Singapore’s 60th birthday is in full swing this July, and for those who love local flavours and nostalgic treats, Bee Cheng Hiang is rolling out an irresistible series of promotions to mark the SG60 milestone. Known for their traditional bakkwa and signature gourmet snacks, Bee Cheng Hiang has always been a go-to for locals and tourists alike. From 21 to 27 July 2025, they are inviting food lovers to celebrate this national moment with a special line-up of deals – and whether one is picking up snacks for a gathering or simply indulging in a flavourful moment, there is plenty to love about what’s on offer.
So, what’s the occasion? It’s SG60 – Singapore’s 60th year of independence – and Bee Cheng Hiang is joining the celebration with a line-up of Shiok deals that make revisiting their iconic flavours more worthwhile than ever. Think savoury-sweet bites, smoky bakkwa, crispy delights, and irresistible prices.
Let’s dive into what makes this promotion worth planning a visit (or download) for.
What’s the Deal? An Overview of Bee Cheng Hiang’s SG60 Treats
First up, for anyone dropping by one of their outlets or browsing through their app, there’s a little something to look forward to – a range of limited-time-only discounts and exclusive freebies:
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2 Golden Salted Egg Biscuits for only $10 – Usually a favourite among those who love a sweet-and-savoury snack with a crunch, these biscuits now come at a bundle price that’s hard to resist.
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FREE Bakkwa Bites (worth $6.50) – This mini-sized treat is perfect for nibbling on the go, and now comes complimentary with any purchase. That’s right – no minimum spend required.
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App-exclusive Weekly Deal – For those using the Bee Cheng Hiang app between 21 and 27 July, there’s a sweet crunch waiting: EZ Mini Crunchies at just $6. These snacks pack a punch in flavour and are now more affordable than ever.
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App-exclusive Monthly Deal – This one requires a bit of planning, but it’s well worth the effort. From 10am to 12pm daily, enjoy a $6 discount on the Gourmet Fusion – a product that’s already a premium favourite among bakkwa lovers.
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And of course, vouchers galore – those shopping via the app can also look forward to additional savings through in-app vouchers.
Why Should You Check Out This Promotion?
In Singapore, where food is more than just a necessity – it’s a way of life – celebrating SG60 through iconic flavours just makes sense. Bee Cheng Hiang, a homegrown brand with more than 90 years of history, has evolved from a traditional bakkwa seller to an international name. Yet, despite this global footprint, their heart remains in their local roots.
This SG60 promotion is not just about lower prices – it’s about bringing people together over a shared taste memory. Golden salted egg biscuits aren’t just snacks; they’re that festive bite one grabs before the main meal. Bakkwa isn’t just grilled meat; it’s the familiar scent of Chinese New Year mornings. And the app deals? They’re a perfect way to experience tradition in the convenience of modern times.
Furthermore, for those who haven’t tried Bee Cheng Hiang’s newer range like the Gourmet Fusion, this promotion provides the ideal opportunity to explore beyond their traditional offerings. Gourmet Fusion combines East-meets-West flavours with artisanal quality, and with $6 off during the daily 10am–12pm slot, it’s one of the most value-packed offers available this month.
App-Exclusive Offers – Why Downloading the App is Worth It
Let’s face it – shopping habits have changed. Whether on the train to work or queueing at the hawker centre, people are increasingly turning to their smartphones for everything from food delivery to weekly groceries. Bee Cheng Hiang’s mobile app is sleek, intuitive, and surprisingly rewarding.
During this SG60 period, app users enjoy not one but two exclusive promotions. The EZ Mini Crunchies at just $6 is ideal for sharing or sneaking into one’s work drawer. For those seeking a higher-end treat, the Gourmet Fusion’s $6 discount between 10am to 12pm is a clever way to enjoy a premium item at a reduced price, perhaps even as a mid-morning indulgence.
The inclusion of app-exclusive vouchers only sweetens the deal – users might find additional discounts popping up depending on what they buy or how much they spend.
Something for Everyone
Perhaps the greatest strength of this promotion is its wide appeal. Whether someone is a long-time fan of Bee Cheng Hiang or a casual shopper lured in by the SG60 excitement, there’s a product – and a deal – that suits their taste or budget. Need a quick snack? Grab the Golden Salted Biscuits. Gifting for a colleague? Add a box of bakkwa and get free Bakkwa Bites. Want to try something new? Set a reminder for 10am and get that Gourmet Fusion at a discount.
And for those who enjoy the traditional in-store experience, all these deals (except the app exclusives) are also available in physical outlets – which still hold the charm of walking into a shop filled with the unmistakable scent of grilled bakkwa.
Why This Matters: Celebrate SG60 with Local Brands
SG60 is a significant milestone, and while parades, fireworks, and family gatherings are all part of the celebration, supporting homegrown businesses during this time adds a meaningful layer to it. Bee Cheng Hiang’s commitment to delivering quality and preserving Singaporean food culture makes them a perfect part of one’s SG60 experience.
Moreover, such promotions are more than marketing – they’re an invitation to relive childhood snacks, share local flavours with loved ones, and enjoy a little extra joy without overspending. For those looking to mark the nation’s 60th birthday with something tasty, familiar, and uniquely Singaporean, this promotion checks all the boxes.
Promotional/Event Details:
Date: 21–27 July 2025
Time: All-day for in-store and online; 10am–12pm for Gourmet Fusion App Deal
Venue: Bee Cheng Hiang outlets islandwide and via Bee Cheng Hiang App
Source: Bee Cheng Hiang Facebook Post
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