Anyone planning to furnish a new home, upgrade an ageing bedroom, or simply replace worn-out furniture should take a closer look at one of Singapore’s biggest factory-direct furniture events happening this month. Rozel has once again brought back its highly anticipated Factory-Direct Furniture Tentage Sale, giving shoppers an excellent opportunity to purchase quality furniture and premium mattresses without paying premium showroom prices.
Running from 19 July until 26 July 2026, this special warehouse-style furniture event is taking place at 1 Labrador Villa Road, Singapore 118981, where visitors can browse through an expanded event space filled with attractive deals on furniture for every room in the house.
Unlike regular furniture promotions where only a handful of products receive discounts, this event offers savings across a broad range of collections. Whether shoppers are searching for a stylish sofa for the living room, a spacious dining set for family meals, a comfortable mattress for better sleep, or storage beds that maximise space, there is something suitable for different lifestyles and budgets.
One of the biggest reasons this event stands out is the factory-direct pricing. Instead of paying standard retail prices, customers can enjoy exclusive event promotions and warehouse clearance bargains that make furnishing a home much more affordable.
A major attraction during this sale is the highly sought-after Dormiflex mattress packages, featuring one of Italy’s leading mattress brands. Good sleep is an investment in health and wellbeing, and this promotion allows homeowners to enjoy premium sleeping comfort without stretching their household budget.
Some of the featured mattress packages include:
- Queen Dormiflex Mattress with Divan Bedframe for only $699
- Queen Dormiflex Luxury Mattress with Storage Bed for just $1,099
- Queen Dormiflex Cool Mattress with Storage Bed priced at $1,499
These complete bedroom packages offer excellent value because shoppers are getting both the mattress and bedframe together. Storage bed options are particularly attractive for many Singapore homes where making the best use of available space is always important.
Apart from bedroom essentials, visitors can also browse through a comprehensive collection of furniture suitable for almost every corner of the home. Comfortable sofas, elegant dining tables, wardrobes, coffee tables, TV consoles, bedroom furniture and many other household essentials are available throughout the event.
Whether decorating a brand-new Build-To-Order flat, renovating a resale property or refreshing an existing home, shopping everything under one roof makes the entire furniture-buying experience far more convenient.
Another section many bargain hunters should head to first is the dedicated Warehouse Clearance Zone.
This area features some of the biggest discounts available throughout the event, including last-piece furniture, discontinued models and clearance stock at heavily reduced prices. Many premium furniture pieces have been marked down substantially, making this an excellent opportunity for those who don’t mind purchasing display models or limited remaining stock.
As always with warehouse clearance events, availability is limited. Once individual items are sold out, they may not be restocked. Those hoping to secure the best bargains should consider visiting earlier rather than waiting until the final weekend.
Adding even more excitement to the promotion are several special offers available throughout the event.
Visitors can enjoy selected Buy 1 Free 1 promotions while many premium furniture collections are available at discounts of up to 80% off. Promotions of this scale are not commonly available throughout the year, making this sale particularly attractive for families looking to furnish multiple rooms at once.
Buying furniture often represents one of the biggest household expenses after moving into a new property. Events like this help reduce those costs considerably while still allowing buyers to choose quality products from an established furniture retailer.
Another benefit that many shoppers will appreciate is the flexibility offered during purchase.
Rozel is providing 0% interest instalment plans for up to 36 months, subject to terms and conditions. Instead of paying the full amount immediately, eligible customers can spread their payments over a longer period while keeping monthly expenses manageable.
This financing option is especially useful for young couples furnishing their first home or homeowners undertaking complete home makeovers.
Besides attractive pricing, Rozel continues to focus on customer service as part of the overall shopping experience.
Their experienced and friendly sales consultants are available throughout the event to assist customers in choosing suitable furniture based on room size, interior style, comfort preferences and practical household needs. Rather than simply selling products, they help visitors compare options and select furniture that suits both lifestyle and budget.
Another reassuring feature is the generous product warranty available on mattresses. Selected mattresses are backed by warranties of up to 20 years, providing additional confidence that buyers are investing in long-lasting quality.
Convenience has also been considered.
Visitors driving to the event can enjoy free parking, making it easier to browse comfortably without worrying about additional parking charges.
Since the event takes place inside a spacious tentage setup with an expanded display area, shoppers can take their time exploring various furniture arrangements and comparing different collections before making purchasing decisions.
Those interested in receiving more personalised assistance may also arrange an appointment by contacting Jayson Sia at +65 8799 2575, ensuring dedicated consultation during their visit.
One reason many people return to Rozel’s furniture events is the opportunity to see products in person before buying. Online furniture shopping can sometimes make it difficult to judge comfort, materials and overall quality. At this factory-direct sale, visitors can test mattresses, inspect sofa fabrics, examine storage mechanisms and compare finishes before making a purchase.
Being able to experience furniture firsthand often leads to greater confidence and satisfaction after purchase.
For homeowners planning renovations over the coming months, this event could also provide excellent value. Purchasing furniture during promotional periods often results in significant savings compared to buying individual items later at standard retail prices.
With furniture available across different styles ranging from contemporary and minimalist to timeless classics, there are suitable choices for various interior themes.
As the promotion only runs until 26 July 2026, shoppers are encouraged not to delay if they have already been considering replacing furniture or upgrading their bedroom. Limited-time discounts, warehouse clearance bargains and Buy 1 Free 1 offers may not be available once the event concludes.
For anyone hoping to stretch their furnishing budget while still investing in quality furniture and premium mattresses, Rozel’s Factory-Direct Furniture Tentage Sale presents an excellent opportunity. Between the attractive discounts, exclusive mattress packages, generous warranties, flexible payment options and warehouse clearance specials, there are plenty of reasons to make a visit before the promotion comes to an end.
More information, including the location, can be found via Google Maps:
https://maps.app.goo.gl/ojHJ1JdtW4fazpqQ7
Promotional/Event Details
Merchant: Rozel Furniture Singapore
Promotion: Factory-Direct Furniture Tentage Sale
Date: 19-26 July 2026
Time: 11:30am – 9:00pm daily
Venue: 1 Labrador Villa Road, Singapore 118981
Highlights:
- Save up to 80% on selected furniture
- Buy 1 Free 1 on selected items
- Italy’s No.1 Dormiflex mattress packages
- Queen Dormiflex Mattress + Divan Bedframe from $699
- Queen Dormiflex Luxury Mattress + Storage Bed from $1,099
- Queen Dormiflex Cool Mattress + Storage Bed from $1,499
- Warehouse Clearance Zone with last-piece specials
- Free parking available
- Up to 20-year mattress warranty
- 0% interest instalment plan for up to 36 months (Terms & Conditions apply)
- Friendly professional sales consultation
- Appointment enquiries: +65 8799 2575
- Google Map: https://maps.app.goo.gl/ojHJ1JdtW4fazpqQ7
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