When it comes to beating the tropical heat in Singapore, there are few pleasures as simple and satisfying as indulging in a creamy, icy treat. This July, there’s an even sweeter reason to treat oneself – thanks to a special giveaway that’s sure to draw crowds in Bugis. From 21 to 27 July 2025, MIXUE Singapore is giving away free ice cream at their Bugis Junction outlet as part of a vibrant celebration of their 3rd anniversary in the country. And this isn’t just any celebration – it features a 10-metre-tall Snow King, a truly Instagram-worthy figure that’s bound to make a statement in the heart of Bugis.
Why this celebration is worth your time
Celebrations are always more exciting when there’s something in it for everyone, and MIXUE Singapore has certainly nailed the formula here. Their 3rd anniversary isn’t just about them – it’s a chance for their customers, both regulars and new visitors, to share in the joy with a free soft serve ice cream as a token of appreciation. In a time where good deals are increasingly appreciated, this promotion offers a rare opportunity to enjoy something delightful without spending a cent.
What makes it especially enticing is the interactive nature of the event. The 10-metre Snow King isn’t just for show – it’s a centrepiece that’s designed to engage. Visitors are encouraged to take a snapshot with the towering Snow King, and in return, they receive a free scoop of MIXUE’s signature ice cream. It’s a simple, fun, and delicious way to celebrate the brand’s continued growth in Singapore.
Moreover, the activation is hosted at Bugis Junction, a bustling location well-loved by locals and tourists alike. With countless retail shops, eateries, and convenient public transport access, Bugis Junction is the ideal spot to blend fun, food, and shopping. Whether you’re popping in for errands, meeting up with friends, or just wandering around town, it’s easy to slot in a quick photo op and claim a frozen treat while you’re there.
How to get your free MIXUE ice cream
The mechanics are simple and straightforward – making it even more accessible for everyone. Here’s what needs to be done:
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Head to Bugis Junction and locate the 10-metre Snow King installation.
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Snap a fun photo with the Snow King.
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Post it on social media – this could be Instagram, Facebook, or TikTok – wherever you like to share your moments.
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Include the hashtag #mixuesg3rdanniversary and be sure to tag @mixuesg.
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Show the post at the MIXUE Bugis outlet to redeem your free ice cream.
There’s something enjoyable about the simplicity of the activity – no forms to fill, no purchase required. It’s an event that rewards people for sharing their experiences and engaging with the celebration in a light-hearted way.
What makes MIXUE worth supporting?
If you haven’t already been introduced to MIXUE, now is a good time. Originally from China, MIXUE is renowned for its affordable and refreshing drinks and soft serve desserts. Their presence in Singapore has been growing steadily, and they’ve become a popular spot among those who crave quality ice cream and beverages without breaking the bank.
Their commitment to keeping prices reasonable while still offering consistently delightful flavours is one of the key reasons why they’ve captured the local market’s heart. Whether it’s their signature milk tea, fruit slushes, or the iconic vanilla soft serve, MIXUE has something for all ages and palates.
By marking their 3rd anniversary with this kind of public, inclusive celebration, they’re reaffirming their dedication not just to quality products but to the local community as well.
Why head down this week
If you’re still contemplating whether to make a trip to Bugis Junction for this, consider this: the event is only running for seven days – from 21 to 27 July 2025. That limited window means you’ve got a short time to enjoy the experience.
In addition, this is one of those opportunities that mixes value with experience. It’s not every day you get a complimentary dessert for doing something as simple as sharing a cheerful photo. The Snow King display also adds a sense of occasion, making it a worthwhile stop for anyone looking to enjoy a different kind of outing in town.
Whether you’re a die-hard fan of MIXUE or someone curious to see what all the fuss is about, there’s no better time to explore what they have to offer. Not to mention, it’s a fantastic way to introduce younger family members or friends to the brand, especially when there’s a free treat involved.
And for those who like to share experiences online, the opportunity to create engaging content while receiving a tasty ice cream in return makes it even more appealing. After all, fun and freebies make for great content.
Make the most of your visit
Pair your trip with other experiences at Bugis Junction. The mall is filled with dining options, fashion boutiques, and specialty stores. Whether you’re keen on a bit of retail therapy or hunting down more F&B delights, you can easily turn this quick ice cream outing into an afternoon excursion.
Also, don’t forget to check out other MIXUE outlets in Singapore if you enjoy the experience – although this particular offer is exclusive to the Bugis outlet, the celebration spirit might inspire a revisit.
Final thoughts
Singaporeans love a good deal – especially one that offers something sweet, easy, and enjoyable. MIXUE’s 3rd anniversary celebration fits that bill perfectly. It’s a refreshing change of pace from the usual sales and discount-driven promotions, inviting people to participate and connect in a fun, rewarding way. Whether you’re just passing through Bugis or planning a day out in the area, take a few minutes to join the festivities and walk away with a free ice cream in hand.
After all, it’s not every day a towering Snow King invites you for a selfie – and rewards you with dessert.
Promotional/Event Details:
Date: 21–27 July 2025
Time: All day during mall operating hours
Venue: MIXUE, Bugis Junction, Singapore
More Info: https://www.facebook.com/reel/
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