If there’s one thing that gets home cooks and seafood lovers excited, it’s a deal on fresh seafood—especially when the quality is high and the prices are low. Sheng Siong is offering just that with their limited-time Fresh Seafood Specials Promotion, taking place over two days only, from 20 to 21 July 2025, across all Sheng Siong supermarket outlets in Singapore.
As someone who’s always on the lookout for worthwhile promotions, this one stands out not only because of the affordability, but because of how comprehensive and well-curated the selection is. From household favourites like seabass and prawns to premium selections like Norwegian salmon and Chinese pomfret, this is a seafood spread worth planning your meals around.
Let’s dive into why this two-day event is something Singapore shoppers shouldn’t overlook—and why it’s more than just a discount campaign, but a great reason to gather, cook, and enjoy delicious meals with their loved ones.
What Makes This Promotion Worthwhile?
Firstly, value is the name of the game. In today’s economic climate, saving even a few dollars per kilogram on fresh produce can make a significant difference to a family’s grocery bill. Sheng Siong is offering savings on some of the most commonly used and widely loved seafood varieties. Whether it’s planning a weekend seafood steamboat, a weekday grilled fish dinner, or preparing dishes for a family gathering, this is the kind of deal that helps consumers stock up without breaking the bank.
But it’s not just about price—it’s also about freshness. Sheng Siong has built a solid reputation over the years for providing fresh produce, especially when it comes to seafood. Their cold chain logistics and commitment to quality assurance mean customers can shop with peace of mind knowing they’re getting safe, quality seafood fit for any recipe or occasion.
Another point that makes this promotion stand out is accessibility. This is not a campaign tied to only a few selected outlets or limited to online purchases. Every Sheng Siong supermarket islandwide will be participating in this sale, making it incredibly convenient for shoppers in all neighbourhoods to take advantage of the promotion. Whether you’re in Bedok, Woodlands, or Jurong, you can enjoy the same value-for-money deals at your nearest Sheng Siong branch.
What’s on Offer?
Let’s take a closer look at what’s available during this promotion. Whether one is after shellfish, fillets, or whole fish, there’s a deal to be found. Here are just some of the highlights:
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Fresh Vannamei Prawn – $11.99/kg
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Fresh Whole Seabass (Large) – $9.90/kg
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Fresh Seabass Meat – $20.99/kg
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Fresh Rosy Snapper – $9.99/kg
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Fresh Salmon Meat (Norwegian) – $31.99/kg
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Fresh Wolf Herring – $8.99/kg
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Frozen Atlantic Saba Mackerel (Norwegian) – $8.50 for 2
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Frozen Yellow Croaker (300/400) – $7.95 for 2
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Frozen Seabass – $8.95 for 2
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Fresh Stingray Meat – $16.99/kg
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Fresh Obtuse Barracuda – $13.99/kg
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Fresh Golden Snapper – $9.99/kg
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Fresh Chinese Pomfret (5/6) – $29.99/kg
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Fresh Golden Sea Cucumber – $8.80/tray
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Fresh Yellowtail Fusilier – $8.99/kg
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Fresh Hardtail – $6.99/kg
On top of these two-day specials, there’s also a week-long deal running concurrently:
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Fresh Whole Salmon (Norwegian, 2–3kg) – $14.80/kg (Available from 16–22 July 2025)
These prices are significantly lower than regular retail rates, and with the range covering both fresh and frozen items, customers have the flexibility to choose based on preference or storage needs.
Why This Sale Matters
Beyond the obvious appeal of a good deal, there’s something culturally significant about a seafood promotion like this in Singapore. Seafood is not just an ingredient—it’s a centrepiece in many Singaporean kitchens, often representing celebration, nourishment, and togetherness.
By making premium seafood more accessible through this promotion, Sheng Siong is helping to uphold that cultural tradition without the high cost usually associated with buying fresh catch. This is especially relevant as consumers become more budget-conscious but still seek quality ingredients for home cooking.
Whether someone is preparing a stir-fried stingray dish, braised pomfret, grilled salmon fillet, or steamed seabass with soy and ginger, the possibilities are endless. A sale like this encourages experimentation in the kitchen and can even inspire home chefs to try something new without worrying too much about the cost.
Plan Ahead, Shop Smart
For those keen on grabbing these offers, it would be wise to go early. While the promotion runs from 20 to 21 July, all offers are subject to availability while stocks last. That means once the fish or prawns are sold out at a particular outlet, they’re gone until the next regular shipment. So, whether it’s a weekday morning shop or a quick after-work grocery run, it pays to head down sooner rather than later.
If you’re unsure where your nearest Sheng Siong supermarket is located, they’ve made it easy for everyone to find a store:
Find Your Nearest Sheng Siong Store Here
Summary
This promotion ticks all the right boxes—value, freshness, variety, convenience—and does it with a customer-first approach. It’s not every day that shoppers get such wide access to fresh seafood at prices like these, and with inflation continuing to put pressure on household spending, campaigns like this make a real difference.
So, if you’re planning meals for the weekend, considering a steamboat night, or simply want to fill your freezer with top-quality seafood, this Sheng Siong promotion is well worth your attention. It’s smart shopping made simple, and a fantastic opportunity to enjoy more seafood at home without the high price tag.
Promotional/Event Details:
Date: 20–21 July 2025
Time: During individual store operating hours
Venue: All Sheng Siong Supermarket outlets across Singapore
Store Locator: https://corporate.shengsiong.com.sg/store-locator/
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