Singaporeans are increasingly recognising that a good night’s sleep isn’t a luxury—it’s essential. From 20 to 26 October 2025, United Square Shopping Mall’s B1 Atrium is transforming into a haven for sleep enthusiasts with Simmons Singapore’s special “Sleep Awareness” promotion. For anyone who values quality rest, this is an event that cannot be missed.
Simmons Singapore has built a reputation on crafting high-quality mattresses designed to support restorative sleep. Their mattresses are renowned for their comfort, durability, and advanced sleep technologies, which help people wake up refreshed and rejuvenated. During this exclusive week-long event, visitors will have the chance to explore a wide range of Simmons mattresses and experience firsthand how these products can elevate nightly rest.
One of the standout attractions of this promotion is the carefully curated event specials and gifts. Attendees can enjoy unique offers that are only available during this period, making it a perfect opportunity for anyone looking to upgrade their mattress or explore premium sleep solutions at exclusive rates. Simmons understands that sleep is personal, so these deals cater to a variety of needs, whether it’s for a single sleeper, a couple, or an entire family.
Adding an extra layer of excitement, Simmons is hosting a Colouring Contest. This interactive activity is ideal for families and gives children a chance to get creative. More than just a fun pastime, the contest also comes with a reward: participants stand a chance to win attractive prizes, giving them another reason to make the trip to United Square. It’s an inventive way for families to engage while learning about the importance of quality sleep.
On the weekend of 25 and 26 October, there’s an additional treat for families. From 10am to 2pm, children and parents can enjoy interactive activities together. These family-oriented sessions allow little ones to participate in fun, music-filled games while parents explore Simmons’ premium mattress range. It’s a well-thought-out combination of entertainment and education, emphasising the joy of bedtime and the value of shared family experiences.
Why should Singaporeans make a point to attend this event? For starters, it is a rare opportunity to experience Simmons’ world-class mattresses without committing to a purchase. Attendees can try different mattress models, feel the materials, and understand which type suits their sleep needs best. Mattress shopping can often be overwhelming, but this event provides a hands-on, informative, and engaging environment to make informed choices.
Moreover, the special event gifts and promotions make the visit rewarding beyond the educational aspect. Shoppers can take advantage of limited-time offers, exclusive discounts, and complimentary gifts—a combination that turns an ordinary shopping trip into a valuable investment in health and wellbeing. These deals are perfect for anyone who has been considering upgrading their sleeping arrangements, whether for better back support, enhanced comfort, or simply indulging in a luxurious night’s rest.
The Simmons Sleep Awareness event is also designed to highlight that bedtime is more than just sleep—it’s a moment to relax, recharge, and enjoy personal or family time. In today’s fast-paced Singaporean lifestyle, taking care of one’s sleep is a step toward holistic wellness. Simmons’ initiative helps visitors understand that quality rest can improve productivity, mood, and overall health. Attendees will leave not just with potential deals, but with knowledge and inspiration to enhance their sleep routines.
For families, the weekend activities make this event particularly appealing. Children can engage in structured, creative tasks while parents explore sleep solutions. The music-filled family sessions are not just fun—they reinforce the importance of bonding and creating a positive bedtime routine. This is one of the few promotional events that actively involve children, making it unique in the Singapore shopping landscape.
Accessibility is another plus point. United Square Shopping Mall is well-known for being family-friendly and conveniently located, with ample amenities and easy transport access. This ensures that attendees can enjoy a comfortable visit, explore the promotion without hassle, and take advantage of all the event has to offer. Whether arriving by public transport or driving, visitors can plan a stress-free trip around this engaging week-long promotion.
Attending the Simmons event also presents a social opportunity. Engaging with other families and sleep-conscious individuals can provide insights into real-life experiences with Simmons products. Hearing firsthand feedback from fellow participants, seeing different ways families incorporate quality sleep into their routines, and interacting with brand representatives makes the experience enriching on multiple levels.
Ultimately, this is more than a typical mattress sale. It’s an immersive week dedicated to understanding, enjoying, and celebrating sleep. From exclusive promotions and interactive contests to family-focused entertainment and educational demonstrations, Simmons Singapore has crafted a multi-faceted event that appeals to adults and children alike. For anyone serious about improving their sleep quality—or simply curious about premium mattresses—this event offers a compelling reason to visit United Square.
In short, the Simmons Sleep Awareness promotion promises a blend of fun, education, and value. Visitors can expect hands-on experience with high-quality mattresses, exclusive discounts, gifts, interactive contests, and family-focused activities—all under one roof. It’s a celebration of better sleep and wellbeing, and one that Singaporeans of all ages can enjoy.
For more details, and to plan your visit in advance, check out Simmons Singapore’s official event page here: https://simmons.com.sg/beautyrest-100th-campaign/
Promotional/Event Details:
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Date: 20-26 October 2025
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Time: 10am – 10pm daily (Family Activities: 25-26 October, 10am – 2pm)
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Venue: United Square Shopping Mall, B1 Atrium, Singapore

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