Children’s Day is just around the corner, and if there’s one place that knows how to bring smiles to both kids and parents alike, it has to be Popular Bookstore Singapore. From 2 to 6 October 2025, Popular is rolling out a Children’s Day Storewide Discount Promotion, giving shoppers the chance to enjoy meaningful savings while picking up children’s books, stationery, and other learning essentials. What makes this deal even sweeter is the opportunity to walk away with an exclusive gift – the imoo Watch Phone X10 worth $499 – just by shopping during the promotion period.
For families, this is a golden opportunity to stock up on books that inspire young minds, creative stationery that makes learning fun, and practical items that children will actually enjoy using. It’s more than just a sale – it’s a celebration of learning, discovery, and of course, the joy of giving.
Why this promotion is worth checking out
When Children’s Day comes around, many parents and guardians start thinking about gifts that go beyond just toys. Books and stationery are thoughtful choices because they nurture creativity and spark curiosity. Popular Bookstore has always been a trusted household name when it comes to affordable yet quality learning materials, and with this promotion, families are getting much more than just discounts.
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Books that inspire and entertain
During the campaign, shoppers who buy two or more children’s books will receive 20% off. This is a fantastic chance to refresh the home library with engaging titles. Whether it’s picture books for younger readers, story collections for primary school children, or educational series that support learning, there is something for every stage of a child’s reading journey. -
Stationery for learning and fun
Stationery is something every child needs, but let’s admit it – children love to choose colourful pens, notebooks, and craft items that make their schoolwork feel less like a chore. With the Children’s Day promotion, buying three or more stationery items gives you 15% off. It’s the perfect excuse to stock up before the school term picks up pace, or simply to reward kids with supplies that fuel their imagination. -
Extra vouchers and prizes
A highlight of this campaign is that shoppers who spend a minimum of $60 nett in a single receipt will receive a $5 discount voucher, and that’s not all. They will also be entered into a draw to win the imoo Watch Phone X10 (worth $499) – a smart device designed especially for children. This is not just a regular gadget; it is built with family safety in mind, making it a meaningful prize for parents looking to balance technology with security.
A closer look at the imoo Watch Phone X10
If you’re wondering why this prize makes the promotion even more enticing, let’s take a closer look at what the imoo Watch Phone X10 offers:
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Flip & Detach Design – With a 360° rotatable screen and detachable functionality, children can use it in different ways depending on their activities.
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Dual Cameras – A 5MP front camera and an 8MP wide-angle camera mean kids can enjoy HD video calls and capture moments with clarity.
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Waterproof (IP68 rating) – Built for everyday use, this watch is even safe for swimming, making it durable and reliable.
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Advanced GPS Safety Features – Parents can enjoy peace of mind with real-time tracking, SOS alerts, and geofencing capabilities.
This isn’t just a prize that looks impressive – it is something that combines practicality with fun, aligning perfectly with the theme of Children’s Day.
Why families should not miss this
Children’s Day is about celebrating the young ones in ways that are meaningful. Popular Bookstore’s promotion is designed with both practicality and enjoyment in mind. Parents can stretch their dollars with the discounts, children can get excited about their new books and stationery, and everyone stands a chance to win a prize that blends technology with safety.
Here are a few reasons why this promotion deserves attention:
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Savings that add up quickly – Books and stationery are things families often buy in multiples. A 20% discount on children’s books and 15% off stationery means significant savings when buying in bulk.
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Value-added benefits – Beyond the discounts, the $5 voucher makes it easier to plan your next purchase. Regular shoppers of Popular will appreciate how quickly these vouchers come in handy.
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The chance to win big – Unlike many giveaways that feature impractical prizes, the imoo Watch Phone X10 is genuinely useful. Families get to take home something that can improve safety while offering a child-friendly tech experience.
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Nationwide accessibility – The promotion is available at all Popular Bookstores in Singapore, meaning no one misses out regardless of where they live.
Making the most of the Children’s Day deals
If you’re planning to shop during this period, here are a few tips to maximise the promotion:
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Go in with a list – Think ahead about what books or stationery items your children might need in the upcoming months. This ensures you buy in multiples and get the most from the discounts.
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Look for gift-worthy items – With the festive season around the corner, this is a good time to pick up books and stationery that can double up as gifts for birthdays or Christmas.
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Spend smart to qualify – Aim for the $60 nett spend to unlock both the $5 voucher and the lucky draw entry. Even if you didn’t initially plan on buying so much, topping up with stationery or activity books makes the spend worthwhile.
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Visit early in the promotion period – Popular promotions are known to draw big crowds. Going early ensures you get the best selection while stocks last.
Final thoughts
At its core, Popular Bookstore’s Children’s Day Storewide Discount Promotion is about more than just shopping. It’s about making children feel special, giving families an affordable way to nurture learning, and offering a chance to win a practical yet exciting prize. Whether you’re a parent, guardian, or simply someone looking to gift a child something meaningful, this is the perfect time to head down to your nearest Popular Bookstore.
Children’s Day may come only once a year, but the memories created through stories, creativity, and thoughtful gifts last far longer. Don’t miss this chance to save, celebrate, and maybe even bring home the imoo Watch Phone X10.
For full details, you can visit the official announcement here: Popular Bookstore Facebook Post.
Promotional/Event Details:
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Date: 2-6 October 2025
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Time: Store operating hours
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Venue: All Popular Bookstores in Singapore
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