Singapore’s 60th birthday is being celebrated in full swing this year, and for shoppers in the Lion City, there’s a particularly exciting event happening right in the heart of Serangoon. From 18 July to 31 August 2025, NEX is rolling out their “Come Shop Lah” SG60 celebration campaign – a festive shopping extravaganza filled with rewards, special offers, and exciting giveaways designed to thank loyal shoppers and give everyone a reason to enjoy a little retail therapy.
If anyone is seeking value-packed promotions and thoughtful customer rewards, this is one not to miss. With attractive redemptions including adorable Singapore-themed plushies and an eco tote, bonus NEXpoints, exclusive eCoupons, and fun surprises along the way, NEX is turning an ordinary shopping trip into a rewarding national celebration.
Let’s dive into why this promotion deserves attention, how it works, and how shoppers can make the most of every dollar spent.
Why “Come Shop Lah” at NEX Is Worth Your Time
There’s something genuinely nostalgic and heartwarming about this campaign. NEX’s SG60 celebration leans into Singapore’s local culture by offering plushies inspired by beloved local snacks—from kaya toast and cendol to coffee ice and curry puff. These aren’t just collectibles; they’re tributes to Singapore’s culinary identity, making the redemptions both meaningful and fun.
Coupled with that are weekly design drops of the plushie-and-eco-bag sets, meaning shoppers have the incentive to come back multiple times between now and 31 August to collect them all. Whether one is a seasoned NEXrewards member or a first-time visitor, the mechanics are straightforward and beneficial for those who plan to shop and dine in the mall anyway.
How to Redeem the Plushies + Eco Tote Bag
Shoppers can redeem one of these limited-edition plushies with an eco tote bag by spending a minimum of either $120 or $250, depending on whether they’re combining up to three receipts or using a single receipt.
The key is to scan their NEXrewards member QR code at participating stores to qualify for the redemption. This applies across a wide selection of retailers, which means shoppers won’t be limited in where they choose to spend.
Here’s the exciting plushie release calendar:
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Kaya Toast Plushie – Available from 18 July
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Coffee Ice Plushie – Available from 25 July
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Ice Gem Biscuit Plushie – Available from 1 August
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Pandan Cake Plushie – Available from 8 August
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Cendol Plushie – Available from 15 August
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Curry Puff Plushie – Available from 22 August
This means six weekly waves of plushies, giving ample opportunity to revisit and collect each one. Stocks are limited, so shoppers are encouraged not to wait too long after the plushie’s release date.
New Member Promo – Get Rewarded Instantly
There’s also a fantastic incentive for new members. Shoppers who sign up as a NEXrewards member using the promo code “LOVESG” during registration and spend a minimum of $20 in a single transaction can earn 1,200 NEXpoints.
Here’s how to qualify:
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Scan the QR code in-store or head to the NEXrewards app to register.
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Use the promo code “LOVESG” at the registration page.
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Spend $20 or more in a single transaction at any participating store.
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Scan the member QR to ensure the points are credited.
With just a $20 spend, 1,200 points is a generous start, giving new members the perfect reason to dive deeper into the NEXrewards system and start reaping the benefits of future campaigns.
SG60 eCoupon Giveaways – Just 60 Points!
To further commemorate SG60, NEX is offering exclusive shopping and dining eCoupons, available for redemption for just 60 NEXpoints. These special eCoupon releases happen on:
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23 July 2025
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6 August 2025
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20 August 2025
Each drop begins at 1:00 PM via the “CATALOGUE” tab in the NEXrewards app. Shoppers will need to act quickly, as redemptions are on a first-come-first-served basis, and stocks are expected to move fast.
The value of these eCoupons often exceeds the redemption cost, so it’s a small investment with big returns. From free items to exclusive dining discounts, the rewards are crafted to give back generously during this national celebration.
Exclusive SG60 Offers from Participating Brands
Beyond redemptions, NEX has also worked with participating brands to offer special SG60 promotions. Brands such as:
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COLLIN’S
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yeCare
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店小二 (Dian Xiao Er)
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Studio FONTS
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ABLE Eyewear
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Jack’s Place
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JINJJA!!
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KOO HEE
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MoneyMax
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il motherlore
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PlayMade
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MADE
…and many more are participating in exclusive deals.
These brands cover a variety of categories—dining, lifestyle, health, eyewear, fashion, wellness, and household goods—so everyone can find something to enjoy, whether it’s a dinner out or a practical purchase.
How to Make the Most of This Deal
For anyone planning a family day out, back-to-school shopping, or even a weekend lunch with friends, Come Shop Lah at NEX offers the perfect reason to do it all under one roof. Not only is the mall easily accessible via Serangoon MRT (NE12/CC13), it also features a broad mix of well-loved stores and dining options, both local and international.
To make full use of this promotion:
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Plan your spending based on the plushie release schedule if you’re aiming to collect specific designs.
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Combine receipts from participating outlets on the same day to hit the minimum spend thresholds.
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Scan your NEXrewards QR code religiously, as only tracked transactions will count toward rewards.
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Redeem your plushie and eCoupons early, as redemptions are while stocks last.
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Take note of the eCoupon release times and be ready at 1:00 PM sharp on the three key dates.
Final Thoughts
“Come Shop Lah” is more than just a sales event—it’s a community-driven celebration wrapped in nostalgia and local flavour. NEX has done an impressive job in blending national pride with tangible shopper rewards, offering something meaningful for both loyal members and newcomers.
From a purely value-based perspective, it’s an excellent time to shop smart. For anyone who already plans to make a purchase or two in the coming weeks, this is a brilliant way to stretch the dollar, walk away with delightful collectibles, and enjoy some bonus perks.
So, whether the draw is the plushie series, the generous NEXpoints, or simply the joy of being part of a national celebration, NEX’s “Come Shop Lah” is a promotion worth participating in.
Promotional/Event Details:
Date: 18 July–31 August 2025
Time: All day during mall operating hours
Venue: NEX Mall, 23 Serangoon Central, Singapore 556083
Nearest MRT: Serangoon MRT Station (NE12/CC13)
More Information: https://bit.ly/ComeShopLahNEX
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