As the Lunar New Year approaches, Singapore’s festive mood starts to build in familiar ways. Shopping centres turn red and gold, reunion meals fill up calendars, and gifting becomes part of everyday conversation. During this season, food gifts are often the easiest way to share good wishes, and doughnuts have quietly become one of the more popular treats to bring along when visiting family, friends, or colleagues. This year, Krispy Kreme Singapore is joining the celebrations with a value-packed festive deal that blends symbolism, sharing, and savings in one neat box.
From 20 January 2026 onwards, Krispy Kreme is offering their Lunar Prosperity Bundle at $18.88, reduced from the usual price of $21.40. The bundle includes any four Lunar New Year special doughnuts together with two classic Original Glazed doughnuts, all packed into a limited-edition prosperity box created specially for the season. While the numbers may look simple, the value lies not only in the price reduction, but also in how thoughtfully the bundle fits into Lunar New Year traditions.
The price point itself deserves attention. In Chinese culture, numbers carry meaning, and $18.88 is widely regarded as a lucky amount, symbolising prosperity and abundance. Krispy Kreme has clearly leaned into this cultural detail, making the bundle feel more intentional rather than just another seasonal discount. For shoppers who enjoy festive symbolism, this adds an extra layer of charm to an already practical purchase.
What makes this bundle especially appealing is the flexibility it offers. Customers can choose any four Lunar New Year special doughnuts, allowing them to mix flavours and designs according to personal preference or the tastes of those they are sharing with. Lunar New Year doughnuts are typically crafted with festive colours, themed decorations, and flavours that feel richer and more celebratory than everyday options. These seasonal creations are often limited-time only, making them feel more special when brought to gatherings or given as gifts.
The inclusion of two Original Glazed doughnuts balances the box nicely. Krispy Kreme’s Original Glazed is well-loved for its light texture and familiar sweetness, making it a safe choice for all ages. When paired with the more decorative Lunar New Year specials, the box becomes suitable for mixed groups, from children to elders, and from adventurous eaters to those who prefer classic flavours. This balance is particularly helpful during festive visits, where tastes can vary widely across generations.
Another strong reason to consider this promotion is the convenience it offers during a busy season. Lunar New Year is often packed with errands, last-minute shopping, and back-to-back visits. Having a ready-made festive bundle eliminates the need to overthink gifting. Instead of assembling snacks from multiple places, shoppers can walk into any Krispy Kreme Singapore outlet and pick up a box that already looks festive, presentable, and generous.
The limited-edition prosperity box plays a key role here. Presentation matters during Lunar New Year, and a thoughtfully designed box instantly elevates the gift. It signals effort and festive awareness, even if the purchase was made quickly. For those visiting multiple households, bringing along matching festive boxes can also create a sense of consistency and ease, without compromising on quality or visual appeal.
From a value perspective, saving $2.52 may not seem huge at first glance, but during a season where spending adds up quickly, every saving counts. When multiplied across multiple purchases, or combined with other festive expenses, this discount becomes more meaningful. It also allows shoppers to enjoy premium seasonal doughnuts at a lower overall cost, making it easier to indulge without guilt.
Krispy Kreme’s wide presence across Singapore further strengthens the appeal of this deal. With outlets conveniently located in shopping malls and key areas, picking up the Lunar Prosperity Bundle can be easily added to a shopping trip, lunch break, or commute home. This accessibility is particularly valuable during festive periods when time is limited and crowds are unavoidable.
Sharing food is a central part of Lunar New Year, and doughnuts are a surprisingly versatile option. They can be served after meals, enjoyed with tea or coffee, or simply placed on the table for casual snacking throughout the day. Unlike heavier desserts, doughnuts are easy to portion and share, making them suitable for both small and large gatherings. The mix of festive designs and classic flavours also ensures the box feels celebratory without being overwhelming.
For families with children, the Lunar New Year special doughnuts often become a highlight. Festive shapes, colours, and designs naturally attract attention, making them an easy way to involve younger family members in the celebrations. At the same time, the familiar Original Glazed doughnuts provide reassurance for adults who prefer simpler flavours.
Office gifting is another area where this promotion shines. During Lunar New Year, it is common to bring snacks to the workplace to share blessings with colleagues. The Lunar Prosperity Bundle is priced reasonably enough to be purchased for small teams or departments, while still feeling thoughtful and festive. The limited-edition box also looks professional enough for workplace settings, avoiding the impression of a last-minute purchase.
Beyond gifting, this bundle is also worth considering for personal enjoyment. Lunar New Year is a time when people allow themselves small indulgences, whether at home or while out shopping. Treating themselves to a festive box of doughnuts can be a simple way to mark the season, especially for those who may not be hosting or attending large gatherings this year.
It is worth noting that this promotion is available while stocks last, which adds a gentle sense of urgency. Lunar New Year items tend to sell quickly as the festive period draws closer, especially limited-edition designs. Planning ahead and picking up the bundle earlier can help avoid disappointment and ensure access to the full range of Lunar New Year specials.
Overall, Krispy Kreme Singapore’s Lunar Prosperity Bundle strikes a thoughtful balance between festivity, value, and convenience. It acknowledges cultural traditions through its pricing and design, while remaining practical for modern lifestyles. For shoppers looking for a simple yet meaningful way to share joy, this promotion fits neatly into Lunar New Year preparations without adding stress or excessive cost.
Whether it is brought along to a family visit, shared in the office, or enjoyed at home with loved ones, this bundle offers more than just doughnuts. It offers an easy way to participate in the spirit of giving, sharing, and celebrating abundance that defines the Lunar New Year season in Singapore.
Promotional/Event Details:
Date: 20 January 2026 onwards
Time: During operating hours of Krispy Kreme Singapore outlets
Venue: All Krispy Kreme Singapore outlets (while stocks last)
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