DesignSingapore Council Singapore is having their Virus-Washing How to Position your Brand and Organisation in Times of Crisis Session. In this session, circular economy and sustainability consultant Sann Carrière of So Now and brand experience expert Jean Francois Thery of UltraSuperNew join business designer Romina Choun of st rategic design consultancy Chemistry Team to talk about the do’s and don’ts of branding and positioning during times of crisis. Based on actual use cases, they will explore the best practices and communication methods to position your organisation during and post-crisis.
For some time now, the public has been sceptical of “greenwashing” efforts by companies that claim to be green or sustainable. Now add to that: “virus-washing”, the fear that companies are doing good during the COVID-19 crisis more to market themselves than to help others.
This webinar is part of the National Design Centre’s thematic programming for the month of June 2020, which focuses on “Building Stronger Brands”.
Date: 18th June 2020
Available at: Zoom Online
Register here: http://ow.ly/xOz350A0VWg
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.