18–31 July 2025: CHAGEE Singapore International Friendship Day Plushie Giveaway & Exclusive Bundle Promotion

For those who appreciate a thoughtful cup of tea and a well-curated lifestyle experience, CHAGEE Singapore has been stirring up more than just freshly brewed tea this July. From 18 to 31 July 2025, they are hosting a delightfully wholesome campaign in honour of International Friendship Day—featuring an irresistible plushie giveaway and an exclusive bundle promotion that tea lovers won’t want to miss.

This limited-time celebration is more than just a marketing gimmick—it’s a genuine, feel-good event where their community of tea lovers, affectionately referred to as “Bes-teas,” can take part in a fun and interactive giveaway while enjoying the comforting charm of CHAGEE’s artisanal drinks. Whether one is a devoted tea enthusiast or simply on the lookout for unique deals and social experiences in Singapore, this promotion ticks all the right boxes.

Let’s dive into why this campaign is worth a visit and what’s in store.

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A Heart-warming Giveaway for the Bes-teas

First things first—the plushies. If anyone has been to a CHAGEE outlet recently, they might have noticed the growing affection toward their charming Bes-tea plushies. These adorable companions are not just decorative collectibles, they’ve become little ambassadors of warmth, comfort, and connection. And now, fans have a chance to bring one home.

From now till 31 July 2025, visitors can participate in the Snap, Share & Win Giveaway. It’s simple and designed for fun. All one needs to do is:

• Visit either CHAGEE orchardgateway or CHAGEE VivoCity,

• Find the Giant Bes-tea Installations,

• Snap a photo with the installation,

• Share it on social media to stand a chance to win one of these exclusive plushies.

The gesture is not just a social media activity—it’s a way for CHAGEE to connect with their community, encouraging them to slow down, share a cheerful moment with friends, and be part of something delightfully positive. These small, thoughtful gestures go a long way in building emotional connections with customers, which is something CHAGEE excels in.

What sets this campaign apart is its sincerity. The giveaway feels like a gift from a friend, rather than just a transaction. And that’s something that resonates with people—especially in a fast-paced world where small joys are becoming increasingly meaningful.

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An Exclusive Bundle to Celebrate Friendship

As if the giveaway wasn’t exciting enough, CHAGEE is launching a special International Friendship Day Bundle—available exclusively through their CHAGEE mobile app on 30 July 2025.

Although full details of the bundle are still under wraps, one thing is certain—it’s going to be thoughtfully curated. Given CHAGEE’s commitment to premium ingredients, quality tea leaves, and hand-brewed perfection, there’s every reason to expect that this Friendship Day bundle will be a treat for both the palate and the heart.

Their previous bundles have featured a combination of fan-favourite drinks and limited-edition merchandise, often with value-added perks for app users. So, it’s a safe bet that this year’s Friendship Day bundle will follow in those footsteps—designed to be shared with loved ones or gifted to that special someone who deserves a meaningful surprise.

By making the bundle app-exclusive, CHAGEE also rewards loyal customers and nudges casual fans to explore their digital platform, where additional perks and conveniences await.

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Why This Promotion Is Worth a Visit

Beyond the photo ops and exclusive plushies, this campaign speaks to something larger—the celebration of friendships, both old and new.

Here are a few reasons to stop by CHAGEE this July:

1. Celebrate Friendship in a Unique Way
   The plushie giveaway and Friendship Day bundle are excellent excuses to meet up with friends, take fun photos, and enjoy a couple of well-brewed drinks. It’s a refreshing way to honour those closest to us—outside the usual gift shops and online card exchanges.

2. Engaging Experience Beyond the Drink
   CHAGEE isn’t just a place to grab a drink—it’s a lifestyle destination. From the design of their stores to their collaborations and campaigns, they strive to deliver memorable experiences. This giveaway makes visiting feel purposeful and interactive.

3. Support a Local Favourite with a Passion for Craft
   CHAGEE has built its name on more than just aesthetics. Their drinks reflect a deep respect for traditional Chinese tea culture, fused with modern flair. From creamy milk teas to fragrant fruit infusions, the brand consistently delivers quality. Supporting them means endorsing that commitment to craft.

4. Plushie Collectibles Are Hard to Resist
   Let’s be honest—there’s something universally appealing about a well-designed plushie. Whether one is a collector or just appreciates a cute keepsake, these plushies are bound to brighten anyone’s day.

5. App-Exclusive Deals Add Extra Value
   By encouraging people to engage through their app, CHAGEE is offering a chance to unlock more savings, bundle deals, and potentially even rewards. It’s a great way to stretch the value of a dollar.

6. Locations That Are Easy to Access
   With installations placed at both orchardgateway and VivoCity, two of Singapore’s busiest and most accessible shopping destinations, CHAGEE is making it convenient for everyone to participate—whether they’re in the heart of town or down south by the harbourfront.

7. Perfect Mid-Year Pick-Me-Up
   July often feels like a long stretch between the festive seasons. This cheerful promotion gives people something to look forward to, a little reminder to make time for fun, friendship, and tea.

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Whether someone is a devoted CHAGEE regular or simply looking for something different to do this week, this giveaway and promotional event is a wholesome, joyful way to reconnect—with loved ones, with their inner child, or even with their love of tea.

It’s not about spending a fortune or queuing for hours. It’s about showing up, joining in, and walking away with a smile—and maybe an adorable plushie in hand.

So, mark those calendars, swing by the installations, and be sure to check the CHAGEE app on 30 July 2025. With giveaways, bundles, and warm vibes waiting, there’s plenty of reason to join the fun before it wraps up on 31 July 2025.

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Promotional/Event Details:
Date: 18–31 July 2025
Time: All day during mall operational hours
Venue:

• CHAGEE orchardgateway, 277 Orchard Rd, Singapore 238858

• CHAGEE VivoCity, 1 HarbourFront Walk, Singapore 098585

• Bundle available via CHAGEE App (30 July 2025 only)