Every week in Singapore, there are promotions worth checking out, but one that consistently draws shoppers is NTUC FairPrice’s Fresh Buys Promotion. Running from 21 to 27 August 2025, this promotion is perfect for anyone looking to fill their fridge with fresh produce, seafood, and daily staples without stretching the household budget.
For those unfamiliar, NTUC FairPrice has long been one of Singapore’s most trusted supermarket chains. Families across the island depend on them for affordable groceries, household essentials, and great bargains week after week. Their weekly Fresh Buys campaign has become something of a tradition, offering attractive discounts that make it easier for households to access high-quality food at prices that genuinely make a difference.
This week’s promotion brings forward a particularly exciting mix of fruits, vegetables, seafood, and other fresh picks that shoppers should not miss. Here’s a closer look at why this week’s Fresh Buys is worth adding to the shopping calendar.
Fresh Fruits at Lower Prices
Fruits are often one of the more expensive items in a shopping basket, especially if one is buying imported varieties. This week, NTUC FairPrice has slashed prices on a wide selection, and some of these savings are truly impressive.
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Pasar USA Red Cherries are available at just $7.95 per punnet, which is a saving of $5.95. For cherry lovers, this is an unbeatable deal as cherries are usually one of the priciest fruits on the shelf.
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South Africa Packham Pears are priced at only $2.45 each, making it a healthy yet affordable snack option.
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Pasar China Fuji Apples (5s) at $3.80 per pack offer another family-friendly bargain.
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Zespri Jumbo Gold Kiwifruit come in at 2 for $13.95, a premium fruit that now feels like a treat within reach.
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If blueberries are on the list, then the Corindi Australia Blueberries at $15.95 per punnet are a great choice. While blueberries are never cheap, buying them during the promotion gives shoppers better value.
Having fresh fruit available at home makes it easier to reach for healthier snacks rather than processed alternatives. With these promotions, stocking up becomes far more budget-friendly.
Vegetables and Fresh Picks
A healthy diet isn’t complete without vegetables, and this week’s discounts make it easier to prepare balanced meals at home.
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Organic Broccoli (500g) is now priced at $8.90, saving shoppers $1.30 on a premium organic product.
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Korea Enoki Mushrooms are available at $3.38, a staple in many Asian households and perfect for soups or hotpot nights.
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For greens, Pasar Baby Kai Lan (250g) is on promotion at 3 for $3.80, a very economical deal.
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Pasar Asparagus is also included in the line-up, selling for $5.88 per pack, giving shoppers more variety in their weekly meals.
Vegetables are often consumed daily, so having a promotion like this helps families enjoy nutritious meals while spending less.
Fresh Seafood Offers
Seafood is another essential in Singaporean households, and it is always a highlight of the FairPrice Fresh Buys campaign. This week, some of the best deals include:
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Pasar Red Snapper at $1.79 per 100g, ideal for home-cooked dishes.
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Norwegian Salmon also priced at $1.79 per 100g, which is quite a steal considering how versatile salmon is for grilling, steaming, or pan-searing.
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Airflown Salmon Fillet at $3.59 per 100g, perfect for those who prefer ready-to-cook cuts with minimal preparation needed.
Seafood is often seen as expensive, but promotions like these help bring premium fish into more households at affordable rates.
Other Great Bargains
In addition to the headline fruits, vegetables, and seafood deals, shoppers can also pick up other discounts:
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Harvest Fields Egypt Red Seedless Grapes at $2.25 per 500g pack.
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Dodo Chicken Cutlet/Patty at $6.97, saving shoppers $6.97 off the regular price.
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FairPrice Fishball with Roe (500g pack) at $4.32, great for quick meals or hotpot dinners.
These additional offers provide families with options for both fresh and convenient ready-to-cook items.
How the Promotion Works
Taking advantage of this promotion is simple. Shoppers just need to visit their nearest NTUC FairPrice outlet between 21 to 27 August 2025 and look out for the Fresh Buys items in-store.
For those who are Link Rewards members, there are even more exclusive discounts available. Members can purchase up to four units per day (unless otherwise specified), meaning it’s easy to stock up without overspending.
This promotion is running across all NTUC FairPrice outlets in Singapore, so regardless of which neighbourhood one lives in, the Fresh Buys deals are available nearby.
Why This Promotion is Worth It
Grocery shopping in Singapore can sometimes feel costly, especially with families to feed or if one prefers fresher, imported produce. What makes the NTUC FairPrice Fresh Buys Promotion stand out is that it combines affordability with variety.
Here are some reasons why this is worth a visit:
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Significant Savings – Some items are discounted by as much as 50%, which is a substantial difference over the course of a weekly grocery bill.
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Premium Choices at Better Prices – Imported fruits like cherries and kiwifruits, or premium seafood like Norwegian salmon, are now more affordable, giving families access to food they might otherwise avoid due to cost.
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Healthier Options Made Affordable – Promotions like these encourage healthier eating habits by making fruits and vegetables more budget-friendly.
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Convenience for Households – With offers spanning everything from greens to seafood to ready-to-cook items, this week’s Fresh Buys promotion allows households to plan meals more efficiently.
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Member Exclusives for Added Value – Link Rewards members can unlock further savings, making it even more worthwhile for regular shoppers.
Final Thoughts
Promotions like the NTUC FairPrice Weekly Fresh Buys are exactly what shoppers need to balance affordability with quality. Instead of cutting back on healthy essentials or skipping premium options, families can now enjoy them at lower prices.
With this week’s promotion running until 27 August 2025, shoppers have a limited window to stock up on fresh fruits, vegetables, seafood, and other essentials. The deals are only valid while stocks last, so it’s worth heading down to a FairPrice outlet sooner rather than later.
Whether one is planning family meals, looking for healthier snack options, or simply wanting to save more on grocery bills, this week’s Fresh Buys promotion is a deal not to miss.
Promotional/Event Details:
Date: 21-27 August 2025
Time: All day during store opening hours
Venue: All NTUC FairPrice outlets across Singapore
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