Sanrio fans in Singapore have another little collectible to keep an eye out for, and this time, it comes with a sweet treat. From 18 September 2026 onwards, 7-Eleven Singapore is offering the Sanrio Characters Balloon Charm & Gummy, a fun collectible range that combines an apple-flavoured gummy with a DIY balloon-shaped Sanrio character charm.

For anyone who enjoys picking up cute character merchandise, small collectibles or simply likes discovering something different during a convenience-store run, this is one of those promotions worth checking out. Rather than buying a snack and ending up with nothing to keep, each pack also includes a character charm that can be assembled and added to a collection, bag, pencil case, display shelf or wherever you like to show off your favourite Sanrio characters.

The collection features eight Sanrio characters, so there is plenty to look out for if you want to collect the complete set. The characters are Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, Hangyodon and Bad Badtz-Maru.

That gives collectors a nice mix of familiar favourites, from the instantly recognisable Hello Kitty and My Melody to characters such as Hangyodon and Bad Badtz-Maru. If you already have a favourite Sanrio character, part of the fun will be seeing whether the next pack you pick up features the one you are hoping to find.

A Snack With Something Extra

The Sanrio Balloon Charm & Gummy collection is particularly appealing because it is not simply a character-themed item. Every pack combines two things in one purchase: an apple-flavoured gummy and a DIY balloon-shaped character charm.

The gummy provides the snack element, while the charm gives you something that can be kept after the treat is finished. It is a simple idea, but it makes the product more interesting for Sanrio fans who enjoy collecting character-themed items.

The balloon-inspired design also gives the charms a playful look. Each one is based around one of the eight featured Sanrio characters, so buying multiple packs can gradually turn into a small collecting challenge.

And, of course, there is always that familiar question when opening a blind-style collectible: which character will be inside?

Eight Sanrio Characters To Find

There are eight different characters in the collection, making it possible to build a complete Sanrio set if you are determined to find them all.

Hello Kitty is one of the most recognisable names in the Sanrio universe and will naturally be one of the characters many collectors will be hoping to pick up.

My Melody brings her sweet and instantly recognisable look to the collection, while Kuromi offers something a little more mischievous for fans who prefer her distinctive style.

For those who love softer and more cheerful characters, Cinnamoroll and Pompompurin are also part of the line-up. Pochacco joins them, giving collectors another classic Sanrio character to search for.

The collection also includes Hangyodon and Bad Badtz-Maru, providing a chance to discover some of Sanrio’s other much-loved characters rather than focusing only on the most familiar faces.

With eight characters available, there is a reasonable amount of variety for collectors. You may have your own favourite from the start, or you may simply enjoy seeing which character turns up each time.

Why Should You Go And Enjoy This Deal?

For Sanrio fans, the biggest attraction is straightforward: there are eight different character charms to collect. If you enjoy collecting small pieces of merchandise, this promotion offers an easy way to add something new to your collection without needing to make a large purchase.

It can also be a fun little treat to pick up while visiting 7-Eleven for everyday essentials. Instead of making a separate trip to search for character merchandise, you can simply check the shelves when you are already stopping by for food, drinks or snacks.

The collection could also appeal to people looking for small gifts. Sanrio merchandise has a broad fan base, and a compact character charm paired with a gummy can make a simple surprise for a friend, colleague, family member or fellow collector.

There is also an element of anticipation involved. With eight characters available, you may not get your preferred design on the first attempt. For collectors, that is part of the appeal. Finding another character can encourage you to continue searching until you have built a larger set.

For younger Sanrio fans, the DIY aspect may also make the product more engaging than an ordinary packet of sweets. The charm is designed to be assembled, giving the item something to do beyond simply opening and eating the gummy.

A Fun Collecting Challenge

If you decide to collect the entire set, it may be worth keeping track of the characters you already have before buying more. With eight designs available, duplicates are always something collectors should keep in mind when purchasing multiple packs.

You could even turn it into a small challenge with friends or family members. If someone ends up with a duplicate character that another person is looking for, swapping could be an easy way to work towards completing the collection.

The eight-character line-up also means there is plenty of room to choose your own collecting strategy. Some people may want all eight, while others might simply pick up their favourite character whenever they spot it.

There is no need to make the collection complicated. Even picking up a single pack can be enough if you simply want a small Sanrio-themed treat.

Available At 7-Eleven Singapore

The Sanrio Characters Balloon Charm & Gummy is available at 7-Eleven stores in Singapore from 18 September 2026 onwards.

One important point to remember is that availability can vary between individual stores. The promotion material states that products are subject to stock availability, so not every 7-Eleven outlet will necessarily have every character available at all times.

That is particularly important if you are searching for one specific character. A store may have the collection available but run out of a particular design, so checking another nearby 7-Eleven could be worthwhile.

There is also no specified end date provided in the supplied promotion information. For that reason, interested collectors should keep an eye out from 18 September onwards rather than waiting too long.

A Small Treat For Sanrio Fans

Not every promotion needs to involve a major shopping spree. Sometimes the appeal comes from a small purchase that gives you something enjoyable to eat and something fun to keep.

That is exactly where the 7-Eleven Sanrio Balloon Charm & Gummy collection fits in. The combination of an apple-flavoured gummy and a DIY character charm makes it suitable for Sanrio collectors, kawaii merchandise fans, gift hunters and anyone who enjoys picking up cute little surprises.

With Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, Hangyodon and Bad Badtz-Maru all included, there are eight characters to discover.

So, if you are passing a 7-Eleven in Singapore from 18 September 2026 onwards, it may be worth taking a look at the Sanrio section. You might find your favourite character waiting for you, or perhaps the first piece of what becomes a complete eight-character collection.

Just remember that the products are available while stocks last, and availability can differ from store to store.

Promotional/Event Details:

Date: 18 September 2026 onwards
Time: During regular 7-Eleven store operating hours
Venue: Selected 7-Eleven stores in Singapore
Promotion: Sanrio Characters Balloon Charm & Gummy
Collection: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, Hangyodon and Bad Badtz-Maru
Includes: Apple-flavoured gummy and DIY balloon-shaped character charm
Availability: Subject to stock availability and varies by store
Terms & Conditions: Products are available while stocks last. Store availability may vary.