stocks last. Limited to one pin per transaction.
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