If there’s one thing that can make a Starbucks visit even more tempting than a freshly brewed coffee or an iced Strawberry Acai Refresher, it’s a collaboration that blends irresistible cuteness with everyday functionality. And this August, Starbucks Singapore is making that happen once again.
Back by popular demand, the much-loved Mofusand cats are returning — this time dressed in sweet strawberry-themed designs that will make even the most practical shoppers consider indulging in a little retail therapy. The Mofusand x Starbucks Strawberry Collection is officially launching in Singapore on 20 August 2025, and if past releases are anything to go by, stock will not last long.
This is the second collaboration between Starbucks and the Japanese illustrator Juno’s Mofusand brand. The first collection created quite a stir among fans, with merchandise selling out quickly both in-store and online. The return sees the same whimsical feline charm, but this time, it’s been given a strawberry-splashed makeover inspired by Starbucks’ iconic Strawberry Acai Refresher. Expect playful prints, vibrant pinks, and functional accessories that are as photogenic as they are useful.
Why This Collaboration is Worth Checking Out
Starbucks merchandise launches in Singapore have a history of drawing long lines and sparking online frenzies, and this collaboration is no different. The appeal lies in the combination of exclusive designs, limited quantities, and collectible value. Mofusand cats already have a dedicated fan base worldwide, known for their quirky expressions and adorable illustrations. Pair that with Starbucks’ reputation for stylish, high-quality merchandise, and it’s easy to see why these drops are so anticipated.
It’s also a collection that strikes a balance between fashion and function. Whether it’s a ceramic mug for home, a tumbler for your daily commute, or a reusable tote for shopping, each piece has a practical use — meaning it won’t just sit on a shelf gathering dust. And for collectors, these items have the added benefit of being conversation starters. Show up to your next coffee run with a Mofusand strawberry tumbler, and you’re bound to get a few smiles (and maybe a little envy).
What’s in the Mofusand x Starbucks Strawberry Collection
The collection consists of eight different products, each designed with signature Mofusand charm and strawberry-inspired details:
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Mug with Cat Lid (12oz) – $39.90
A soft pink ceramic mug topped with an adorable cat-shaped lid. It’s a charming way to enjoy your morning coffee while adding a little sweetness to your desk or kitchen counter. -
Stainless Steel Tumbler (8oz) – $42.90
Compact and stylish, perfect for quick coffee runs or smaller drink portions. Keeps drinks warm or cool and features a strawberry kitty print. -
Stainless Steel Tumbler (12oz) – $49.90
The larger version for those who need a bit more caffeine to get through the day. It offers the same durability and insulation, with even more room for your favourite beverages. -
Water Bottle (24oz) – $34.90
A clear, lightweight bottle ideal for keeping hydrated throughout the day. The full strawberry-themed artwork wraps around the bottle, making it a cute desk companion. -
Puffer Pouch – $26.90
This multi-purpose pouch is decorated with strawberry kitty prints and can store makeup, tech accessories, or other small essentials. -
Foldable Reusable Bag – $16.90
A practical yet fashionable shopping tote that folds away neatly when not in use. Perfect for grocery runs, shopping sprees, or carrying extra items on the go. -
Strawberry Barista Plushie – $48.90
A plush toy of a Mofusand cat dressed as a barista in a strawberry hood and green apron, holding a Starbucks Refresher. Cute enough to be displayed or gifted. -
Strawberry Barista Plush Keychain – $29.90
A mini plush version of the barista kitty that you can clip to your bag, keys, or backpack for daily cheer.
How to Get Your Hands on Them
The launch will take place across all Starbucks Singapore stores and online via LazMall and Shopee Mall. Here’s how to shop both ways:
In-Store Purchases
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Sales start when stores open on 20 August, and from 7:00 AM at 24-hour outlets.
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Each customer can purchase a maximum of 2 pieces per item, per transaction.
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No overnight queuing is allowed.
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Customers will receive a Merchandise Order Sheet in line to indicate their selections.
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Remain in the queue to proceed with your purchase and collection.
Tip: Reload your Starbucks Card before the launch to speed up payment — but remember, there’s a $300 balance cap.
Online Purchases
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Available from 12:00 PM on 20 August 2025 via:
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Same item limits apply as in-store purchases.
Why You Shouldn’t Wait
These releases have a history of selling out within hours — sometimes minutes — especially online. The combination of Mofusand’s growing popularity in Singapore and the irresistible strawberry theme means demand will be high.
If you’ve been waiting for a unique piece of Starbucks merchandise to add to your collection, or you simply want a practical yet stylish gift for a friend, this launch is an ideal opportunity. The products are limited edition, so once they’re gone, they’re unlikely to be restocked.
Final Thoughts
The Mofusand x Starbucks Strawberry Collection is more than just a merchandise drop — it’s a blend of two beloved brands creating items that make daily life a little brighter. Whether you’re sipping coffee from your new mug, carrying your groceries in the foldable tote, or showing off your plush keychain, each piece is designed to bring a smile.
For collectors, this is a must-have moment. For casual shoppers, it’s a chance to get a functional, high-quality product that also happens to be adorable. And for gift-givers, it’s a ready-made present that feels thoughtful and on-trend.
If you want to avoid disappointment, mark your calendars, set your reminders, and be ready — either in line at your nearest Starbucks store or online at exactly noon. With designs this sweet, they won’t stay on the shelves for long.
Promotional/Event Details:
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Date: 20 August 2025
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Time: From store opening hours (7:00 AM at 24-hour outlets), online from 12:00 PM
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Venue: All Starbucks Singapore stores, LazMall, Shopee Mall
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