20–21 January 2026: Prime Supermarket: Chinese New Year 2‑Day Sale Promotion with Amazing Deals

Prime Supermarket is rolling out the red carpet for the Year of the Dragon with its much‑anticipated Chinese New Year 2‑Day Sale happening on 20 and 21 January 2026. This is one of those rare opportunities where savvy shoppers can pick up everything they need for the festive season — from traditional goodies and fresh produce to favourite snacks and special gift items — all under one roof and at bargain prices. Whether you are preparing for reunion dinners, visiting relatives, or just stocking up on festive essentials, this event is perfectly timed to help you save money without sacrificing quality.

As the festive buzz builds, Prime Supermarket has put together a sale celebration that truly reflects the spirit of Chinese New Year — abundance, prosperity, and joyous gatherings. The timing could not be better, coming shortly before the first day of the Lunar New Year. And with just two days to grab the deals, it’s worth planning your visit early to make the most of what’s on offer.

What Makes This Sale Worth Your Time?

Singaporeans are no strangers to supermarket promotions, yet this particular sale stands out for several reasons:

• Timing: It’s scheduled right before the Chinese New Year, which means you can tick off almost all your festive shopping in one trip. Most households will be deep into preparing meals, snacks, and gifts around this period — so having deals lined up when you need them most feels like perfect timing.

• Variety: Prime Supermarket is known for its wide selection of items, from everyday groceries to specialty products you might not find easily elsewhere. During Chinese New Year, they usually expand this range to include imported festive snacks, premium ingredients for celebratory dishes, and other celebration essentials.

• Savings: With two days dedicated to promotions, you can expect significant discounts that make sense financially. While the exact discount rates will be revealed in store, past events have included bundle deals, price cuts on bulk packs, and special buys that are great for families and individuals alike.

A Shopper’s Perspective: Why You Should Attend

Sometimes sales become overrated or overhyped, but this one genuinely offers meaningful value — and here’s why:

1. Festive Preparation Becomes Easier and Cheaper

Chinese New Year is traditionally a time of abundance. Many families prepare large spreads for reunion dinners, host visiting guests, and distribute festive goodies. All these activities can become costly if you don’t plan ahead. A sale like Prime Supermarket’s gives you a chance to:

• Stock up on premium ingredients (think prawns, abalone, special sauces, etc.)

• Grab favourite snack brands at discounted prices

• Pick up drinks and beverages for visiting guests

• Buy decorative items or festive gifts without the usual price tag

It’s not just about buying cheaper — it’s about getting more value for money so you can stretch your budget further.

2. Avoid Last‑Minute Rush and Price Surges

In the final days before Chinese New Year, many supermarkets and stores hike prices, especially on fresh produce and popular items. By heading to Prime Supermarket’s sale on the 20th or 21st, shoppers can beat the crowd and avoid paying peak prices. It’s a smart move for anyone keen to stay ahead of the rush and keep costs down.

3. One‑Stop Shop for All Festive Needs

Some retailers focus only on snacks or only on fresh items, but Prime Supermarket’s sales typically cover a wide spectrum. This means visitors don’t have to run between multiple shops to secure everything they need — which is both time‑saving and more efficient. Especially for working adults or busy families, this convenience factor is a big plus.

4. Explore Special Promotions and Bundles

Prime Supermarket loves to offer creative bundles during festive seasons — such as “entire spread kits”, curated snack packs, and gift sets that would normally cost a premium. These bundled deals are perfect for:

• Gifting to relatives and friends

• Bringing along to house visits

• Giving as corporate or thank‑you presents

Often, these bundles also come with further discounts compared to buying each item separately — another reason to look forward to these two days.

A Closer Look at What Might Be on Offer

While the official promotional list isn’t fully published yet, shoppers can reasonably expect deals on:

• Traditional festive bak kwa (barbecued pork slices)

• Premium nuts, seeds, and dried fruits (popular for visiting guests)

• Assorted snacks — from local favourites to imported brands

• Fresh seafood and meats for reunion feasts

• Sauces, seasonings, and cooking essentials commonly used in festival dishes

• Drinks — from non‑alcoholic favourites to celebratory beverages

• Sweet treats and cookies in festive packaging

If you have specific favourites you look forward to each year, chances are they’ll be featured in this sale — at least at competitive prices.

Insider Tips to Make the Most of the Sale

If you want to maximise your haul without overspending, here are some pointers:

• Plan your list ahead: Know what you need for your reunion meal and festive visits to avoid impulse purchases.

• Arrive early: Popular items tend to sell out quickly, especially during short sales like this.

• Compare unit prices: Some bulk offers might seem cheaper but always check if the price per unit truly gives you the best value.

• Keep an eye on bundle deals: Sometimes bundles offer better savings than individual discounts, particularly for families.

• Stay updated through their Facebook page: Since the primary source of announcement is their Facebook post, they might share specific items or further details closer to the sale. Visit the official post at https://www.facebook.com/100064168376451/posts/1288624606619806/?rdid=pysXerPjh3YWy0kh#

Why This Sale Is Perfect for Everyone

Whether you’re a meticulous planner or someone who leaves festive shopping to the last minute, this sale offers something valuable. Here’s how different types of shoppers benefit:

• Families: You can stock up in one go and save on larger quantities.

• Young adults: It’s a chance to grab party snacks and beverages without blowing your budget.

• Busy professionals: Quick one‑stop shopping means less time spent on errands.

• Value seekers: If saving money is your priority, promotions and bundles at Prime Supermarket make that happen effortlessly.

The festive season is all about spending quality time with loved ones, sharing meals, and creating memories. The last thing anyone wants is to stress over inflated grocery bills or long queues at the last moment. By taking advantage of this sale, you can focus more on the joy of the season rather than the hassle of shopping.

Final Thoughts

Chinese New Year comes once a year, and with it comes a flurry of sales, promotions, and festive shopping events. Among them, Prime Supermarket’s two‑day celebration stands out as a practical, timely, and budget‑friendly opportunity to tick off your festive shopping list.

Shopping smart doesn’t just save you money — it gives you peace of mind. With early preparation and a bit of planning, this sale can transform what could be a stressful chore into an enjoyable start to the Lunar New Year festivities.

Mark your calendars for 20 and 21 January 2026 and head down to Prime Supermarket. Whether you’re after ingredients for a feast, snacks for visiting guests, or festive gifts, this sale is the perfect place to find them all.

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Promotional/Event Details:
Date: 20–21 January 2026
Time: All day (store hours; check with Prime Supermarket)
Venue: Prime Supermarket
Short Description: Two‑day Chinese New Year Sale at Prime Supermarket with festive deals and promotions on groceries, snacks, festive goodies, and more — perfect for prepping your celebrations and saving money.