For those who enjoy a little fun and a touch of luck in their everyday commute, EZ-Link has just released something truly special. The Kuromi Daruma SimplyGo EZ-Link charm has arrived, and it promises to add not only style but a little fortune to your day-to-day travels. This promotion is perfect for collectors, fans of quirky designs, or anyone who wants to add a dash of character to their transport card.
Priced at $28.90 each, the charm is available at all Popular Stores across Singapore, except for City Square Mall. While this might seem like a premium for a small accessory, the value isn’t just in the charm itself—it’s in the experience and convenience it brings. Owning a charm like this isn’t just about having a functional EZ-Link card; it’s about personalising your commuting experience, adding a little fun to your daily routine, and carrying a symbol of good luck with you wherever you go.
The design is inspired by the Daruma, a traditional Japanese symbol of perseverance and luck, combined with Kuromi, a popular character known for her mischievous yet endearing personality. The result is a playful yet meaningful accessory that stands out among standard EZ-Link cards. Whether you are a longtime fan of Sanrio characters or simply someone who enjoys unique designs, this charm is an instant conversation starter.
Activating the charm is simple. To get started, users need to top up the charm at any Self-Service Top-Up Machine before pairing it with the SimplyGo app. Once linked, the charm functions just like a regular EZ-Link card, allowing for seamless travel across Singapore’s public transport network. This means you don’t need to compromise convenience for style—you get both. The pairing process is quick and user-friendly, ensuring that even those who aren’t particularly tech-savvy can get their charm ready to use in just a few minutes.
But why should commuters and collectors alike consider picking up this charm right now? Firstly, limited edition items like this tend to sell out fast. The combination of Kuromi and Daruma is unique, meaning it will likely become a sought-after collectible. By purchasing early, you not only get the charm for immediate use but also secure a piece that could appreciate in sentimental or even resale value among collectors.
Secondly, it’s a fun way to elevate a mundane daily routine. Taking public transport in Singapore is part of everyday life for many, and while convenience is key, a little personalisation goes a long way. Swapping out a standard EZ-Link card for a charming, eye-catching accessory makes each trip a bit more enjoyable. Friends or colleagues may even notice your charm and spark conversations, adding small moments of joy to your day.
Thirdly, it offers a symbolic gesture of luck and perseverance. The Daruma motif is traditionally associated with setting goals and achieving them. Every time you tap your charm on the bus or MRT, you’re reminded of your ambitions and the little daily victories that help you reach them. Combining this with Kuromi’s playful energy makes the charm a delightful mix of inspiration and whimsy.
Additionally, this charm makes a thoughtful gift for friends and family. With the holiday season just around the corner, it’s an ideal stocking stuffer or secret Santa present. It’s a practical gift—since it functions as a regular EZ-Link card—yet it also has character and charm that make it feel special and personalised. Anyone who commutes will find it useful, and fans of unique accessories will appreciate the quirky design.
EZ-Link has also made it easy to learn more about the charm and the SimplyGo EZ-Link system. Their official website provides detailed instructions and helpful tips for pairing and topping up your charm, so users can make the most of it right from the start. For those unfamiliar with SimplyGo, it’s a system that allows EZ-Link cards to be used seamlessly on buses, MRT, and even certain retail outlets, combining the convenience of contactless payments with everyday commuting. More details can be found here: SimplyGo EZ-Link Card Charm.
For anyone worried about missing out, it’s worth noting that this is a limited promotion. The charm is available from 19 December 2025 onwards, and given the popularity of Kuromi merchandise and the appeal of limited edition EZ-Link accessories, stocks are likely to move quickly. Enthusiasts are encouraged to act fast to avoid disappointment, as once these charms are gone, they may not be restocked in the same design again.
In summary, the Kuromi Daruma SimplyGo EZ-Link charm isn’t just another transport accessory—it’s a blend of style, luck, and practicality. Whether you’re a commuter looking to brighten your day, a collector of Sanrio or limited edition items, or someone searching for a unique gift, this charm ticks all the boxes. It’s a small investment for a piece that can add personality to your daily travels and a bit of joy to each journey.
So, if you’re navigating Singapore’s MRT stations and bus stops soon, consider stopping by a Popular Store to pick up this charm. Not only will it make your EZ-Link card stand out, but it will also bring a little good fortune to your everyday adventures. Don’t forget, the process is simple, the charm is delightful, and the opportunity is limited. Once it’s gone, it could be gone for good, making now the perfect time to grab one.
Promotional/Event Details:
Date: 19 December 2025 Onward
Time: Store operating hours
Venue: All Popular Stores except City Square Mall
Link: SimplyGo EZ-Link Card Charm
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