When it comes to grocery shopping in Singapore, there are a few names that always stand out, and Sheng Siong Supermarket is undoubtedly one of them. Known for being a reliable destination for fresh produce, daily essentials, and attractive promotions, Sheng Siong has built a strong reputation among households. This September, they are adding yet another reason to visit their stores—their Fresh Seafood Specials Sale happening only on 21 and 22 September 2025.
Seafood lovers know the joy of getting their hands on premium, fresh catches at value-for-money prices. With Sheng Siong’s latest promotion, this is exactly what shoppers can expect. The campaign is focused on bringing the freshest seafood right to their neighbourhood supermarket, making it convenient and affordable for families to enjoy their favourite dishes at home without stretching their budgets.
Why Sheng Siong’s Fresh Seafood Specials Matter
Seafood is one of those categories of groceries where quality and freshness are non-negotiable. For many households, dishes like chilli crab, sambal stingray, grilled squid, or simple steamed fish form part of weekly meals. However, buying seafood at high-end stores or wet markets can often mean paying premium prices. Sheng Siong, with their large network of outlets across Singapore, is bridging this gap by offering seafood specials that balance freshness and affordability.
These seafood promotions are not just about savings; they are about giving families access to better quality meals. By buying from Sheng Siong during this limited-time sale, households can put together restaurant-style dishes in their kitchens for a fraction of the price they might spend dining out.
The Catch of the Day
Though Sheng Siong’s announcement keeps the full list of seafood specials a surprise, shoppers can expect their usual favourites like prawns, crabs, squids, clams, and seasonal fish. The charm of a “catch of the day” promotion is that it brings in variety and an element of excitement. What you find on the shelves during this two-day sale might be exactly what inspires your weekend dinner plans.
Imagine walking into Sheng Siong and finding plump crabs perfect for a chilli crab feast, or fresh squid that would be a great addition to a family barbecue. With promotions like these, freshness is guaranteed because of the quick turnover of stock.
Why Should You Go?
The real question is: why should shoppers make time to visit Sheng Siong for this seafood sale when supermarkets already have regular weekly discounts? Here are a few reasons:
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Limited-Time Exclusivity – The seafood specials are only available on 21 and 22 September 2025. Unlike standard promotions that might run for a week or more, this one is very short, which usually means even better value and unique catches that are not part of usual stock.
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Freshness You Can Trust – Sheng Siong has long prided themselves on offering quality produce. Their seafood promotions often feature items that come straight from suppliers to the store floor in the shortest time possible, ensuring the freshest selections.
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Affordable Treats for Families – Eating out for a seafood meal in Singapore can be costly. Even a simple dinner at a seafood restaurant can easily run above $100 for a family of four. This sale lets families recreate those meals at home at a much lower cost.
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Inspiration for Home Cooks – For anyone who enjoys experimenting in the kitchen, the seafood specials present a perfect opportunity to try new recipes. Whether it’s a Cantonese-style steamed fish, a spicy Thai seafood soup, or a local favourite sambal stingray, having affordable and fresh ingredients on hand makes it easier to expand your cooking.
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Convenience – With Sheng Siong’s many branches across Singapore, shoppers do not have to travel far to find these deals. A trip to the nearby outlet could set you up with seafood that rivals wet market finds.
Making the Most Out of the Sale
If you’re planning to head down to Sheng Siong during these two days, here are a few tips to make sure you get the best out of the promotion:
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Go Early: With seafood, the best pieces often go quickly. Arriving early increases your chances of picking from the widest variety.
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Plan Ahead: Think about what meals you would like to prepare over the week. This way, you buy only what you can use and avoid wastage.
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Bring Reusable Bags: Seafood purchases can get heavy, so bring sturdy bags to carry your haul comfortably.
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Check for Pairing Deals: Sometimes, supermarkets run concurrent deals on condiments, sauces, or frozen goods. Keep an eye out as these could complement your seafood purchases.
A Great Opportunity for Food Lovers
Food is an important part of Singapore’s culture, and seafood is particularly close to their hearts. Promotions like Sheng Siong’s seafood specials are not just about saving a few dollars; they are about making favourite dishes more accessible to everyone. For families who love bonding over home-cooked meals, or for those who enjoy hosting friends, this promotion is a fantastic way to elevate a weekend without overspending.
Whether it’s planning a hearty seafood soup, grilling on the weekend, or just preparing a simple weekday dinner, this sale has something for everyone. It encourages people to explore different cooking styles, from local zi char dishes to international recipes, with fresh ingredients that would otherwise cost more elsewhere.
Final Thoughts
If you value fresh, affordable, and high-quality seafood, then the Sheng Siong Seafood Specials Sale is not something to overlook. Happening only on 21 and 22 September 2025, it’s a two-day opportunity to stock up, experiment, and enjoy. For anyone who has ever wanted to indulge in restaurant-style seafood at home, this is the perfect chance to do so without the hefty price tag.
Head to your nearest Sheng Siong outlet, take advantage of the catch of the day, and make your meals memorable.
Source: Sheng Siong Facebook Story
Promotional/Event Details:
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Date: 21-22 September 2025
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Time: All Day (while stocks last)
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Venue: Sheng Siong Supermarket outlets islandwide
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