The year-end season is the perfect time to treat yourself to a camera upgrade, and for photography enthusiasts in Singapore, Alan Photo has rolled out a promotion that simply cannot be missed. Running from 20 November 2025 until 4 January 2026, this limited-time event is offering significant savings on some of Sony’s most sought-after full-frame cameras. Whether you’re a professional photographer looking to upgrade your gear or a passionate hobbyist seeking better image quality, these deals make it an ideal opportunity to invest in a camera that will elevate your photography for years to come.
Alan Photo has always been a go-to destination for photography enthusiasts, renowned for its extensive selection of cameras, lenses, and photography accessories. Their year-end promotion is no exception, featuring two of Sony’s most popular full-frame models: the Sony A7 IV and the Sony A7C II. Both cameras have been widely praised for their exceptional image quality, versatile features, and sleek design, and now, for a limited time, they are available at attractive prices.
Starting with the Sony A7 IV, a camera celebrated for its high-resolution full-frame sensor, impressive autofocus capabilities, and advanced video options. This camera is perfect for photographers who demand top-notch performance across both stills and video. During the Alan Photo year-end promotion, the Sony A7 IV is offered at:
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Body Only: $2,849 (originally $2,999)
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28–70mm Kit: $3,149 (originally $3,449)
These discounts may seem modest at first glance, but considering the performance and features of the A7 IV, they represent a substantial saving. Photographers upgrading from older models will immediately notice the enhanced image quality, faster autofocus, and improved battery life. Additionally, the kit lens option allows buyers to get started right away without worrying about purchasing a separate lens, making this a practical choice for both newcomers and experienced photographers alike.
For those who prefer a more compact full-frame camera, the Sony A7C II is another highlight of the promotion. Known for its small and lightweight design, the A7C II offers the power of a full-frame camera in a body that is easy to carry around for everyday shooting. This model is perfect for street photography, travel, or content creators who need portability without compromising on image quality. Alan Photo’s promotion brings these savings:
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Body Only: $2,679 (originally $2,929)
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28–60mm Kit: $3,079 (originally $3,229)
What makes these deals especially compelling is that they are not just discounts — they are opportunities to secure cameras that are in high demand at the end of the year. The combination of year-end shopping enthusiasm and Alan Photo’s limited stock means that interested buyers need to act quickly. Waiting too long could mean missing out on the chance to upgrade your camera at these prices.
Beyond the clear savings, this promotion is also an excellent chance to invest in quality that lasts. Sony full-frame cameras are known for their durability and cutting-edge technology. Whether shooting portraits, landscapes, videos, or even low-light scenarios, both the A7 IV and A7C II deliver excellent results. The long-term benefits of owning a high-quality camera include not only improved photography outcomes but also more creative freedom and the ability to experiment with various shooting styles and techniques.
Another reason to visit Alan Photo during this promotion is the in-store experience. For photographers, being able to handle the cameras, test them, and ask questions is invaluable. Alan Photo’s staff are known for their expertise and willingness to provide guidance on camera selection, accessories, and technical features. This ensures that buyers make informed decisions that suit their specific photography needs. Online reviews and price comparisons are helpful, but nothing replaces the tactile experience of trying out a camera in person, and Alan Photo provides exactly that.
While the discounts themselves are attractive, it’s also worth considering the timing. Many photographers plan their purchases around year-end promotions because it aligns with personal budgets, holiday bonuses, and planning for the new year. Purchasing a camera now means starting the year 2026 with upgraded gear ready for exciting photography projects, travel adventures, or professional assignments. For content creators, influencers, or anyone planning to produce high-quality visuals, investing in a full-frame camera during this promotion is a strategic choice.
Additionally, Alan Photo’s promotion comes at a time when camera technology has advanced significantly, meaning these Sony models offer features that older cameras simply cannot match. From improved autofocus tracking, eye detection for humans and animals, to advanced video recording options and superior low-light performance, these cameras are designed to keep up with the demands of modern photography and content creation.
For those who have been holding back on upgrading due to price considerations, now is the perfect moment. The year-end promotion at Alan Photo presents an opportunity to get high-end, professional-grade cameras at a more accessible price point. Even if someone has only considered the idea of upgrading in passing, seeing a promotion like this makes it tangible and achievable.
Alan Photo is known to cater not just to professionals but to enthusiasts and hobbyists alike. Whether one is capturing family moments, creating social media content, or pursuing photography as a serious hobby, these cameras offer versatility, performance, and reliability. The brand’s reputation for excellent customer service ensures that buyers are not just purchasing a camera but are entering a supportive photography community where advice and guidance are readily available.
In summary, the Alan Photo year-end Sony promotion is a rare opportunity to save on premium full-frame cameras while enjoying the benefits of top-notch technology. The combination of significant discounts, limited stock, expert advice, and the excitement of year-end shopping makes this promotion an event worth attending. For photographers in Singapore, this is more than just a sale — it’s a chance to elevate their craft, experiment with new techniques, and invest in equipment that will last for years.
To make the most of this deal, it’s advisable to plan a visit to Alan Photo early, especially for popular models like the Sony A7 IV and A7C II. With the promotion running until 4 January 2026, there is ample time, but as with any high-demand product, waiting too long could mean missing out. Photography enthusiasts looking to upgrade their gear, or anyone ready to finally invest in a full-frame Sony camera, should seize this opportunity while stocks last.
Promotional/Event Details:
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Date: 20 November 2025 – 4 January 2026
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Time: Alan Photo opening hours (varies by location)
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Venue: Alan Photo Singapore
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Source/More Info: Alan Photo Facebook Post
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