If there’s one thing Singaporeans love almost as much as their food, it’s their drinks—especially when it comes to tea. Whether it’s bubble tea, milk tea, or a freshly brewed jasmine green, Singapore’s vibrant tea culture never seems to fade. And this International Tea Day, CHAGEE Singapore is giving tea lovers a reason to celebrate with a rewarding and interactive promotion: the CHAGEE BOYA Challenge 2025.
From 21 to 23 May 2025, CHAGEE is rolling out a limited-time milk tea giveaway event at their VivoCity outlet. It’s not just a celebration of tea—it’s a fun, engaging experience where fans stand a chance to win a month’s supply of CHAGEE milk tea, simply by collecting drink tags. The star of the show? Their signature BO·YA Jasmine Green Milk Tea.
Why this Promotion is Worth Your Time
Let’s face it—milk tea is a beloved treat in Singapore. But what makes this promotion different from the average “buy one, get one” deal is the interactive element that brings some excitement and anticipation to every purchase. Each large cup of BO·YA Jasmine Green Milk Tea purchased during this 3-day event earns the buyer a randomised drink tag with one of four letters: B, O, Y, or A.
The goal is simple: collect all four letters to spell B-O-Y-A. Once you complete the set, head over to CHAGEE VivoCity and redeem a month’s worth of this deliciously creamy beverage—completely free of charge.
This challenge adds a playful twist to the usual grab-and-go routine and transforms every drink run into a mini treasure hunt. Even better, it encourages community interaction, as participants can swap tags with friends, family, or even friendly strangers trying to complete their own BOYA sets. It’s a refreshing way to engage tea lovers and share the joy of International Tea Day.
What is BO·YA Jasmine Green Milk Tea?
BO·YA isn’t just another milk tea flavour—it’s CHAGEE’s pride and joy, crafted to appeal to those who appreciate a high-quality brew. Made from premium jasmine green tea leaves, the BO·YA blend offers a light floral aroma, balanced by a smooth, milky finish. The result is a beverage that’s not overly sweet or heavy—ideal for hot afternoons or a quick pick-me-up.
What sets BO·YA apart is its rich fragrance and layered taste, which makes every sip a luxurious treat. Whether you’re a long-time CHAGEE fan or someone just dipping their toes into the milk tea world, BO·YA is a must-try.
What Makes the CHAGEE BOYA Challenge Special?
Unlike other giveaways that rely on pure luck or spending thresholds, this promotion adds a touch of gamification. You don’t just buy a drink—you’re part of a mini game. The joy of receiving a letter tag and the thrill of wondering which one you’ll get next makes the experience memorable. Here’s why this is more than just a simple promotion:
-
Accessible for Everyone: All it takes is a single drink purchase to get started. No need to sign up or register—just show up and sip.
-
Social Sharing Encouraged: It’s fun to trade tags with others, which builds a sense of community. Get your friends involved and increase your chances of winning.
-
Exclusive to VivoCity: This adds an element of exclusivity that makes the event feel more special. It’s not at every CHAGEE outlet—only at VivoCity.
-
Great Value: A month of free milk tea could mean up to 30 drinks, depending on how the reward is structured. That’s a significant win for a few days of participation.
How to Join the Fun
Getting involved in the BOYA Challenge is straightforward and fun. Here’s what tea lovers need to do:
-
Head over to CHAGEE VivoCity between 21–23 May 2025.
-
Order a Large BO·YA Jasmine Green Milk Tea—each drink comes with a random letter tag.
-
Collect all four letters: B, O, Y, and A.
-
Once complete, redeem your reward at the VivoCity outlet and enjoy your well-earned month of milk tea.
If you’re unlucky and get a few duplicates, don’t worry. That’s where the fun really starts. Trade with friends, make new ones in the queue, or even arrange a meetup to swap tags. The sense of friendly competition and collective effort makes this more than just a promo—it’s a shared experience.
Frequently Asked Questions
1. Do I need to register for this promotion?
No registration is required. Just buy the BO·YA drink during the campaign period and collect your tag.
2. What if I keep getting the same letter?
That’s part of the challenge. Trade with friends or other participants to complete your set.
3. Can I redeem my reward at any CHAGEE outlet?
No, redemption is strictly at CHAGEE VivoCity only.
4. What if I miss one day of the event?
As long as you can collect all four letters before the end of 23 May 2025, you can still redeem your prize.
5. Are there any additional charges to claim the reward?
None at all. Once you have the full BOYA tag set, your reward is yours—no strings attached.
Why Tea Lovers Shouldn’t Miss This
Singapore’s food and drink culture thrives on more than just taste—it’s about the experience. The CHAGEE BOYA Challenge taps into this love for immersive promotions. It’s a rare chance to enjoy a unique, joyful game-like experience that also leads to free tea for a whole month.
For students, busy professionals, or anyone who treats themselves to a daily milk tea, the cost savings alone are well worth it. Add in the fun of collecting and trading the tags, and it becomes a memory in the making. Events like this don’t happen often, and when they do, they create a buzz among tea aficionados.
So if you’re planning a shopping trip or a casual day out, why not stop by VivoCity and give the BOYA Challenge a go? At the very least, you’ll enjoy a refreshing drink. And at best, you might just walk away with a month’s worth of free CHAGEE to keep you cool and satisfied every single day.
Promotional/Event Details:
Date: 21–23 May 2025
Time: All-day promotion during store hours
Venue: CHAGEE VivoCity, Singapore
Shop Online or Find Out More: CHAGEE Outlet Location
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.