There is always something exciting when a café manages to combine good drinks with a collectible item people actually want to use daily. That is exactly what ZUS Coffee Singapore has done with their latest Touch Grass Cup Sleeve Promotion, which officially launches from 18 May 2026 onward across all participating outlets in Singapore.
For anyone who enjoys trendy café merchandise, matcha beverages, or simply loves finding affordable lifestyle accessories with personality, this new campaign is likely going to attract plenty of attention over the coming weeks. The promotion revolves around an adorable plush cup sleeve that customers can purchase at a special rate of just S$4.50 when paired with selected Matcha Cloud beverages through the ZUS Coffee mobile app.
At first glance, it may seem like just another café merchandise release. However, after taking a closer look, this particular promotion stands out because it taps into a growing trend where cafés are no longer only selling beverages — they are creating lifestyle experiences. Customers today enjoy drinks that look visually appealing, accessories that feel Instagram-worthy, and limited-edition merchandise that adds a little fun to their daily routines.
The Touch Grass Cup Sleeve does exactly that.
Designed with a furry bright green finish, embroidered sleepy facial details, and soft pink cheeks, the sleeve transforms an ordinary iced beverage into something playful and eye-catching. The entire design leans heavily into internet meme culture while still remaining practical enough for everyday use. Instead of holding a cold, wet cup during the morning commute or while walking around town, customers can comfortably carry their drink without worrying about condensation soaking their hands.
What makes the campaign even more appealing is the relatively affordable entry price. For only S$4.50 as a purchase-with-purchase add-on, customers receive a collectible accessory that feels far more premium than its price tag suggests.
To enjoy this special deal, customers will need to order one of the selected beverages from the Matcha Cloud Series. These drinks have already become increasingly popular among matcha lovers due to their creamy texture and rich green tea flavours. The eligible beverages under this campaign include:
- Matcha Cloud Latté
- Not Pistachio Matcha Cloud Latté
- Matcha Cloud Frappe
Each option offers a slightly different experience depending on personal taste preferences. The Matcha Cloud Latté remains the classic choice for those who appreciate balanced earthy matcha notes paired with creamy milk textures. Meanwhile, the Not Pistachio Matcha Cloud Latté introduces a nuttier flavour profile which feels more indulgent and dessert-like. Those wanting something icy and refreshing may gravitate toward the Matcha Cloud Frappe, especially during Singapore’s warm afternoons.
One reason why this promotion could become extremely popular is because matcha culture itself has exploded across Singapore over the last few years. Cafés everywhere have been introducing premium green tea beverages, but customers are increasingly searching for unique experiences instead of simply another cup of iced matcha. ZUS Coffee seems to understand that perfectly.
Rather than releasing a generic tumbler or reusable straw, they created something fun, soft, memorable, and highly collectible. The Touch Grass Cup Sleeve almost feels like a plush toy accessory disguised as café merchandise.
Another interesting point about this campaign is how it encourages app engagement. Customers cannot simply walk into the outlet and purchase the item directly over the counter. Instead, they must place the order through the official ZUS Coffee mobile application using the Pick-up option.
Here is how customers can redeem the promotion:
First, open the official ZUS Coffee app and select the Pick-up mode for their preferred outlet. Once inside the menu interface, navigate toward the dedicated Touch Grass Bundle section. Customers can then choose one of the qualifying Matcha Cloud beverages before adding the exclusive Touch Grass Cup Sleeve into the order cart at the promotional S$4.50 price. After checkout is completed, customers may head down to the selected outlet to collect both their beverage and the collectible sleeve.
The ordering process itself feels relatively simple, although customers should remember that delivery orders and walk-in purchases are excluded from the campaign. Scheduled orders are also not eligible, so it is best to make an immediate pick-up transaction through the app.
One major reason people should consider checking out this promotion is because limited-edition café merchandise often disappears surprisingly fast in Singapore. Once social media catches onto cute or collectible accessories, stocks can vanish within days. Since ZUS Coffee has already confirmed that the campaign operates strictly while stocks last, those interested may want to avoid waiting too long.
Collectors especially tend to move quickly when items combine functionality with novelty. This sleeve is not merely decorative. It genuinely serves a purpose by helping reduce condensation issues while also adding insulation for cold drinks. Office workers carrying iced beverages to work, students heading between classes, and café enthusiasts exploring town could all find practical use for it.
Beyond practicality, the sleeve also adds a touch of personality to an otherwise ordinary coffee run. Small lifestyle accessories often brighten routines in surprisingly meaningful ways. Something as simple as carrying a soft plush cup holder during a stressful workday can become a tiny comfort that makes daily life feel a little more enjoyable.
For matcha lovers specifically, this campaign pairs perfectly with the growing café trend of aesthetically pleasing drinks and accessories. Many customers today appreciate beverages that look as good as they taste, and the Matcha Cloud Series already fits that visual appeal with its rich green layers and creamy presentation.
The affordable nature of the promotion also makes it easy to justify as a small self-treat. In a market where collectible café merchandise can sometimes cost upwards of S$20 or more, paying only S$4.50 as part of a drink bundle feels like excellent value.
Another attractive factor is the lack of redemption limits per user account. Customers who truly enjoy the design may purchase multiple sets while stocks remain available. Some may even buy extras as gifts for friends who enjoy matcha drinks or cute lifestyle accessories.
ZUS Coffee has been steadily growing its presence across Singapore, and campaigns like this help strengthen their connection with younger café-going audiences who appreciate trendy yet affordable experiences. Instead of focusing purely on beverages, they are creating moments customers want to share online and remember beyond a single coffee purchase.
For anyone already planning a café outing this week, this promotion provides an excellent excuse to stop by ZUS Coffee and try the Matcha Cloud Series while securing a fun collectible item at the same time. Whether customers are longtime matcha fans or simply curious about the latest café trend making waves online, the Touch Grass Bundle offers something refreshingly different from typical beverage promotions.
Those interested should prepare their mobile apps early and secure their preferred Matcha Cloud drink before stocks disappear. Given the cute design and relatively low promotional pricing, this may easily become one of those café collectibles people regret missing once it sells out.
Promotional/Event Details:
Date: 18 May 2026 Onward
Time: During Operating Hours
Venue: All ZUS Coffee Singapore Outlets via Official ZUS Coffee App Pick-up Orders
Eligible Drinks:
- Matcha Cloud Latté
- Not Pistachio Matcha Cloud Latté
- Matcha Cloud Frappe
Promotion Mechanics:
- Add Touch Grass Cup Sleeve for S$4.50 with qualifying drink purchase
- Valid only via ZUS Coffee App Pick-up mode
- While stocks last
More Information:
ZUS Coffee Singapore
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