If there’s one thing Singaporeans know how to do well, it’s celebrating milestones with flair—and the folks at MIXUE Singapore are doing just that for their 3rd Anniversary. From 21 to 27 July 2025, they are launching an adorable and exclusive giveaway promotion featuring their signature Snow King mascot in a MerTail-themed mystery badge series. For those who adore cute collectibles, quirky merch, or simply love a good bargain, this promotion may be the perfect excuse to treat yourself to something sweet and walk away with more than just dessert.
Let’s break down what makes this particular anniversary event something truly worth checking out.
Why This Is More Than Just a Giveaway
What makes MIXUE Singapore’s anniversary campaign stand out is how they combine their popular frozen treats and beverages with creative fan-driven merchandise. For this year’s celebration, they have gone with a mermaid-inspired Snow King collection—a whimsical and delightful take on their already iconic character. The MerTail Snow King Mystery Badges blind box format adds a playful element to the promotion, turning every purchase into a surprise.
Blind boxes have long had a loyal fanbase among collectors, and for good reason. There’s a thrill to opening a sealed bag, wondering which design you’ll get—almost like a treasure hunt in miniature. This approach not only creates excitement but also encourages collectors to return for multiple visits in hopes of completing the full set.
How the Promotion Works
It’s refreshingly simple. From 21 to 27 July 2025, anyone who spends $6 or more in a single transaction at any participating MIXUE Singapore outlet will receive one MerTail Snow King Mystery Badge. These badges are distributed in blind bags, meaning you won’t know which design you’ve received until you open it.
And that’s not all—there are four standard badge designs, each featuring the Snow King character in charming mermaid-like outfits. But what really turns this into a must-participate event is the inclusion of a fifth secret badge design. That’s right—hidden within these blind bags is a rare and mysterious version that adds a coveted sense of exclusivity to the set. Will you be the lucky one to find it?
A Collector’s Dream (and A Friend’s Delight)
For those who enjoy cute and limited-edition merchandise, this is an easy win. The MerTail Snow King designs strike a balance between whimsical and collectible. They’re the kind of items you’ll want to pin to your bags, display on a desk, or even trade with fellow fans. The collect-and-swap culture makes it an engaging community experience too—especially when everyone’s trying to get their hands on the elusive secret badge.
If you’re already a regular at MIXUE, this is simply a cherry on top. For newcomers, it’s an enticing reason to finally give their offerings a try. Think of it as getting a free collector’s item with your first sip or bite.
Where and When to Go
This anniversary promotion is available at all MIXUE outlets across Singapore and will run for one week only, from 21 July to 27 July 2025. There are no complicated entry mechanics, no need to scan receipts or sign up for anything. All you need is a single purchase of $6 and above to qualify for one blind box badge.
Keep in mind, though, that quantities are limited and offered on a first-come, first-served basis. Given the appeal of these cute designs and how quickly past campaigns have run out of stock, it’s worth heading down early in the promotion week to ensure you don’t miss out.
Why It’s Worth the Visit
There’s something universally appealing about limited-edition merchandise—especially when it’s tied to a popular brand that people already love. MIXUE Singapore’s approach here taps directly into that joy of collecting, the thrill of the unknown, and the satisfaction of finding rare items.
Beyond that, their 3rd Anniversary is a celebration of their journey and the support they’ve received from their growing fanbase. Participating in this promotion allows customers to become part of that celebration. It’s more than just scoring a cute badge—it’s a way to show support and be part of a loyal community of fans.
On top of it all, you’re still getting MIXUE’s signature offerings—whether that’s their iconic milk teas, their refreshing fruit drinks, or their famed soft serve ice cream. It’s a small treat with a big dose of fun attached.
Tips to Maximise the Experience
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Bring a friend: That way, you both get badges and can trade on the spot. Plus, it makes for a fun outing.
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Go early in the week: Supplies are limited, and there’s a real chance the more popular badge designs—or even all of them—will be snapped up fast.
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Keep an eye on social media: Fans often post their badge finds online. If you’re trying to complete your collection, social platforms might be the perfect place to arrange swaps.
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Spend wisely: You don’t need to overspend—just hit the $6 mark in one transaction and you’re eligible. It’s an easy target, especially if you’re ordering drinks and dessert.
Final Thoughts
MIXUE Singapore has proven time and again that they know how to create delightful, value-driven campaigns that resonate with customers. Their 3rd Anniversary MerTail Snow King Mystery Badges promotion is not just about merchandise—it’s about creating joyful moments for fans and turning an ordinary day into something memorable.
With so much going for it—affordable entry, fun collectible designs, and no extra steps to redeem—this campaign hits all the right notes. Whether you’re a seasoned collector, a fan of the Snow King, or simply looking for something different to do in the coming week, this promotion is definitely worth adding to your plans.
Promotional/Event Details:
Date: 21–27 July 2025
Time: All day during store operating hours
Venue: All MIXUE outlets across Singapore
How to Participate: Spend $6 in a single transaction to receive one MerTail Snow King Mystery Badge blind box (while stocks last)
Designs: Four standard Snow King MerTail badges + one secret rare design
Note: Badges are issued randomly; promotion available only while stocks last
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