If you enjoy a good cup of tea with a side of fun, then CHAGEE Singapore’s latest offering is bound to stir up some excitement. Come 18 July 2025, CHAGEE is releasing an irresistibly cute series of Plushie Keychain Blind Boxes — a brand-new limited-edition collectible that’s both charming and delightfully unpredictable.
Now, CHAGEE is already a familiar name across Singapore for serving modern tea beverages steeped in heritage and full of flavour. But this time, they are taking the experience to an entirely different level by giving fans something to take home — not just in their cups, but also in their hands.
This new promotion goes beyond just drinks; it’s about adding a playful and collectible element to the everyday tea run. And if you’re someone who enjoys surprises, loves cute accessories, or simply appreciates good design, then this is a launch you’ll want to get in on early.
Why should you be excited about CHAGEE’s Plushie Keychain Blind Boxes?
For starters, they are more than just your usual merchandise. These keychains are soft plush collectibles, each nestled within a surprise blind box. Inspired by CHAGEE’s iconic branding, flavours, and aesthetic charm, these miniature companions are perfect for decorating bags, key rings, or even to brighten up your desk.
There’s something nostalgic about blind boxes. The excitement of not knowing what’s inside taps into a childlike sense of wonder. Every box is a mystery, and part of the fun lies in the reveal. Collectors will be delighted to know there are eight exclusive designs in total, all limited-edition and only available through this campaign. Once they’re gone, they’re gone.
These plushies are crafted from ultra-soft, huggable material, and come with a sturdy keyring that allows you to attach them to almost anything — from backpacks and purses to belt loops or even water bottles. They make charming companions that can follow you everywhere.
And because they’re styled after CHAGEE’s signature elements — from tea cups and mascots to brand-themed characters — they’re instantly recognisable and resonate with anyone who’s ever enjoyed a drink from the brand.
The Collectible Culture Meets Tea Culture
In recent years, collectible culture has really taken off — especially in Singapore where blind boxes, gachapon machines, and pop-up exclusives have created a buzzing scene. CHAGEE is cleverly tapping into this trend, creating crossover appeal between tea lovers and collectors.
What’s more, the brand has created a limited run of these Plushie Keychains, making them more desirable and adding a bit of urgency to the hunt. Unlike other merchandise that sits around for months, these will likely disappear fast. So, if you’re aiming to complete the entire set, be prepared to grab yours early.
And let’s not forget the trading culture. Much like Pokémon cards or vintage stickers, blind box items often encourage a bit of social interaction. Buy a few boxes with friends, open them together, and trade the duplicates. It brings back the joy of collecting in a community-driven way — simple, wholesome fun with a contemporary edge.
A Thoughtful Add-On for Every Visit
Unlike more commercial merch campaigns where the freebies feel tacked on, CHAGEE’s keychain launch feels intentional and thoughtful. It’s the sort of thing that brings people back — encouraging repeat visits, creating excitement around the brand, and enhancing customer engagement.
For regular CHAGEE customers, this promotion adds an extra reason to make the trip. For newcomers, it’s an inviting incentive to give their drinks a try. And for those who just love limited-edition collectibles, it might be the nudge that gets them through the doors.
Blind boxes like these are particularly popular among young adults, teens, and office workers — all of whom form a sizeable portion of CHAGEE’s core audience. The design is appealing without being childish, and the quality is robust enough for everyday use.
Where and How to Get Yours
The Plushie Keychain Blind Boxes will be officially available at CHAGEE Singapore outlets from 18 July 2025, while stocks last. Each box is sold individually, and availability will depend on the outlet’s inventory.
It’s advisable to head over early during the launch period if you’re keen on getting your hands on them. Some stores may see higher foot traffic than others, especially those in central locations. And since these are blind boxes, you may find yourself picking up more than one to uncover different designs — which is part of the fun.
Whether you’re sipping a cup of their Jasmine Green Tea, enjoying their well-loved Cheese Milk Foam series, or treating yourself to a Mango Pomelo Cold Brew, you now have an extra little surprise waiting alongside your beverage.
Who Will Love This Promotion
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Collectors and Hobbyists: If you’ve ever lined up for a McDonald’s Hello Kitty plush or queued for limited-edition merchandise at conventions, you’ll likely appreciate the charm and exclusivity of CHAGEE’s new drop.
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CHAGEE Regulars: This is a wonderful perk for their loyal customers, turning every tea run into a small moment of excitement.
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Casual Shoppers and Students: For those looking for something affordable yet joyful, this is a great way to treat yourself or a friend.
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Gift-Givers: A Plushie Keychain makes a quirky and thoughtful gift, especially for fans of the brand or collectors of cute accessories.
Ultimately, this is more than just a merchandise drop. It’s about adding value to the everyday — combining the pleasure of tea with a tangible, joyful takeaway. CHAGEE is not just serving drinks; they’re curating moments of surprise and happiness.
Conclusion: Why You Should Not Miss Out
In a market where brands are constantly looking for ways to stand out, CHAGEE has found a sweet spot — combining fandom, collectibility, and retail joy in one seamless experience. Their Plushie Keychain Blind Box launch on 18 July 2025 marks an exciting milestone that fans will not want to miss.
With only eight exclusive designs and limited availability, these plushies will go quickly. Whether you’re looking to add a little flair to your daily essentials, trade with fellow fans, or just want a charming memento from your favourite tea spot, CHAGEE has brewed something truly special.
Head down early, grab a cup of tea, and try your luck — who knows which plushie you’ll find inside your box?
Promotional/Event Details:
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Date: 18 July 2025
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Time: While stocks last (launch begins at store opening hours)
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Venue: All participating CHAGEE Singapore outlets
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More Info: https://www.chagee.com.sg
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