If there’s one character that has captured hearts across generations in Asia, it’s none other than the mischievous and hilariously cheeky Crayon Shinchan. And for fans in Singapore, there’s now a brand-new way to bring this beloved cartoon icon into everyday life — not just in memory or on screen, but clipped onto bags and keychains, accompanying them everywhere.
Introducing the Crayon Shinchan SimplyGo EZ-Link Charm, now available exclusively at selected 7-Eleven outlets across Singapore. Retailing at only $14.90 each, this special-edition charm doesn’t just carry cuteness — it offers functionality for anyone who commutes via public transport using the SimplyGo system.
This promotion launched on 18 July 2025, and it has already sparked buzz among collectors and casual fans alike. But what’s so exciting about this charming little piece, and why should one consider getting it now before it vanishes from shelves?
Why the Shinchan SimplyGo EZ-Link Charm is Worth Grabbing
1. A Perfect Blend of Function and Fandom
Unlike standard EZ-Link cards or tokens, this charm is not just a payment device. It’s a statement piece. Fashioned in the iconic image of Shinchan, it adds a playful aesthetic to everyday accessories like bags, keychains, or even lanyards. Wherever one clips it, it’s sure to draw attention — especially from fellow fans of the long-running anime series.
The charm works just like any other EZ-Link product. Once topped up, it can be used for rides on MRTs, buses, and selected retail and vending partners. It’s a great way for people to make commuting slightly more fun — and a bit more personal.
2. Easy to Use with SimplyGo App
Buyers are reminded that the charm comes with no stored value, so a top-up is required before use. Fortunately, topping up is simple. Head over to any Self-Service Top-Up Machine, add value, and pair it with the SimplyGo app. Once paired, users can easily track their fare transactions and travel history via the app, just like they would with any other EZ-Link product.
This seamless integration means users get the benefit of a functional charm that works efficiently within Singapore’s robust transport network. No fumbling at the gantries, no delays — just a cute Shinchan tap and go.
3. Limited Edition Appeal
In the world of collectibles, scarcity adds value — and this charm checks that box. Available only while stocks last, and only at selected 7-Eleven outlets, it adds a bit of urgency for anyone hoping to get one. Past EZ-Link releases — including Sanrio characters, Pokémon editions, and Disney themes — have sold out quickly, leaving many fans disappointed.
If past trends are any indication, the Shinchan charm is likely to fly off shelves quickly. For those who collect anime memorabilia or simply love unique local merchandise, now is the time to act.
4. Makes an Excellent Gift
Looking for a quirky yet useful gift for a friend or family member who adores anime or Japanese culture? This charming little device fits the bill perfectly. It’s compact, reasonably priced, and both collectible and practical. Whether it’s a birthday, a small thank-you token, or a surprise gift to brighten someone’s day — the Shinchan SimplyGo charm ticks all the boxes.
Where to Get It
The charm is currently available at selected 7-Eleven stores islandwide, which means one won’t necessarily find it at every branch. To avoid disappointment, it’s best to check store availability before heading out. Full details and updated store lists can be found at:
Shinchan SimplyGo EZ-Link Charm
As with all popular promotional launches, some locations may sell out faster than others, so the earlier the visit, the better the chances of securing one.
For the Love of Nostalgia and Everyday Joy
One of the biggest reasons this promotion is generating such excitement is simply because Shinchan has long been a part of many people’s childhoods. Known for his witty comebacks, mischievous pranks, and oddly insightful one-liners, Shinchan has remained a beloved figure not only in Japan but across Asia, including Singapore.
Adding him to a daily commute might not change the route or timing, but it certainly adds a smile in the morning rush. That’s the magic of nostalgia — it connects us with fond memories and moments of joy, even in the most mundane routines.
And that’s why this EZ-Link collaboration works so well. It marries function with fandom, letting commuters inject a small but meaningful dose of fun into their otherwise regular journeys.
A Smart Collectible for Practical Use
This isn’t just a novelty item. While it may be cute and charming, the Shinchan SimplyGo EZ-Link Charm also ticks all the boxes for utility. It’s built for regular use, made with quality materials, and offers the same seamless functionality as other EZ-Link products. For $14.90, it’s a modest investment for something that’ll be used almost daily by most public transport users in Singapore.
Moreover, it’s compact, durable, and travel-ready — perfect for local residents, students, and even tourists looking to bring home a unique souvenir that goes beyond the usual keychains or magnets.
Don’t Miss Out
As with many past EZ-Link collaborations, these charms are expected to be snapped up quickly. If one is interested — whether as a fan, a collector, or just someone who enjoys cute, practical accessories — the best time to act is now.
To avoid disappointment, check store availability ahead of time and remember to top up the charm and pair it with the SimplyGo app to get started.
For more details, visit the official site here:
https://ezlink.simplygo.com.sg/card-charm/new/shinchan-simplygo-ezlink-charm/
Terms and conditions apply.
Promotional/Event Details:
Date: 18 July 2025 Onward
Time: While stocks last
Venue: Selected 7-Eleven Stores Islandwide
Link : https://ezlink.simplygo.com.sg/card-charm/new/shinchan-simplygo-ezlink-charm/
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